In 1936, the creator of Turing Machines predicted that a machine would one day be able to think like a human, if not even outperform the human.
It’s 2023, and we’re officially here.
82% of marketers believe that AI will be the future of marketing—in fact, many of them already believe AI writes better than a human (Capterra study).
Well, with ChatGPT flying past 100 million users in just two months…we’re living in the future.
AI is revolutionizing the way we work, think, and create.
I joined Content at Scale as the VP of Marketing this January in a bold move of ‘adapting or die’ for my career in content—one month in, what I’m seeing, learning, and facilitating for marketers and teams is blowing my mind. Let’s talk about it.
Reduce Content Overhead Costs and Frustrations by 5x-25x With the AIO Model
It’s now the Stone Age to sit at your computer and drum up 2,500 words for an SEO post from a blank slate.
Seriously.
When you can generate long-form SEO content (2,500 words or more) that’s fully original and well-written inside of five minutes or less, you’ll never want to go back.
On average, I’m seeing a 5-25x reduction in associated content creation costs (which is mind-boggling!), and a time savings of 5-10x. (My full-time writer at Content Hacker went from 7 hours per post to one hour per post after we adapted this model.)
Here’s the AIO model I’ve built out reflecting the difference of what you can do in your business and marketing by replacing the human blank-slate writing with AI blank-slate writing, based on hundreds upon hundreds of use cases from Content at Scale clients:
“AIO”, Artificial Intelligence Optimization, is the term I’ve created to properly define the new way we’re seeing hundreds of marketers and teams create content:
- Artificial Intelligence as the baseline writer (replacing the human writer and blank slate)
- The human writer as an optimizer of the AI baseline content
And—it’s working.
With the time and money savings, it’s an absolute no-brainer to switch to AI as the baseline.
The Human Process Involved In AIO
While we see AI perfectly capable of writing an entire 2,500 word blog from scratch, with a single keyword and one-sentence prompt:
We also see the need for the human optimization process pre-publish more necessary than ever.
Without your unique story (or client case studies/testimonials) woven in, the human touch of adding statistics, double-checking facts and cutting the fluff; AI-written content simply won’t stand out. It won’t set you apart in the content sea; it won’t drive customers and loyal fans in droves to your email list. So, the human touch is necessary.
My C.R.A.F.T. framework within AIO defines the steps writers should take to make the AI content more human and personalized once you take it from AI and get it ready to publish (from AI to O):
1. Cut the fluff
2. Review, edit, optimize
3. Add images, visuals, media
4. Fact-check
5. Trust-build with personal story, tone, links
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Humans are needed for the optimization side, and for that human touch that must be applied to the content AI generates. Content itself will never be a fully automated, 100% AI process; but AI can remove hours and hours of painstaking work from the content creation pipeline, which will save countless amounts of energy and dollars in the coming months and years when marketers adapt in full force.
Predictions About the Future of Content & AI
This year, Capterra surveyed almost 200 marketers using AI in their marketing. 82% of them said that the content written by AI was just as good if not better than human-generated content.
One of the first Generative AI experts in the world, Nina Schick (founder of Tamang Ventures, and creator of Substack project ‘The Era of Generative AI’), has told Yahoo Finance Live that she believes ChatGPT will completely revamp how digital content is created, and by 2025, software built with ChatGPT will enable us to reach 90% of all online content now being generated by AI. She said: “ChatGPT has really captured the public imagination in an extremely compelling way, but I think in a few months’ time, ChatGPT is just going to be seen as another tool powered by this new form of AI, known as generative AI,” she said.
Google Trends shows a HUGE jump in interest and traffic around the term “ChatGPT:”
Search traffic shows that the interest in AI is the highest it has ever been. The previous peak was in January 2012:
375 million jobs obsolete in the next ten years. In the next three years, it’s predicted that 120 million workers around the globe will need to be retrained and re-skilled for this new world.
Newer and better-paying jobs in AI will come on the scene, but they won’t replace the amount of jobs lost; so without retraining and reskilling, and learning how to adapt, average people will have difficulty finding new work.
Are You Ready to Join the Future?
I’m excited to see just how much AI will revolutionize human efficiency and optimization.
We’re in new times.
Are you ready to join the future of marketing and learn about all things AI?
I know I am.
See you on the other side!
[TAG7]The post What Is AIO? The New Model Revolutionizing Content & Predictions About AI appeared first on DigitalMarketer.
Frequently Asked Questions
How can entrepreneurs motivate staff?
Motivation can come anyplace. Motivation can come from anywhere. Motivation is essential for any business, no matter how it comes in the form of a carrot or stick approach.
The more motivated an employee feels, the more likely he/she is to perform well. Give your team the tools they need to feel empowered.
You need to create an environment where they feel valued. A place where they can grow and learn. A place where they can freely share their ideas without fear of punishment.
It is important to create a culture within your company that encourages employees to flourish and be successful. This is how you keep your best people happy, loyal, productive and satisfied.
To keep the culture alive, reward people who help you succeed. This could include giving bonuses for reaching goals, offering training opportunities and providing perks, such as health insurance.
Also, you must communicate clearly with everyone. You must ensure that everyone understands the expectations and reasons for them.
Your policies and procedures should be written down and communicated. Make sure there's someone responsible for making sure they're followed.
And most importantly, communicate frequently. Make sure your team is informed about the latest happenings in the company. Let them know about the latest developments and plans.
Communication is key, and you can help your team stay ahead of your competition by looking after them. They will take care of your needs.
A bad relationship with employees could lead to big problems. Studies show that companies with high levels of employee engagement enjoy higher productivity and profitability than those who struggle to retain their top performers.
It's important that employees understand that they don't all want to work at the exact same pace. Some prefer working on their own, while others prefer collaboration. There are many ways to motivate individuals, and you can choose your own.
Some may be more inclined to accept recognition than others. You can do what works for you but make sure it is in line with the company's goals.
Ultimately, it's up to you as the leader to set the tone. Keep your mind open. Listen to your team. Don't forget to listen.
What are the 3 motivations behind an entrepreneur's success?
Entrepreneurs' three greatest motivations are freedom and money.
- Freedom means being able to do what you like whenever you like. This is why we are entrepreneurs even if our current job or situation restricts us.
- It is important to have money. Without it, we wouldn't even think about starting a business. You can live without food, water and shelter but you cannot survive without money.
- The third motivator is knowledge. Entrepreneurship requires that you continue learning. We read books, attend seminars, take courses online, and learn how products and services are created.
This is what drives us towards our goals and success. It gives us meaning and purpose.
These three elements are why we became entrepreneurs. These three things are what keep us going each day.
We might consider packing up and moving home if these three essentials are not available. Without these three items, we will never truly be happy.
What motivates entrepreneurs?
Passion drives us. However, our passion drives us to do meaningful work that makes a positive difference. To make a positive difference in the lives of our loved ones and ourselves.
To give back. To give back. To leave a lasting legacy.
We do it because we love what we do. We are driven to live a full life and enjoy success in the ways that matter.
We are driven by a sense and purpose that cannot be satisfied with money alone.
It is important to find a way that combines business and pleasure. Entrepreneurship is more than a job. It is a way of life.
This is why I love helping entrepreneurs succeed. My goal is to empower them to achieve their financial freedom and leave a lasting impact on the world.
I'm living proof of the fact that creating value is the best. Sharing your knowledge and expertise with others.
It's more than enough to make a product or service great. It is essential to understand your customers' motivations and what they want. What they want.
Doing so will help you to always improve your offering. You will always be able to provide more value.
And if you provide more value, you will gain more customers. And if you gain more customers, you will sell more products and services. Plus, you'll generate more revenue if your products and services are more popular. If you can generate more revenue, your financial independence will be possible.
You see, money does not always equal everything. It's a means to an ends. It's not an end in itself.
To truly live a rich, fulfilling life, you can't focus on just money. Focusing on positive change is also important. Contributing. Leaving a legacy. You can create something that is valuable. You create something unique. Something that adds meaning to your life and the lives of other people.
Entrepreneurship requires risk-taking. But it doesn't mean having any rules. Flexibility is what it means. Adapting. Adjusting. Improving.
You won't fail if you are true to yourself, your values and your integrity.
Entrepreneurship should be considered a calling. A vocation. You have the chance to contribute. To create wealth. To make history.
All of these are key to being the best version possible of yourself.
You will be unstoppable.
What are the motivations of entrepreneurs?
There are three main categories of motivation for entrepreneurs. Each type has its unique set of strengths as well as weaknesses.
External motivation is the most popular form of motivation. This motivates people to earn more. This motivation is usually triggered by financial concerns.
External motivation can be driven by personal passion, ambition, or desire. These types of motivation are very goal-oriented.
Internal motivation is far more rare. People who have internal motivation don't seek wealth. Instead they pursue other goals such self-development, fulfillment, and service.
People with internal motivation are often called "passionate" because they find satisfaction in their work.
Finally, intrinsic motivation is the least common kind of motivation. Intrinsic motivation describes individuals who enjoy and are satisfied working towards a particular goal.
An intrinsic motivation is far more powerful than an external or internal motivator.
It comes from the inside. It is based on the belief that people have certain talents and abilities. These talents and abilities give them the ability to accomplish extraordinary things that no other person could.
We feel fulfilled and happy when we recognize our talents and abilities. It makes us feel that we are doing valuable work.
In other words, intrinsic motivation is what makes us happy. Knowing that we can achieve anything we set our minds too is what makes us happy.
This feeling of accomplishment is what keeps us going through tough times.
You might even find it boring if you don’t enjoy what your doing.
Click here to find out more about entrepreneurial motivation.
What makes an entrepreneur succeed?
There are two types entrepreneurs: those who make a lot of money and those who do not.
The difference between them is how they approach their business. People who make money want to make more money. While people who make time want to make more, they are more focused on making money.
Those who make money are driven by the desire for financial freedom. Their goal, and their only goal, is to get rich and stay wealthy.
They are driven by greed and fear. They do not care about the future because they know that once they achieve their goals, they will be well-equipped for life.
This type is often called a hustler. They focus on the bottom line and find ways to increase revenue without regard to quality.
Some people have the ability to make it work. These entrepreneurs are motivated by passion. They desire to create something meaningful and lasting.
They are driven by altruism. They are driven to achieve great things. They care about making products and services that make a difference.
They are often called dreamers. They are motivated by vision and inspiration. They know that hard work, perseverance, dedication and determination are key to success.
These entrepreneurs are also creative. They are always on the lookout for opportunities that aren't available before.
They are attracted to the unknown. They will spend hours researching any topic that interests them. Because they love learning new things, they are always open to trying new ideas.
This is why they are so adaptable to change. They don't mind getting dirty or doing whatever it takes to win. The only thing they won't tolerate is mediocrity.
What type of entrepreneur would you be? Are you driven to make money, or are you motivated to find meaning?
Congratulations if you answered both questions. You are a successful entrepreneur.
Over the years, I have met many successful entrepreneurs and observed one thing: passion.
Success isn't measured by just monetary wealth. They are defined by the impact they make.
Steve Jobs, for instance, was well-known because of his charitable work but wasn't very wealthy. He didn't own a house until his mid-40s.
His wealth came from his ability to create products that changed the world. This is what defines him.
Your job is not to make wealth. It is not to create empires or amass wealth.
Your job involves building relationships with customers. To build trust. To help others succeed.
To make a difference. It is your legacy. Not your bank account.
We'd love to talk with you if we can help you build a lasting legacy.
Social Media University shows you how to create passive income online. How to market your business and make it grow automatically.
What are the five important factors of motivation in entrepreneur?
Motivation is key for success. Without it, nothing would happen. We wouldn't exist without it.
Motivational psychology is the study and analysis of human behavior when motivated. We do amazing things when we are motivated. However, motivation is not unlimited.
The five most important motivational factors are:
- Autonomy – The freedom of choice
- Mastery - the ability to master skills
- Purpose - the sense of purpose
- A feeling of belonging through the concept of relatedness
- Reciprocity - the desire to give back
These motivators might seem to be applicable to your business. However, each perspective is a little different about why people do what they do.
For example, an individual might seek autonomy because he wants to live his way. Perhaps he seeks mastery in order to excel at his job.
So on. These are just some examples of possible motivations. There are many more. What are the most appropriate for your particular situation? This is entirely up to you.
Write down three words to describe your ideal working environment. Next, use those words to describe your current working conditions.
If you are having trouble coming up ideas, ask yourself "Why am I doing it?" Your goals will be identified when you have an answer.
Once you know what you want, you can begin to figure out where you stand right now. And that knowledge can help you determine whether or not you should make changes.
If you don’t wish to change anything, then it’s time to consider your options.
But if you want to make improvements, then you'll need to start thinking about ways to motivate yourself.
Which of the motivators listed above will prove to be most effective for you? It is difficult to know. Instead of focusing on one factor, try focusing on all five.
This will enable you to reach your ultimate goal: being a successful entrepreneur.
Statistics
- “Effective communication is 20% what you know and 80% how you feel about what you know. (americanexpress.com)
- According to analysts, Johnson has high appeal in all four quadrants tracked at the multiplex: male, female, over-25 and under-25. (forbes.com)
- Invest at least 30% managing those with authority over you and 15% managing your peers.” (americanexpress.com)
- I shifted my motivational point from something huge (and undefined) to improve by just 1% each day. (carolroth.com)
- “Life is 10% what happens to you and 90% how you react to it.” (oberlo.com)
External Links
inc.com
twitter.com
cnbc.com
- This is Jeff Bezos’s inspirational quote he keeps on his fridge
- Richard Branson, the Billionaire: These 10 top tips will help you succeed
businessinsider.com
- 101 Best Inspirational Quotes For Entrepreneurs
- SpaceX employees: Elon Musk has almost impossible goals
How To
Here are 10 ways to motivate employees
Motivating your employees is one of the most difficult things you'll ever do. It takes patience, perseverance as well as sacrifice and effort. You must understand how to motivate people and make them want to work hard.
If you don’t know what motivates someone you won’t be able get them/her to do anything. If you don't know why someone wants to do something, you won't be able to help them. This article will teach you how to motivate employees through a variety methods.
1. Make Your Employees Feel Important -Letting them know that they are important is one of your best motivators. When you give them this feeling, you tell them they are special and valuable. They should feel that they are doing good work and that their efforts make a difference.
2. Give Recognition to them - People love recognition. They are happier if they get it more often. So, if you want to motivate your employees, ensure you recognize them from time to time.
3. Respect Others - It is an essential component of any relationship. Respecting your partner is key to motivating them. Respecting others will show them that they are important too.
4. Encourage them to be open with you -Openness can also help motivate people. Sharing information with employees encourages them to learn new things. They feel proud and happy when they learn new information.
5. Reward excellence - People who do good work are encouraged to work harder. You should first verify that they did a great job before you give them a reward.
6. Set Clear Goals -Setting clear goals helps motivate your employees by giving them something to aim for. A goal can help you motivate your employees and make them more productive.
7. Tell Your Employees What's Happening - You may be concerned that telling employees about company plans will waste their time. It can be a powerful way to motivate employees. Informing them about company plans helps them decide what to focus on.
8. Give feedback - Feedback is an excellent way to improve employee morale. Although it takes time to give feedback, it is well worth it.
9. Make sure they know their boss - This is a powerful way to motivate your employees. If they are aware of their boss, they will know where to find them if they have any questions.
10. Ask For Help - Finally, asking for help is yet another way to motivate your employees. When you ask them for help, you tell them they can rely on you. They trust you because they know you care.
