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Excite

Buying generates warm fuzzies. It’s a scientific fact. The dopamine from a new purchase gets people excited—which is why the fifth stage of the..

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Convert

The conversion stage is all about an entry-point offer.In other words, we need the prospect to make a micro-commitment. The best way to do that is..

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Aware

If you’ve never utilized a top to bottom marketing strategy like the CVJ, the Awareness stage is what you probably think “marketing” is. Put simply,..

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