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Promote

Up until now, any “promotion” your customers have done has been passive. But in the promotion stage, your customers actively spread the word about..

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Advocate

Happy customers love to share their experience, but sometimes they need some encouragement to do so. The cool thing is, once they do, they become..

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Ascend

At this stage, your goal is to generate repeat buys and real profits. While your entry-point offer was designed for conversions, your ascension..

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Excite

Buying generates warm fuzzies. It’s a scientific fact. The dopamine from a new purchase gets people excited—which is why the fifth stage of the..

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Convert

The conversion stage is all about an entry-point offer.In other words, we need the prospect to make a micro-commitment. The best way to do that is..

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Subscribe

When someone likes their experience with your brand, trust begins to build. Once that happens, it’s time to ask for a small commitment— gathering..

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