…and the three things to help keep you from losing your mind.
I don’t know about you, but my relationship with social media falls into the love-hate category.
It’s so easy to get caught up servicing your clients and the day-to-day grind that truly…social media and marketing your business quickly moves to the back burner.
And I’ll get really honest and admit that when I’m on social media sometimes, I tend to get caught up in the scroll and look to see what my competitors are doing…and then beat myself up for not being as creative as they are…or that I should have spent more time recording a video, etc. etc.
Have you ever felt that way?
I know you have, which is why I’m here to tell you that 1) you’re not alone and 2) you’ve got to keep things simple when it comes to marketing your business on social media.
I tell my clients you need to think of social media as your digital business card.
When you meet someone who learns about your business (whether that be in the online space or face-to-face), you know as well as I do that the first thing they will do is hop on their Google search bar and type in your name or your business to learn more about you.
Here’s the top three things you need to do to keep social media simple and your messaging unique and memorable:
1. FOCUS ON PERSONALITY
People buy from people they know, like and trust. If the only content you’re posting is educational or about your industry and never features your personality – you’re missing the point of social media.
Social media is just that…SOCIAL.Consider posting once a week something that’s important to you…something personal that your perfect client would enjoy knowing about you.
When writing your captions, consider the type of personality you want consuming that content.
Are they…
- Dominant-type who wants the “bottom line” and focused on results?
- Influencer-type who is positive and enjoys fun interactions?
- Steady-Relator-type who is easy-going, collaborative and wants peace and harmony in their life?
- Conscientious-type who is non-emotional and focused on data and facts?
When you consider WHO will be consuming your content, your messaging needs to trigger the emotions of the type of personality who is most likely to buy from you.
2. CONSISTENCY IS KING
Whether you have hired someone to manage your social media or are doing it yourself, one thing is certain on ANY social media platform.
When you’re consistent with posting and engaging, you will 100% grow your network online.
Here’s my rule of thumb…. You need to post at least three times a week on the social media platform that your perfect client is likely spending most of their time.
Again, social media is a form of your digital business card. When new people visit your social media page, we want them to see compelling content. This helps your credibility and authority and helps to build you as an industry leader in your space.
Depending on the platform, posting a variety of types of content is a good thing.
For example, if you’re active on LinkedIn, consider posting a poll, carousel (this is a multi-slide post), and a static (non-video) post each week. Be sure to tag companies and individuals on these posts (as appropriate) so your content shows up in their feeds too.
If you’re active on Instagram or Facebook, consider incorporating video a few times a week. TIP: Always include captions on those videos since 60+% of people watching from their phone have sound off.
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3. CREATING CONTENT THAT SELLS
Let’s talk about who is consuming your content…your perfect client. Go back to FOCUS ON PERSONALITY and ask yourself, what type of personality is your perfect client? They can be a combination of types too…so, don’t feel as if you have to narrow it to just one type.
When you have a good idea of their “type,” you need to use the words that will trigger them to your call to action (to buy the item, schedule the call, etc.).
Listed below are the words and emotions you need to focus on by personality type.
DOMINANT: These types are direct, decisive, tough, impatient and demanding. Your messaging needs to be brief and to the point, if you want to hold their attention and have them wanting to learn more. They make decisions fast and really don’t like it when you waste their time.
INFLUENCER: These types are enthusiastic, energetic, sociable, talkative and open. Your messaging needs to be friendly and warm and focused on the positive. They make decisions quickly too and want to have a good time throughout the process.
STEADY-RELATOR: These types are calm, steady, laid-back, modest, and indecisive. Your messaging needs to show how your solution will not only benefit them but also the people around them (their team, family, etc. depending on what you’re selling). Don’t pressure them for action and give them plenty of time to make a decision.
CONSCIENTIOUS: These types are analytical, precise, non-emotional, formal and logical. Your messaging needs to focus on data and facts. They’re not interested in your stories about what you did last weekend with the family. Give detailed information and plenty of time to make a decision.
Want to learn more about your unique communication style? Visit www.heatherlisle.com to learn more.
[TAG2]The post The Love-Hate Relationship with Social Media… appeared first on DigitalMarketer.
Frequently Asked Questions
What are the top five motivators in an entrepreneur?
Motivation is key to success. Without it, everything would fail. In fact, it would be impossible to exist without it.
Motivational psychology studies the behavior of people when they are motivated. Motivation can make us do amazing things. However, motivation is not unlimited.
The five most important motivating factors are:
- Autonomy: The freedom to make your own decisions
- Mastery - the ability to master skills
- Purpose - the sense of purpose
- A feeling of belonging through the concept of relatedness
- Reciprocity: The desire to give something back
These motivators might seem to be applicable to your business. You may feel that each of these motivators could be applied to your business. However, each offers a slightly unique perspective on why people act the same way.
For example, an individual might seek autonomy because he wants to live his way. Or perhaps he seeks mastery because he wants to become more skilled at his job.
You could go on. These are just a few of the possible motivations. There are many more. There are many others. But which ones are most relevant to your specific situation? This is entirely up to you.
To find out, I recommend that you write down three words that describe your ideal workplace environment. Next, take these words and apply them in your current work environment.
If you find it difficult to think of ideas, try asking yourself this question: "Why are I doing this?" The answer will help you identify your goals.
Once you know what you want, you can begin to figure out where you stand right now. This knowledge will help you decide if you should make any changes.
If you aren't willing to change anything then it's time for you to look at your options.
To make progress, however, you must first think about ways to motivate your self.
Which one of the above motivators will prove most effective? It is difficult to know. Instead of focusing only on one factor, consider all five.
This will help achieve your ultimate goal of being an entrepreneur.
Which is your most motivating thing in life?
What is my favorite motivation in life? Let me tell it. I find the greatest motivation in life to make people feel good about themselves. To help them see that they are extraordinary, because they are. They are worthy and deserving of love.
They are worthy of happiness.
I'm here to remind people that there is nothing more important than feeling great about yourself. Nothing. I'm willing to do whatever it takes for our world to be better.
Being happy with ourselves makes us more open-minded and compassionate towards our fellow humans. It's a great thing to stop judging others based on superficiality. Instead, we start to see the person inside.
To motivate someone, it is important to let them know that they already have all they need.
It may be something they didn't realize, but it's why they've been struggling for so long with something. They knew deep down that they could heal themselves.
They just needed the right environment, support system and mindset. They lost sight of this.
They lost sight of the problem. Because they were too busy trying to figure out where the problem came from. They were too busy trying to fix the problem, when they realized that they had all of the tools needed to solve it.
But they forgot that the real reason they weren't able to solve it was because they didn't even know they had the answer.
You have the power to create a new reality. All you have do is tap into your inner genius.
The rest will fall into place once you do. It's easy to make your dreams come true.
You see, I believe everyone has access to their own unique superpower.
All we need to do is learn how to use them.
What motivates entrepreneurs?
Passion is what drives us. We also have a natural desire to make a difference and create something meaningful. To make a positive difference in the lives of our loved ones and ourselves.
To give back. To help others. To leave behind a legacy.
We do it because we love what we do. Because we feel compelled by God to live our lives fully and succeed in things that matter.
We are driven primarily by a sense that purpose and mission is important. It cannot be achieved solely through money.
The key here is to find a way to combine business with pleasure. Entrepreneurship is more than a job. It is a way of life.
It is this passion that I have for helping entrepreneurs succeed. My goal in helping entrepreneurs achieve financial freedom and make a lasting difference in the world is my goal.
I'm living proof that there is nothing better than creating value. And sharing your knowledge and expertise with the rest of the world.
It doesn't suffice to have a great product. To understand your customers and what their needs are, you need to first get to know them. What they are looking for.
If you do, you'll always know how to improve your offering. You'll provide more value.
If you can offer more value, customers will come back. If you have more customers, you can sell more products. More customers will mean more revenue. And if you generate more revenue, you will eventually become financially independent.
Money is not everything. It's the means to an end. It is not the end in and of itself.
You cannot only focus on your money if you want to have a happy life. Focusing on positive change is also important. Contributing. Be a part of a legacy. It is creating something of value. Something unique. Something that adds meaning to your life and the lives of other people.
Entrepreneurship requires risk-taking. It does not require following set rules. It means being flexible. Adapting. Adjusting. Improving.
You will succeed as long you are true and honest with yourself.
Entrepreneurship should be considered a calling. A vocation. You have the chance to contribute. To create wealth. To influence history.
All of these are key to being the best version possible of yourself.
You will not be stopped.
What keeps an entrepreneur motivated?
Freedom to pursue my goals is my biggest motivator. We live in a world with limits on how much money we can earn and save, how much we can invest, purchase, consume, own or borrow. We are not subject to these limitations. We can pursue our dreams, and make them real.
We must not allow these limitations to dictate our lives. If we do, we lose sight of the fact that we are the masters of our destiny. We are the captains for our ships. We are the architects to our lives.
My drive is to create wealth that surpasses my wildest imagination. To create businesses that surpass the limits of human potential. To create businesses that can change the way people live their lives forever.
To create more powerful companies than any government, more influential that any religion, longer-lasting than time itself.
It's why I'm here. My goal is to help entrepreneurs grow their business faster than anyone else. Because when you succeed, everyone wins.
What are 6 essential questions that entrepreneurs must ask to be motivated?
Motivation is the main ingredient of any business. Motivation is essential for any business. Without it, it's difficult to get out of bed every day. Without motivation, it'll be hard to finish your projects. You won't be able to achieve your goals if you don't have motivation. So, how do we find our motivation?
You might ask, "What motivates you?" The answer may surprise you. Perhaps you have been asking this question for years. If you don't ask yourself this question, then you are missing out on one the greatest rewards of your life: the opportunity to discover your motivation.
There is nothing more motivating that discovering why you exist. When you discover what drives you, you can finally feel fulfilled. You are more clear about your purpose and it becomes more meaningful. Why do you care? It will be much easier to stay motivated once you understand this.
Look within to find your motivation. These are your questions:
- What am I passionate about?
- What makes my heart beat quicker?
- What makes me feel alive?
- What gives me butterflies in my stomach?
- What makes you feel alive to me?
- What keeps you coming back to your projects again and again?
Once you know your answers you'll be in a position to identify your true motivations.
You can find your motivation to get through tough times. It will give strength when you need. It will make you work harder. It will motivate you to succeed.
And if your like me, then you'll never stop trying to find out what your motivations are.
Spend some time today reflecting on your motivations. You might be surprised at your discoveries.
Motivation is important for entrepreneurs.
When we feel lost or stuck, motivation is what propels us forward. It allows us to face our fears with courage and make tough decisions.
Motivation is also the driving force behind success. When we lack motivation, we become lazy, unmotivated, unproductive, and ultimately unsuccessful.
The key to unlocking your potential is to find ways to motivate yourself. You must find a way to motivate yourself throughout the day.
It is like a muscle. The more you work it, the stronger it will become. It will weaken and atrophy if you don't exercise.
Some of the most successful entrepreneurs are self-motivated. They set goals and plan the steps to reach them.
You may find yourself struggling to stay motivated at times. These three steps will keep you motivated.
Step 1) Get inspired. Find someone who inspires and motivates you. Someone who is already doing what you desire.
Step 2) Set small goals. Make sure that each goal is reachable. Instead of focusing on the final result, focus on the next steps. It's easier to achieve big goals by breaking them down into smaller tasks.
Step 3. Reward yourself. If you have achieved your goals, give yourself rewards. You don't need to get something in return; you could just be enjoying the time spent doing something.
Motivation is a choice. Choose to be happy, choose to be successful, choose to live life abundantly.
Start today if you are ready to make a change in your life. First, decide to make a change. Next, take action. Get started now on your journey to living the life you desire.
Statistics
- Our 10 years of research also shows that 75% of mentored entrepreneurs increased their revenue, and 82% of their businesses survived the first two years. (carolroth.com)
- Invest at least 30% managing those with authority over you and 15% managing your peers.” (americanexpress.com)
- “Life is 10% what happens to you and 90% how you react to it.” (oberlo.com)
- “If you look to lead, invest at least 40% of your time managing yourself – your ethics, character, principles, purpose, motivation, and conduct. (americanexpress.com)
- According to analysts, Johnson has high appeal in all four quadrants tracked at the multiplex: male, female, over-25 and under-25. (forbes.com)
External Links
businessinsider.com
- 101 Best Inspirational Quotes For Entrepreneurs
- SpaceX employees are set near impossible goals by Elon Musk
twitter.com
due.com
- How to Get Over Your Fear of Failure - Due
- 7 Daily Habits that Insanely Productive Persons Use - Due
entrepreneur.com
How To
What are five motivational factors that entrepreneurs need to be successful?
The main motivation for entrepreneurs is to achieve financial independence. Because they want control over their destiny, entrepreneurs are motivated to become financially independent. They also want to earn enough money to provide for themselves and their families.
They are also motivated by the desire to help others. Many successful business owners are not motivated only by their personal gain but also for the greater good of others.
Apart from these factors, there are many other motivations.
- Passion - Passion is the key to success. If you don't enjoy what you do, why would anyone else?
- Vision - Vision is an image of your destination. We visualize ourselves in the place we want to be when we dream. We are excited to dream because we know our dreams will come true.
- Courage: Don't fear failure. Take it on the chin. Failure is inevitable, but failure doesn't have to define you. You can achieve success by pushing yourself forward, even though it's not always possible.
- Belief: Believe in your abilities. Do not allow doubt to keep you from achieving the goals that you set. Doubt is often a result of fear. Fear keeps us stuck in our comfort zone. So break out of your comfort zone and move towards your goals.
- Persistence – Keep going, even when things seem impossible. Everyone has a failure sometimes. Keep trying, and eventually you'll reach your goal.
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