When someone likes their experience with your brand, trust begins to build. Once that happens, it’s time to ask for a small commitment— gathering contact information and permission to connect.
There’s just one problem. Today, people are careful about giving out their email address. You have to offer something valuable that makes it worth their while.
The question we ask ourselves at the Subscribe stage is, “What valuable chunk of content can we offer in exchange for a prospect’s contact information and permission to follow up with them?”
Some things you might leverage to build your email list are
- A Downloadable Report or a White Paper.
- A Tool Template Checklist
- A Downloadable PDF (one of our best converting lead magnets of all time is our Facebook Ad Swipe File, its just a list of all of the different Facebook ads we have run in the past.)
- Quiz Surveys (like our “What Type of Marketer Are You?” quiz.)
- Webinars and Consulting Sessions
- Discount and Coupon Codes (for e-Commerce)
If you look around you’ll see these all over the place. Mortgage companies use Mortgage Calculators, Scalable (our sister company) uses our “Seven Levels to Scale” which is our primary lead magnet.
All of these can be used as a value to get somebody to give you their contact information. So what do you use? What is your lead?
How could Hazel & Hems or Cyrus & Clark apply the subscription stage to their business?
For Hazel & Hems Boutique, a great way to get customers to subscribe is to offer exclusive discounts, products, and promotions that require subscription. Another method may be to host a weekly giveaway of a small item that requires subscription to be on the list.
For Cyrus & Clark Media, subscription to an exclusive email list that contains “secret” marketing methods for the Construction industry, combined with a piece of gated content such as a downloable asset called “10 Mistakes That Prevent Your Construction Company Growth” could be effective tools for the Subscription Stage.
The post Subscribe appeared first on DigitalMarketer.
Frequently Asked Questions
What is your greatest motivation?
Are you curious about my top motivations in life? Let me tell ya. Helping people feel better about their lives is what motivates me the most. To help them see that they are extraordinary, because they are. They are worthy of love because they are.
That they deserve happiness, because they do.
I'm here reminding people that being happy about yourself is the most important thing. Nothing. I'm willing to do whatever it takes for our world to be better.
We feel better about ourselves and are more compassionate towards others when we feel that way. We stop judging one another based on superficiality. Instead we see the person as they are.
Motivating someone by showing them they have everything within themselves is the most effective way to get them to do so.
While they might not realize it yet, this is why they have been struggling with something for so many years. Because deep down inside they knew they had the power to heal themselves.
All they needed was the right environment, the right support system, and the right mindset. However, they forgot to see that.
Why did they lose sight of it? They were too busy trying find the root cause of the problem. Trying desperately to fix it, without realizing that they actually had all the tools they needed to solve it.
They didn't realize they were the ones who had the answer.
It is possible to create a completely new reality. All you have do is tap into your inner genius.
And once you do that, everything will fall into place. You will be amazed at how simple it is to achieve your dreams.
I believe every human being is endowed with their own superpower.
All we need to do is learn how to use them.
These are the 6 most important questions to ask entrepreneurs.
Motivation is the main ingredient of any business. You can't motivate yourself to get out of bed each and every day. If you lack motivation, it will be difficult to complete your projects. You can't reach your goals without motivation. How do we find motivation?
It is possible to ask yourself: "What motivates me?" The answer may surprise you. Maybe you've been asking yourself this same question for years. This question is one of life's most rewarding rewards. It allows you to uncover your motivation.
It's the most motivating thing to discover why you are here. That's when you finally begin to realize what drives you. Your purpose becomes clearer and more meaningful. What is your purpose? You'll be more motivated if you can figure this out.
To find your motivation, you must look within. These are some questions to ask yourself:
- What are my passions?
- What makes my heart beat so fast?
- What makes me feel alive?
- What gives me butterflies inside my stomach?
- What makes you feel alive?
- What makes you come back to your project again and again?
Once you know the answers to your questions, you will be able identify your true motivations.
Motivation will be your strength through difficult times. It will provide you with strength when you are most in need. It will inspire you to work harder. You will be motivated to achieve your goals.
And if that's you, you won't stop looking for your motivation.
Take some time to reflect on what motivates you. You may be surprised at the results.
What are the motivations behind entrepreneurs?
Entrepreneurs can choose from three types of motivation. Each type has their own strengths and weaknesses.
External motivation is the most common. It's where someone wants to make more money. This motivation usually stems from financial concerns.
External motivation is driven mostly by personal interest, ambition and desire. This type motivation is more goal-oriented.
Internal motivation is far more rare. Individuals with internal motivation do not necessarily seek out wealth; instead, they pursue other goals such as self-development, fulfillment, or service to others.
People with internal motivation often call themselves "passionate" because it is easy to find satisfaction in their work.
Intuition is the most common type of motivation. Intrinsic motivation refers to individuals who derive enjoyment and satisfaction from working toward a particular goal.
The intrinsic motivation of a person is more powerful than the external or internal motivation.
Motivation comes from within. It is based the belief people are endowed with certain talents and capabilities. They have the ability to do things no one else can.
It is satisfying and fulfilling to realize our potential and talents. We feel important.
We are happy when we have intrinsic motivation. That happiness comes from knowing that we can accomplish anything we put our minds to.
This feeling of accomplishment keeps you going no matter what the circumstances are.
You might even find it boring if you don’t enjoy what your doing.
Click here to find out more about entrepreneurial motivation.
What keeps you motivated as an entrepreneur
The freedom to achieve my goals is what motivates me the most. We live in a world that limits how much we can earn, save money, invest and buy, as well as our ability to borrow, rent, drive or fly. But those limits don't apply to us. We have the freedom to follow our dreams and make them a reality.
We can't allow ourselves to be slaves to these limitations. If we do that, we lose sight the fact that our destiny is ours. We are the captains of our ships. We are the architects for our lives.
My drive is to create wealth that surpasses my wildest imagination. To create businesses that are bigger than life itself. To build businesses that will change the way people live for ever.
To create more powerful companies than any government, more influential that any religion, longer-lasting than time itself.
That's why you're here. I am determined to help entrepreneurs grow businesses faster than anyone else. Because when you succeed everyone wins.
What is it that makes an entrepreneur successful?
There are two types of entrepreneurs; those who make money and those who make time.
They approach their business differently. That is what makes them different. Those who make money concentrate on making more money, while people who make a lot of time work harder to make more.
Money is driven by financial freedom. Their goal is becoming and staying rich.
They are motivated by greed and fear. They do not care about the future because they know that once they achieve their goals, they will be well-equipped for life.
This person is known as a hustler. They are focused on the bottom line and seek ways to increase revenue, without regard for quality.
Others make it a full-time job. These entrepreneurs are driven by passion. They want to create something meaningful that will last forever.
Their motivation is altruistic. They are driven to achieve great things. They care about making products and services that make a difference.
These people are known as dreamers. They are driven by inspiration and vision. They know success requires perseverance, hard work and dedication.
But the most important characteristic of these entrepreneurs is that they are creative. They are always on the lookout for opportunities that aren't available before.
They thrive on the unknown. They will spend hours researching any topic that interests them. Because they love learning new things, they are always open to trying new ideas.
It's also why they can easily adapt to change. They will take on any challenge and get dirty. They won't accept mediocrity.
Which type of entrepreneur do you identify as? Is it a burning desire to make a living or a burning desire to find meaning?
Congratulations to those who answered yes to both of these questions! You are a successful entrepreneur.
Over the years I have had the opportunity to meet many successful entrepreneurs. What struck me most was their passion for what they do.
Entrepreneurs are not defined solely by their monetary wealth. They leave behind an impact that defines them.
Steve Jobs, who was not rich but well-known for his philanthropic efforts, is an example. He didn’t even own his first home until he was in the mid-40s.
His ability to make products that made a difference in the world is what brought him wealth. And this is what makes him unique.
It is not about accumulating wealth. It is not to create empires or amass wealth.
Your job is building relationships with customers or partners. To build trust. To inspire others to succeed.
To make an impact. It's your legacy. This is your legacy, not your bank accounts.
Let's talk if you're interested in creating a lasting legacy.
Social Media University will teach you how to generate passive income online. We will teach you how to market and grow your business.
What are the three motivations for an entrepreneur?
The three main motivations of entrepreneurs are freedom, money and knowledge.
- Freedom is the freedom to do what you want, whenever you want. This is why entrepreneurs are born when our current jobs or lives make it difficult.
- We wouldn't consider opening a business without money. You can live without food, water and shelter but you cannot survive without money.
- Knowledge is the third motivation. Entrepreneurship is a constant learning process. We often read books, attend seminars and take online courses to learn how to make products and services.
This is what drives us to succeed and achieve goals. It gives purpose and meaning to our lives.
These three things are the reasons why we became entrepreneurs in the first place. They are the main drivers that keep us going day after day.
If any of these three items are missing, it's possible to pack up and move home. If we don't have these three things, we won't ever be truly happy.
Statistics
- “If you look to lead, invest at least 40% of your time managing yourself – your ethics, character, principles, purpose, motivation, and conduct. (americanexpress.com)
- "Most of the time when people ask me about motivation, 80 percent of the time, I attribute it to gratitude. (entrepreneur.com)
- I shifted my motivational point from something huge (and undefined) to improve by just 1% each day. (carolroth.com)
- Our 10 years of research also shows that 75% of mentored entrepreneurs increased their revenue, and 82% of their businesses survived the first two years. (carolroth.com)
- That means for $150,000, you could have bought 10 percent of Airbnb." (entrepreneur.com)
External Links
cnbc.com
- This is Jeff Bezos’s inspirational quote he keeps on his fridge
- Billionaire Richard Branson: These are my top 10 tips for success
businessinsider.com
- 101 Best Inspirational Quotes For Entrepreneurs
- SpaceX employees face almost impossible goals from Elon Musk
due.com
entrepreneur.com
How To
How can I keep my motivation high when starting a new business?
Building an income stream is the best way to make money online. This involves creating a way to make consistent income from your website.
You can do this by creating products that solve customers' problems. But how do you make these products? This is where the real fun begins.
There are two approaches to product creation. The other is to create a great product idea and spend hours perfecting the idea. This is probably the best approach.
But there's another choice. Another option is to ask yourself "What problem am i trying to solve?" Find the right product to solve that problem.
This is called "finding-a-problem". When you apply the find-a-problem method, you'll likely uncover a problem that isn't currently being solved on any site.
Once you have identified the problem, you will need to decide if you want to fix it. There are three basic questions you need to answer:
- Is it worthwhile?
- Is it possible to solve it?
- Will it work?
You have the foundation for a product that is successful if you can answer all three questions. You now need to decide how to package it.
Businesses that lack a plan for generating regular revenue are most likely to fail. It is easier to continue working after you have exhausted all your ideas.
You might also discover that you have more ideas to accomplish than time. In such cases, you might be able to delegate tasks or hire freelancers.
As long as you continue to grow your income stream, you'll be able to stay motivated.
Keep in mind: If you are determined to put in the effort, you can achieve anything. Why wait? Don't wait!
Did you miss our previous article...
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