ConsumerNewsNetwork.com


Jennifer Allan

About author

Advocate

Happy customers love to share their experience, but sometimes they need some encouragement to do so. The cool thing is, once they do, they become..

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Ascend

At this stage, your goal is to generate repeat buys and real profits. While your entry-point offer was designed for conversions, your ascension..

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Excite

Buying generates warm fuzzies. It’s a scientific fact. The dopamine from a new purchase gets people excited—which is why the fifth stage of the..

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Convert

The conversion stage is all about an entry-point offer.In other words, we need the prospect to make a micro-commitment. The best way to do that is..

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Subscribe

When someone likes their experience with your brand, trust begins to build. Once that happens, it’s time to ask for a small commitment— gathering..

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Aware

If you’ve never utilized a top to bottom marketing strategy like the CVJ, the Awareness stage is what you probably think “marketing” is. Put simply,..

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