What We Didn’t Expect from Our 2022 Content Performance Report

During 2022, DigitalMarketer generated 181 articles, 101 podcasts, and 141 youtube videos for public consumption (we also generated over 1,000 gated..

What We Didn’t Expect from Our 2022 Content Performance Report

During 2022, DigitalMarketer generated 181 articles, 101 podcasts, and 141 youtube videos for public consumption (we also generated over 1,000 gated videos but we won’t include that data here).

In our Content Marketing Certification we teach you how to build the Content Performance Report. The point is to allow you to assess the performance of all of your content using simple metrics, then use those metrics to identify potential opportunities for new content.

Surprisingly, the most consumed content was PODCASTS. Even though we produced less podcasts (101) than both articles (181) and videos (178), podcasts still accounted for 53% of total consumption.

Quick note that “consumption” for our content strategy is “views” for for video, “unique pageviews” for articles, and “downloads” for podcasts.

On average, each podcast was downloaded 2,491 times versus videos at 432 views, and articles at 781 pageviews.

The following is a breakdown of the top performing content DigitalMarketer produced in 2022.

The Best Performing Content

Here are the top performing pieces of content from each content type.

TOP ARTICLE: How Facebook Ads Are Changing In 2022
TOP PODCAST: Episode 231: Become A Certified Email Marketing Master
TOP VIDEO: Paid Traffic Mastery Certification w/Kasim Aslam

Top Performing Articles

The article titles cover a variety of topics related to digital marketing, advertising, and related fields. Some articles focus on specific tactics or strategies, such as Facebook Ads, email marketing, or content marketing.

Others cover broader topics like the skills marketers need to succeed or emerging trends like Web 3.0. Some articles also offer tips on building effective campaigns or optimizing sales funnels.

Overall, the articles provide a range of insights and advice for marketers looking to improve their skills and stay up to date with the latest developments in the field. Here are some possible patterns that could be found with these results:

Emerging Trend Articles

Several article titles mention new or emerging trends in the field of marketing, such as Web 3.0, post-digital marketing, and 2023 digital marketing trends.

Specific Tactics & Strategy Articles:

Many of the article titles focus on specific marketing tactics and strategies, such as Facebook Ads, email marketing, content marketing, and video marketing.

Skills Development Articles:

Several article titles offer advice and tips on developing marketing skills or building a marketing career path.

Optimization & Conversion Articles:

Some article titles focus on optimizing marketing campaigns and improving conversion rates, such as the Ad Grid and copywriting tips for sales funnels.

Common Mistakes Articles:

Two article titles highlight common mistakes that marketers make, such as the #1 mistake when running paid ads and the 5 mistakes that limit YouTube subscription numbers.

Social Media Articles:

Several article titles focus on social media marketing, such as tips for winning big on social media.

Time Efficiency Articles:

Some article titles offer time-efficient solutions for marketing, such as the 2-hour-per-month content marketing framework.

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Top Performing Videos

The content focuses on digital marketing, advertising, and business growth strategies. The titles are aimed at marketers, entrepreneurs, and business owners looking to improve their marketing skills and drive revenue growth. The videos cover a range of topics, from social media marketing and email marketing to paid traffic, digital retailing, and content marketing.

Some of the videos appear to be focused on providing specific tips and strategies, such as “How to handle sales objections” and “8 Tips for Writing Effective Email Marketing Subject Lines.” Others are geared towards offering more comprehensive courses or certifications, such as “Paid Traffic Mastery Certification” and “Become a Certified Email Marketing Master.”

The videos feature various experts in the marketing industry, such as Kasim Aslam, Ryan Deiss, and Jena Apgar.

Overall, the video titles suggest that the content is geared towards helping businesses and marketers improve their digital marketing strategies and increase their revenue through targeted and effective advertising.

Paid Advertising & Traffic Generation Videos:

Email Marketing Videos:

Social Media Marketing Videos:

Business & Growth Sales Videos:

Industry Insights & Trends Videos:

Content Marketing Videos:

Top Performing Podcasts

These podcast titles cover a wide range of topics related to marketing, business, and social media. Some of the titles focus on specific tactics or strategies for marketing and advertising, while others explore broader topics related to entrepreneurship and personal development.

The titles also vary in tone, with some being more straightforward and instructional (“A Sales System for All Personalities”), while others are more attention-grabbing and use humor or shock value to pique interest (“Using Poop to Create a Viral Marketing Campaign?”).

Overall, these titles suggest that the podcasts are aimed at entrepreneurs, marketers, and business owners who are interested in learning more about how to grow and scale their businesses, improve their marketing skills, and stay up-to-date on the latest trends in social media and e-commerce.

Advertising Tactics & Marketing Strategies Podcasts:

Personal Development & Entrepreneurship Podcasts:

Interviews with Successful Business Owners & Marketers Podcasts:

Social Media & E-Commerce Trends & Insights:

Creative & Unusual Marketing Tactics:

Podcasting tips and tricks:


The post What We Didn’t Expect from Our 2022 Content Performance Report appeared first on DigitalMarketer.

Frequently Asked Questions

What keeps entrepreneurs motivated?

Freedom to pursue my goals is my biggest motivator. The world we live in has limits on what people can save, earn, invest, buy and consume. These limits do not apply to us. We have the freedom to follow our dreams and make them a reality.

These limitations cannot be allowed to control us. If we do that, we lose sight the fact that our destiny is ours. We are the captains and crew of our ships. We are the architects to our lives.

My drive is to create wealth that surpasses my wildest imagination. To create businesses that are bigger than life itself. To create businesses that can change the way people live their lives forever.

To create stronger businesses than any governments, more influential as any religion, and longer lasting than time.

It's why I'm here. I want to help entrepreneurs grow and expand their businesses faster than anyone else. Because everyone wins when you win.

Which is your most motivating thing in life?

What is my favorite motivation in life? Let me tell ya. Helping people feel better about their lives is what motivates me the most. To make them feel amazing because they are. They are worthy and deserving of love.

That they deserve happiness, because they do.

I'm here to remind people that there is nothing more important than feeling great about yourself. Nothing. And I will do everything in my power to change the world.

Because when we feel good about ourselves, we become more open minded and compassionate towards those around us. It's a great thing to stop judging others based on superficiality. Instead, we start to see the person inside.

Showing someone that you already have everything you need is the best way for them to be motivated.

They might not have realized it yet but they know that this is why their struggle with something has been so prolonged. Because they knew deep down within they had the power and ability to heal themselves.

All they needed was the right environment, the right support system, and the right mindset. However, they forgot to see that.

Why did they lose sight of it? Because they were too busy trying figure out what the problem was. Trying desperately to fix it, without realizing that they actually had all the tools they needed to solve it.

They also forgot to mention that the main reason they couldn’t solve it was because the answer wasn’t in their heads.

I'm here to remind that you have the power and ability to create a whole new world. You only need to learn how to tap into your inner genius.

The rest will fall into place once you do. It's easy to make your dreams come true.

You see, I believe each human being has their own unique superpower.

We just have to learn how to use it.

What are the 3 motivations of an entrepreneur?

Entrepreneurs' three greatest motivations are freedom and money.

  1. Freedom means being able to do what you like whenever you like. This is why entrepreneurs can be free from the constraints of our job or current life.
  2. Also, money is very important. Without it we would not consider starting a company. While we can survive on food, water, shelter and money, it is not possible to make ends meet without money.
  3. But the third motivation is knowledge. Entrepreneurship requires that we continue to learn. That is why we frequently find ourselves reading books and attending seminars.

This is what makes us succeed and helps us achieve our goals. It gives us purpose and meaning.

These three factors are what made us entrepreneurs. These are the driving forces that keep us going every day.

If these three things are missing, we might pack up and go home. We won't be truly happy if we don't have the three things we need.

What are the benefits of having an entrepreneurial mindset?

Entrepreneurship has many advantages. The first one is that you become self-reliant. You can stop relying upon others.

You will be able to work for yourself and follow your dreams. It helps you make connections with other entrepreneurs who share similar interests and challenges.

You gain confidence. You learn new things as an entrepreneur. This will allow you to be flexible and adapt quickly. By thinking outside the box, you will not be trapped in a rut.

We are no longer bound to the regulations and rules that society places on us when we start our own businesses. We are free to choose what we do and how we live.

You have the option to choose to go against the flow or follow the crowd. We have the option to choose success or failure. We can choose to fail or win.

The freedom is exhilarating. It comes with a fair amount of responsibility. Because once you step into this role, you're accountable for everything that happens within your business.

Learning to manage risk is key to success. Don't be afraid trying new things. If you are willing and able to learn from your failures, you will eventually reach your goals.

When you start your journey, remember these important lessons.


  • Entrepreneurship is a lifestyle choice.
  • You're the boss when your business is owned and operated by you.
  • Be aware of the following trends
  • Success isn't measured in money but rather in freedom.
  • Your personal and professional lives must be balanced.
  • Set clear expectations.
  • Always be sincere with your team.
  • Remember, if you want something to happen, you've got to do something about it.

How can entrepreneurs motivate employees?

Motivation can come anyplace. Motivation can come from anywhere. Motivation is important for every business, regardless of whether it's a stick or carrot approach.

Employees are more motivated if they feel happy. This makes them more likely to do their best. For a team that performs well, provide them with the tools they need to feel empowered.

You have to give them a sense of belonging. You need to create a place where they feel safe and respected. Where they can contribute ideas without fear of punishment.

You create a culture that allows employees to thrive and achieve their goals. This is how you keep your best people happy, loyal, productive and satisfied.

To keep the culture alive, reward people who help you succeed. This includes giving bonuses to those who achieve goals, providing training opportunities, increasing your pay rises, and offering perks such as insurance.

You also need to provide clear direction and communication. Ensure everyone knows what's expected of them and why.

Your policies and procedures should be written down and communicated. You should ensure that they are observed by someone.

And most importantly, communicate frequently. Keep your team informed about what's going on in the organization. Let your team know about what's happening.

Communication is key, and you can help your team stay ahead of your competition by looking after them. They'll take care of you.

It could cost you big time if you don't have a good relationship with your employees. Research has shown that companies with high levels in employee engagement are more productive and profitable than those that have difficulty keeping their top performers.

It is important to realize that not all employees want to work at the same speed. Some people prefer to work alone, while others enjoy working in teams. You can motivate anyone in many different ways.

Incentives may work better for some, but recognition might be appreciated by others. Whatever works for your company, ensure that it is consistent with its goals.

You, the leader, are ultimately responsible for setting the tone. Be open-minded. Listen to your team. And remember, if you want something done right, you've got to do it yourself.

Which 6 questions are most motivating for entrepreneurs?

Motivation is the key ingredient to any business. Without motivation, you will not get out the door each day. You'll have trouble completing projects without motivation. Motivation is essential for reaching your goals. How do we find motivation?

It is possible to ask yourself: "What motivates me?" But the answer might surprise you. You might have been asking the same question for many years. If you haven't asked yourself this question, you're missing out on one of life's greatest rewards--the opportunity to discover your motivation.

It's the most motivating thing to discover why you are here. That's when you finally begin to realize what drives you. You will find your purpose clearer and more meaningful. Why do you care? Once you know why you care, it will make it easier to stay motivated.

Looking within is the key to unlocking your motivation. These are the questions you should ask yourself:

  1. What am I passionate about?
  2. What makes my heart beat faster?
  3. What is it that lights me up?
  4. What gives me butterflies inside my stomach?
  5. What makes me feel alive and connected?
  6. What is it that makes you want to return to your project over and over again?

Once you know the answers to your questions, you will be able identify your true motivations.

You can find your motivation to get through tough times. You will find strength whenever you need it. It will encourage you to work harder. It will motivate you to succeed.

And if you're like me, you'll never stop wanting to know what your motivation is.

Consider what drives you today. You might be surprised at your discoveries.


  • That means for $150,000, you could have bought 10 percent of Airbnb." (entrepreneur.com)
  • According to analysts, Johnson has high appeal in all four quadrants tracked at the multiplex: male, female, over-25 and under-25. (forbes.com)
  • I shifted my motivational point from something huge (and undefined) to improve by just 1% each day. (carolroth.com)
  • Invest at least 30% managing those with authority over you and 15% managing your peers.” (americanexpress.com)
  • "Most of the time when people ask me about motivation, 80 percent of the time, I attribute it to gratitude. (entrepreneur.com)

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How To

What are 3 things that keep entrepreneurs motivated?

Entrepreneurs must be motivated. Without motivation, it is difficult to be driven and determined to succeed. But what motivates us?

We are motivated by three things:

  1. We love our business
  2. Our vision/mission is larger than ourselves
  3. We love to help others.

Find ways to tap these motivations to stay motivated. When we love our business we feel great pride when it succeeds. When we have a big vision, we feel more satisfied knowing that we are making a difference in the world. When we feel fulfilled when we help others, it is because we are giving back to society.

According to Dr. John Cacioppo (Professor Emeritus, University of Chicago), the best way to motivate yourself to care about what you care about is to do so. His book, "Loneliness," states that "the best source for motivation is caring about someone." This will make us more engaged and motivated. It makes sense that we will feel more passionate when we care about something.