Buying generates warm fuzzies. It’s a scientific fact. The dopamine from a new purchase gets people excited—which is why the fifth stage of the..


Buying generates warm fuzzies. It’s a scientific fact. The dopamine from a new purchase gets people excited—which is why the fifth stage of the Customer Journey is to build on that excitement.

How do you do that? By giving your new customer a memorable experience.

Consider offering a quick-start guide… bonus features that surprise and delight… quick wins… any content that makes your new customers happy.

What we talk a lot about in the Excite stage is “The AHA Moment.” The AHA Moment is when you’ve been talking to a prospect and something that you said made their eyes light up.

If it’s a piece of software, there’s a moment in the demo when the value just rushes in and they go, “oh yeah, I know what it is” and that’s a huge deal.

It’s critical that we discover what that aha moment is for your business, so that we can build marketing and follow up to engineer towards that moment.

Defined by Ryan Deiss, the AHA moment is when the true core value clicks with a customer. Transforming your product from a “nice to have” into a “must have NOW.” The AHA Moment is a combination of relating to feelings and emotions. When you have wonder combined with understanding, you have the AHA.

But the AHA moment is just a simple magic trick, people are amazed and impressed, but they’re not necessarily motivated to move forward. Next we need to answer the questions that people are asking, that’s how we get our client’s understanding.

When Twitter first got started they found that before someone could begin to see the value of Twitter, they needed to follow 30 people. The brand was starting to take shape, there was a kind of viral loop taking place by looking at other people’s tweets.

The subscribe stage was when they registered, set up the account, and started using. But what they realized is that if they couldn’t get someone to follow 30 people they would bail. So they engineered the follow up, getting people to follow 30 accounts, that’s where they had their AHA Moment.

The best example of this by far is Tesla. If you have a Tesla, or have ridden in a Tesla, you know that these are very fast cars. Tesla owners will never forget the test drive.

If we go back to Tesla’s customer journey, first thing we know off the bat is that they have brand positioning perfected. A lot of their marketing is in fact word of mouth, where this is happening engagement happens. All people have to do is go online, sign up (the subscribe stage) and do a test drive (the convert stage). Then, during the test drive, the AHA Moment happens.

This is how Ryan Deiss’ Tesla test drive went:

“I’ll tell you how it happened for me. So the test drive started out like any other test drive. You get the car sales person next to you, a little weird, you’re in a car you don’t fully understand and a total stranger is sitting next to you judging your bad driving. So we’re driving around, and I’m like okay this is pretty good. I pretty much made up my decision that I’m going to buy the car.

So I’m like, alright great let’s head back. The salesman is like “okay, but before we can head back you have to do a launch.” I asked what you’re all thinking, what’s a launch? He said you’re about to find out.

So he took me back around to this back street where there weren’t any other cars, and said “okay the coast is clear … I want you to come to a complete stop, and then I want you to floor it.” You’re not supposed to do that in a car … but apparently in this one you are.

I felt what 0-60 in 1.9 seconds could feel like. It was incredible. When we were done the salesman said “pretty cool, huh? Kind of like having your own rollercoaster isn’t it?” Boom, the AHA moment. In that split second I experienced the AHA, this wasn’t just a car it was my very own rollercoaster.”

So for Tesla, the AHA Moment is “The Launch.”

What is your Launch? What is your first 30 followers?

Let’s build some excitement for our example companies.

When a customer purchases an item, Hazel & Hems follows up with an email that thanks them for their order.

They then go the extra mile by informing the new customer about their rewards program, and shows them that they have earned 100 points towards future product purchases.


The post Excite appeared first on DigitalMarketer.

Frequently Asked Questions

What are the benefits of having an entrepreneurial mindset?

There are many benefits to being an entrepreneur. The first is your ability to be self-reliant. You stop relying on other people.

You can be independent and pursue your dreams. You can also build relationships with other entrepreneurs, as you share the same challenges and interests.

You gain confidence. Entrepreneurs are always learning new things. This will allow you to be flexible and adapt quickly. Thinking outside the box means you won't get stuck in a rut.

We are no longer bound to the regulations and rules that society places on us when we start our own businesses. We are free to choose what we do and how we live.

We have two options: follow the crowd, or fight it. You can choose to succeed or fail. We can choose to fail or win.

It is exhilarating. However, it also comes with some responsibility. Because you will be responsible for all that happens within your company when you assume this role.

If you want to be successful, you need to learn how to manage risk. Don't be afraid to try new things. You will eventually achieve your goal if you are willing to learn from your mistakes.

These lessons will help you to stay on the right track when you embark on your journey.


  • Entrepreneurship is a lifestyle choice.
  • If you manage your own business, you are the boss.
  • Avoid following the latest trends.
  • The measure of success is not money, but freedom.
  • Your personal and professional lives must be balanced.
  • Set clear expectations.
  • Always be sincere with your team.
  • You must do something if you want to see something happen.

What are the five most important motivators for entrepreneurs?

Motivation is key for success. It is the key to success. In fact, without it we wouldn't even exist.

Motivational psychology is the study of how humans behave when motivated. When we are motivated, we can achieve amazing feats. But it's also clear that there are limits to our motivation.

The five most important motivating factors are:

  1. Autonomy - the freedom to choose
  2. Mastery is the ability to master skills
  3. Purpose is the feeling of purpose
  4. The feeling of belonging - relatedness
  5. Reciprocity is the willingness to give back

These motivators may seem like they could be used to motivate your business. You may feel that each of these motivators could be applied to your business. However, each offers a slightly unique perspective on why people act the same way.

An individual may seek autonomy to be able to choose his own path. Perhaps he is seeking mastery to improve his job.

So on. These are just a few possible motivations. There are many more. However, which ones might be most applicable to your particular situation. That depends entirely on you.

To help you find out, I suggest writing three words that describe your ideal environment at work. Next, use those words to describe your current working conditions.

If you struggle to come up with ideas, simply ask yourself why are you doing this. Your goals will be identified when you have an answer.

Once you have a clear vision of your goals, you can start to see where you are right now. That knowledge can help determine if you should change.

If you don't want to change anything, then it's time to evaluate your options.

You need to think about motivating yourself if you want to improve your life.

Which of the motivators listed above will prove to be most effective for you? It's hard for us to say. Instead of focusing solely on one factor instead, you should focus on all five.

This will help you achieve your ultimate goal: becoming a successful entrepreneur.

What are the 3 motivations behind an entrepreneur's success?

Entrepreneurs' three most important motivations are freedom, money, and knowledge.

  1. Freedom means freedom. It is having the freedom to do what and when you want. This is why we become entrepreneurs when constrained by our current job or life situation.
  2. We wouldn't consider opening a business without money. Although we can survive without food and water, we cannot live without money.
  3. But the third motivation is knowledge. Entrepreneurship demands that we constantly learn. This is why we read books, attend seminars, take online courses and learn how to create products.

This is what makes us succeed and helps us achieve our goals. It gives us purpose, meaning.

These three factors are what made us entrepreneurs. These three factors are the key to our success day after day.

If we don't have these three things, we may pack up our bags and head home. Without these three items, we will never truly be happy.

What keeps an entrepreneur motivated?

My biggest motivator is the freedom to do whatever I want to achieve my goals. We live in a world where there are limits to how much most people can earn, save, invest, buy, consume, own, borrow, rent, drive, fly, eat, sleep, and play. But those limits don't apply to us. We are free to chase our dreams and make those dreams come true.

We can't allow ourselves to be slaves to these limitations. We lose sight of the fact we are in control of our destiny if we do. We are the captains of our ships. We are the architects for our lives.

I am driven to create wealth beyond what I can imagine. To create businesses that surpass the limits of human potential. To create businesses that can change the way people live their lives forever.

To build more powerful businesses than any government and to be more influential than any religion.

That's why you're here. Entrepreneurs need to grow faster than others. That's why I work hard. Because when you succeed everyone wins.

What motivates entrepreneurs?

Passion drives us. But, we have an inborn desire to create something meaningful and make a difference. To make a lasting difference for our loved one and ourselves.

To give back. To help others. To leave behind a legacy.

We do it because we love what we do. Because we feel compelled to live life fully and experience success in ways that matter.

We are driven by a sense of purpose and mission that can never be fulfilled through money alone.

This is where the key lies in combining business with pleasure. Entrepreneurship can be more than a career; it's a lifestyle.

Because of this, I am passionate about helping entrepreneurs succeed. My goal in helping entrepreneurs achieve financial freedom and make a lasting difference in the world is my goal.

My life is proof that creating value is the best thing. Sharing your knowledge and expertise with others.

It's more than enough to make a product or service great. It is essential to understand your customers' motivations and what they want. What they are looking for.

It will make you a better marketer and help you improve your product. You will provide more value.

Customers will be more satisfied if you offer more value. Customers will buy more of your products and services, so you'll have more customers. More customers will mean more revenue. Plus, if your revenue is higher, you will eventually be financially self-sufficient.

Money is not everything. It's the end in itself. It's not an end in itself.

If you want to live a rich and fulfilling life, don't just focus on the money. Make a positive impact. Contributing. Contributing. Making something of value. You create something unique. It adds meaning and purpose to your life, as well as those of others.

Entrepreneurship requires risk-taking. It does not require following set rules. It's about being flexible. Adapting. Adjusting. Improving.

You can succeed as long as you remain true to yourself, uphold your values, and keep your integrity.

Entrepreneurship is a calling. A vocation. It's an opportunity to contribute. To create wealth. To make history.

These are the things that will make you the best version you can be.

You will be unstoppable.

Why is motivation important for an entrepreneur?

Motivation is the fuel that drives us forward when we feel stuck or lost. It gives us the strength to face our fears and make decisions that might seem risky or impossible.

Motivation is key to success. We become unmotivated, unproductive and lazy when we lack motivation.

Motivation is the key to unlocking potential. It is important to find a way that motivates you throughout the day.

You can think about it like a muscle. The stronger it gets, the more you do it. It starts to weaken and atrophy if it isn’t exercised.

Entrepreneurs who are self-motivated are some of the most successful. They set goals, plan their progress, and then follow through.

There are times when you need to be motivated. Here are three simple steps to help you keep going.

Step 1) Get inspired. Look for someone who inspires you. Someone who is already achieving what you'd like to accomplish.

Step 2) Set small goals. Step 2) Set small goals. Instead of focusing on the final result, focus on the next steps. You can reach big goals quicker by breaking them into smaller pieces.

Step 3) Reward yourself. Reward yourself for achieving your goals. A reward doesn't have to be material; it could simply be taking time to do something fun.

Remember, motivation is a choice. Choose happiness, choose success, and live a full life.

You can make a difference in your life today. The first step to making a change is to choose to do so. The next step is to take action. You can start living the life of your dreams now.


  • I shifted my motivational point from something huge (and undefined) to improve by just 1% each day. (carolroth.com)
  • According to analysts, Johnson has high appeal in all four quadrants tracked at the multiplex: male, female, over-25 and under-25. (forbes.com)
  • Our 10 years of research also shows that 75% of mentored entrepreneurs increased their revenue, and 82% of their businesses survived the first two years. (carolroth.com)
  • "If you improve by just 1% every single day, in several months, you will have improved by 100%. (carolroth.com)
  • That means for $150,000, you could have bought 10 percent of Airbnb." (entrepreneur.com)

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How To

Are You a TRUE Entrepreneur?

True entrepreneurs create value for their customers and themselves. He takes risks, builds businesses, and makes money.

He doesn’t wait until someone offers him an opportunity. He is a self-starter who can take on any task.

An entrepreneur who is truly successful knows how to make quick and effective decisions. He sees problems clearly and solves them creatively.

According to him, there is no difference in business and life. Entrepreneurship, to him, isn’t a job. It’s a way in which you live.

True entrepreneurs never fear failing. Failure is an integral part of success. True entrepreneurs are open to change and can thrive under pressure.

They are determined to achieve success and growth. They are passionate about what they do and enjoy creating value.

They want to not only build successful businesses but also create happy lives for their families.

So next time you feel unmotivated or confused about whether you should start your own business, ask yourself this question...

"Am I a true entrepreneur?" If you answered yes, then go ahead and take action. If you answered no, then perhaps it's time to rethink your career path.

Did you miss our previous article...