The conversion stage is all about an entry-point offer.
In other words, we need the prospect to make a micro-commitment. The best way to do that is through a high-value, low-risk offer that lets them sample your wares without putting too much skin in the game.
Out of all of the stages, we truly believe that this one is the most critical. It’s also the one that marketers have the biggest difficulty with because it is by design a bit of a hybrid stage.
They’re not customers yet, but they’re not merely prospects. A lot of that ambiguity is why it works. We need a way to progress the relationship in a timely, appropriate, and sequential manner.
How can we get our prospects to make a micro commitment that gives us the opportunity to deliver the aha moment? How do we get our prospects to meet us for coffee?
The two methods of commitment that we as humans recognize is: Time and Money. The time on our calendars and the money in our wallets.
Lets brainstorm some Entry Point Offers (what we call the deliverables at the convert stage, because this is the offer that you’re making at the entry point of the relationship.) We’re not looking to propose marriage on the first date we’re simply looking to meet for coffee, a micro commitment.
The question we’re asking here is: What is something that your ideal prospect would only buy or register for if they had a very specific problem or challenge that you could solve?
The most obvious answer here is giving a demonstration. If anyone registers for a demo then they recognize that they have a problem that you could potentially solve.
If you are a software company a demo is a great entry point offer. But let’s think about another way. What’s the kind of thing that if someone purchased you would know they were interested?
For example, we once had ownership in one of the largest survival and preparedness communities on planet earth which also had an e-Commerce store. Our store sold all kinds of different items from water purifiers to fire starters and flashlights, and things like that. We found that not all of these products would necessarily suggest that someone was interested in survival and preparedness.
For years our entry point offer was a very simple fire starter, a tool that could start fire even when wet. This entry point offer was very effective, but it wasn’t converting as high as we expected. Next up we tried a flashlight.
Our flashlight offer exploded, sales went crazy, we sold out of these items. But no one who bought the flashlight was ascending into any of our other survival and preparedness offerings. What we found is that a flashlight is a very poor indicator that someone has a specific problem we can solve. The reality is that everyone would like a flashlight, regardless of their pains and problems, and doesn’t necessarily qualify them as a customer.
We then went back to our firestarter. It didn’t sell as quickly as our flashlight, but it delivered a much higher quality of customer. Remember, only the people who have a specific problem or challenge that we can solve are the people interested in purchasing from us.
What is your fire starter? What is the thing that only your ideal customer, if they saw it, would be interested in and everyone else would just pass it by?
To do this for Hazel & Hem Boutique, you just need to offer a low-cost item to get them involved in the brand. In this instance, we’ll have them offer one of their most popular bracelets for only $10 if you’re a first time customer.
For Cyrus & Clark’s Media agency, once the trust has been established through the subscribe stage, it’s time to show your prospects what you can do. They’ll offer their $5,000 90-Day Strategic Plan for just $500. $500 may sound like a lot for an entry point offer, but it’s appropriate if the average target avatar is generating millions in sales.
The post Convert appeared first on DigitalMarketer.
Frequently Asked Questions
What makes an entrepreneur a success?
There are two types entrepreneurs: those who make a lot of money and those who do not.
They approach their business differently. That is what makes them different. Those who make money concentrate on making more money, while people who make a lot of time work harder to make more.
Those who make money are driven by the desire for financial freedom. Their goal: to be wealthy and stay rich.
They are motivated by greed and fear. They do not care about the future because they know that once they achieve their goals, they will be well-equipped for life.
This person is known as a hustler. They put the bottom line first and look for ways to increase revenues without sacrificing quality.
On the flip side some make time. These entrepreneurs are driven by passion. They want to create something meaningful that will last forever.
They are motivated by altruism. They are driven to achieve great things. They care about creating products and services that matter.
These people are often called dreamers. They are driven by inspiration and vision. They are aware that success is hard work, persistence and dedication.
These entrepreneurs are also creative. They are always looking for new opportunities.
They thrive on the unknown. They are open to spending hours researching new topics. They are always open to learning new things because they love learning.
They are able to adapt to changes easily. They're not afraid of getting dirty and will do anything necessary to win. They will not tolerate mediocrity.
Which type of entrepreneur do you identify as? Is it a burning desire to make a living or a burning desire to find meaning?
Congratulations if you answered yes both questions. You are an entrepreneur who is successful.
I've had the pleasure of meeting many successful entrepreneurs over my career and one thing struck me was their passion.
Financial wealth is not the only measure of success for entrepreneurs. Their impact is what defines their success.
Steve Jobs, for instance, was well-known because of his charitable work but wasn't very wealthy. He was only in his mid-40s when he bought his first house.
His wealth came from his ability to create products that changed the world. And that is what makes him special.
It is not about accumulating wealth. It's not to amass power or build empires.
Your job involves building relationships with customers. To build trust. To support others.
To have a positive impact. Your legacy. That's your legacy.
If you are interested in building a legacy that is meaningful, let's get started.
Social Media University teaches you how passive income can be earned online. We'll teach you how to market your business, so it grows automatically.
What are the 6 most important questions that motivate an entrepreneur?
Motivation is the foundation of any business. You can't motivate yourself to get out of bed each and every day. If you lack motivation, it will be difficult to complete your projects. You can't reach your goals without motivation. How do you find your motivation?
It is possible to ask yourself: "What motivates me?" It may surprise you. You might have been asking the same question for many years. You are missing one of the greatest rewards of life--the chance to discover your motivation.
Nothing is more motivating than knowing why you exist. This is when you realize what drives your actions. Your purpose becomes clearer. Why do you care? Once you know why you care, it will make it easier to stay motivated.
The key to finding your motivation is to look within. These are the questions you should ask yourself:
- What are my passions?
- What makes my heart beat faster?
- What makes me feel alive?
- What gives me butterflies in the stomach?
- What makes me feel alive?
- What is it that makes you want to return to your project over and over again?
Once you know the answers to your questions, you will be able identify your true motivations.
Your motivation is what will get you through the tough times. It will provide you with strength when you are most in need. It will inspire you to work harder. It will inspire you to be successful.
And if you're like me, you'll never stop wanting to know what your motivation is.
Consider what drives you today. You may be surprised at the results.
What motivates entrepreneurs?
We are motivated by passion. However, our passion drives us to do meaningful work that makes a positive difference. To make a difference for ourselves and our loved ones.
To give back. To give back. To leave a legacy.
But most importantly, we do this because we love doing it. Because we feel compelled to live life fully and experience success in ways that matter.
We are driven by a sense of purpose and mission that can never be fulfilled through money alone.
This is where the key lies in combining business with pleasure. This is when entrepreneurship is more than a job.
Because of this, I am passionate about helping entrepreneurs succeed. My goal, as an entrepreneur, is to enable them to reach financial freedom and leave a lasting legacy on the world.
My life is proof that creating value is the best thing. It's sharing your knowledge with the rest.
It's more than enough to make a product or service great. To understand your customers and what their needs are, you need to first get to know them. What they are looking.
Doing so will help you to always improve your offering. You'll provide more value.
You will attract more customers if your products and services are more valuable. You will also sell more products and more services if you have more customers. More customers will mean more revenue. If you can generate more revenue, your financial independence will be possible.
You see, money does not always equal everything. It's just the means to an end. Not the end in itself.
To truly live a rich, fulfilling life, you can't focus on just money. You must also focus on making a positive impact. Contributing. Be a part of a legacy. Creating something valuable. It's something that is unique. You can add meaning to others' lives and your own.
Entrepreneurship requires risk-taking. But it doesn't mean having any rules. Flexibility is what it means. Adapting. Adjusting. Improving.
You can succeed as long as you remain true to yourself, uphold your values, and keep your integrity.
Entrepreneurship is a calling. A vocation. It's an opportunity to contribute. To create wealth. To create history.
You will be your best self when you embrace all these aspects.
You will be unstoppable.
What is your best motivation in life?
So you're curious about my best motivation in life? Well, let me tell you. It is the best motivator in my life to make people feel better. They will be amazed at how amazing they truly are. That they are worthy to be loved, because they are.
They are worthy of happiness.
I am here to remind everyone that it is more important to feel good about yourself. Nothing. And I'm going to do whatever it takes to find out how we can change our world for the better.
We feel better about ourselves and are more compassionate towards others when we feel that way. It's a great thing to stop judging others based on superficiality. Instead, we start to see the person inside.
To motivate someone, it is important to let them know that they already have all they need.
They might not have realized it yet but they know that this is why their struggle with something has been so prolonged. They knew deep within that they were able to heal.
They needed the right environment. The right support system. And the right mindset. This was something they somehow lost sight.
It is not their fault they lost sight of it. Because they were too busy trying figure out what the problem was. They were trying to fix it all they could, but they didn't realize they had all the tools to do it.
But they forgot that the real reason they weren't able to solve it was because they didn't even know they had the answer.
So I am here to remind you that you have the ability to create an entirely new reality. To tap into your inner genius, all you need is to learn.
All will be well once you do that. It's easy to make your dreams come true.
You see, I believe everyone has access to their own unique superpower.
All we need to do is learn how to use them.
How can entrepreneurs motivate staff?
Motivation can come from anywhere. Motivation can come from anywhere. No matter what approach you choose, motivation is crucial for any business.
The more motivated employees feel, the better they will perform. Give your team the tools they need to feel empowered.
You need to create an environment where they feel valued. They need to feel valued and able to learn. They can share their ideas freely without fear of being punished.
Employees thrive in a company culture that supports them. It's how to keep your best employees happy, loyal, and productive.
You need to recognize the behaviors that make you successful in order to maintain a culture. This can include bonuses when goals are achieved, training opportunities, raising pay raises, and providing perks like insurance.
Communication and clear direction are essential. You must ensure that everyone understands the expectations and reasons for them.
Make sure that your policies and procedures have been written down. You should ensure that they are observed by someone.
Communicate often, and that's the most important thing. Keep your employees informed about the current state of the organization. Let your team know about what's happening.
Communication is vital,, and looking after your team is the best way to ensure you stay ahead of the competition. They will take care you.
A bad relationship with employees could lead to big problems. Studies show that companies with high levels of employee engagement enjoy higher productivity and profitability than those who struggle to retain their top performers.
It's important to understand that not every employee wants to work at the same pace as others. Some people prefer to work alone, while others enjoy working in teams. There are many ways to motivate individuals, and you can choose your own.
For example, some may respond better to incentives, while others might appreciate the recognition. Whatever works for you, ensure it aligns with the company's goals.
As the leader, you are responsible for setting the tone. Keep your mind open. Listen to your team. Keep in mind that if something is to be done right, it has to be done yourself.
What keeps you motivated as an entrepreneur
The freedom to achieve my goals is what motivates me the most. We live in a world that limits how much we can earn, save money, invest and buy, as well as our ability to borrow, rent, drive or fly. We don't have to live within those limitations. We are free to chase our dreams and make those dreams come true.
But we cannot let ourselves become enslaved by these limitations. If we do, we lose sight of the fact that we are the masters of our destiny. We are the captains on our ships. We are the architects and creators of our lives.
I am driven by the desire for wealth that is beyond my wildest dreams. To create businesses that are bigger than life itself. To create businesses that change the way people live forever.
To build more powerful businesses than any government and to be more influential than any religion.
That's what keeps me here. I am determined to help entrepreneurs grow businesses faster than anyone else. Because when you succeed, everyone wins.
Statistics
- “Life is 10% what happens to you and 90% how you react to it.” (oberlo.com)
- “If you look to lead, invest at least 40% of your time managing yourself – your ethics, character, principles, purpose, motivation, and conduct. (americanexpress.com)
- Our 10 years of research also shows that 75% of mentored entrepreneurs increased their revenue, and 82% of their businesses survived the first two years. (carolroth.com)
- That means for $150,000, you could have bought 10 percent of Airbnb." (entrepreneur.com)
- “Effective communication is 20% what you know and 80% how you feel about what you know. (americanexpress.com)
External Links
businessinsider.com
- 101 Best Inspirational Quotes For Entrepreneurs
- SpaceX employees face almost impossible goals from Elon Musk
cnbc.com
- This is Jeff Bezos’s inspirational quote he keeps on his fridge
- Richard Branson, Billionaire: Here are my top 10 tips to success
due.com
- How to Get Over Your Fear of Failure - Due
- 7 Daily Habits That Make People Extremely Productive - Due
inc.com
How To
Are You a TRUE Entrepreneur?
True entrepreneurs are people who create value for themselves and others. He is risk-averse, he creates businesses, and he earns money.
He doesn't wait for someone to come along and give him an opportunity; he finds opportunities himself. He's a self-starter, a doer, a leader, and a winner.
True entrepreneurs know how to quickly and efficiently make decisions. He sees the problems clearly, and solves them creatively.
According to him, there is no difference in business and life. Entrepreneurship is not a job to him; it's a way for him to live.
True entrepreneurs do not fear failing. Failure is an essential part of being successful. True entrepreneurs are open to change and can thrive under pressure.
They are driven to attain their goals and they never stop trying. They love what they do because it creates value.
They don't just want to build successful companies, they want to create successful lives for themselves and their families.
So next time you feel unmotivated or confused about whether you should start your own business, ask yourself this question...
"Am I a true entrepreneur?" If yes, go ahead and do something. If you answered "No", then it might be time for you to rethink your career path.
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