Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error.
Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. The competition is insane.
So where is the opportunity here?
It’s in combining these two marketing channels.
Let me explain:
- Videos rank incredibly well in Google (they have their own sections in search results, so you are not competing with giants)
- Not many video marketers are optimizing their videos for organic Google search, so it is actually doable.
Video opportunities we are targeting here
Videos are very search-friendly if you optimize them the right way. In this post, we’re going to look at the ways you can optimize your videos on the top networks, YouTube and Vimeo, for increased search rankings and views.
When it comes to organic search, there are two distinct opportunities we are targeting here:
- Video rich snippets (these are usually earned when you embed your Youtube code on your page)
- Video carousels (or video packs): These are separate sections within organic search results, and they are pretty easy to capture. All you need is a traditional SEO.
Here is how to best optimize your videos on YouTube and Vimeo for better search rankings and increased views.
Titles
The title is one of the primary elements of optimizing your video for search as it is equivalent to the SEO title for the video page on YouTube and Vimeo. Therefore, the standard rules apply.
Keep it under 65 – 70 characters, including the main keywords you want it to rank for, and make it appealing for visitors to encourage more views. Think of your video title just like the headline for your blog posts – eye-catching and SEO-friendly! Keyword stuffing is not advised. Using ChatGPT to brainstorm better video titles is a great idea.
If you are using videos as a way to boost your personal reputation or the reputation of your business, be sure to include your brand name.
Descriptions
The description of your video is important for a couple of reasons. For starters, the first 160 characters count as the meta description for your video page on YouTube and Vimeo. While meta descriptions don’t necessarily help with rankings, they do come up in search results in both the major search engines and the networks’ own search results.
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The descriptions also come up as a snippet when you share the video on Facebook and other social networks. This makes the description highly valuable for encouraging views.
As an added bonus, you can include links to your website in the video description. You just need to try to include your links earlier on in your description as most of the description gets cut off at a certain length on both YouTube and Vimeo, and visitors will need to click on the See More / Read More to see them if they are past that point.
Transcription
Is it important to say your primary keywords, name, and business name in a video? It just might be. YouTube automatically transcribes your videos. This means they can make search results for videos more accurate by indexing the video content itself.
On a side note, if you’re curious about any verbal ticks you might have while speaking during a video (like using a lot of um’s), they will be more noticeable in the interactive transcript.
Thumbnails
Take advantage of the ability to choose a thumbnail for both YouTube and Vimeo videos. A good thumbnail could encourage a view the same way a bad one could discourage a view, especially when your video is jumbled in with others in search results.
Embedding
If you want to increase your video views, allow your videos to be embedded. Better yet, add a Creative Commons license to them in the Advanced Settings on both YouTube and Vimeo. This will encourage more people to share them, and potentially increase the links to them as well. It is a good idea to use Youtube gallery plugins on your site to showcase your video content on your site.
Channel optimization
Many people will click on your channel to check out who is the video is coming from. So make sure it is optimized for those user journeys:
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- Complete the about section of the channel
- Add your links
- Set up the “Welcome” video
- Add a Youtube channel header image
- Set up a channel @username so that it’s is easier to type. This tool is great for coming up with memorable names.
Take advantage of Pinterest for more than just image sharing. Pin your videos in order to increase traffic and views from Pinterest to your video content. As an added bonus, Pinterest will give you a link back to both the video and your YouTube / Vimeo channel.
Videos pinned from YouTube will automatically start playing when someone clicks on your pin. Videos from Vimeo will be pinned as the thumbnail image with the ability to click through to the video.
Analytics
Want to know what is working (or not) with your YouTube and Vimeo videos? Be sure to use the video insights to find out where your video has been linked or embedded, the keywords that drove traffic to your video, and much more.
Create a sales journey from each of your videos
Once your video starts generating views and interactions, you want those viewers to go to your site and engage with your sales funnel. So keep that in mind when creating and uploading your videos to Youtube or Vimeo:
- Mention your product or service in the video content
- Use end cards with your contact details and QR codes to direct people to your site. Using IVR technology will help you funnel these calls better, that’s what we were doing.
- Include important links in the video description (and invite your viewers to check the description below the video to click the links)
Make sure to use URL parameters to segment traffic from Youtube and Vimeo. This way you can clearly see the source of each lead and personalize your follow-ups. Using CRM solutions will make segmenting your traffic easier.
Using the strategy above, we were able to create a powerful traffic generation strategy in which video was the second most effective channel for us!
Snowball effect
Videos with a lot of views tend to rank higher than others. Therefore, part of your optimization strategy should be focused on getting more views of your videos. Promote your videos just like you would your blog content. Share them on social networks, include a link to them in your email newsletter, create a blog post around them, or even create a page on your website devoted to all of your videos.
The more views you receive, the better your video will rank in search results within the video networks. As you receive more views, you will receive more shares, embeds, and links back to your video from other websites. Thus, the video’s ranking in main search engines will increase as well.
So as soon as your videos start generating clicks from Google, they will start ranking better on Youtube as well, so you will have more and more visibility for your video content.
This strategy will work even better if you collaborate with Youtube influencers to publish your videos to their channels in the form of interviews or podcasts. This way Youtube will learn to associate your name and content with popular Youtube creators, so your videos will show up in more recommended videos. Hari Ravi is a great example of implementing this strategy well.
Inexpensive Ways to Make Videos
Excited about the possibilities of creating videos, but not sure how to get started? Here are some quick ideas of ways to create a video without having to spend a lot on professional recording hardware or software.
- Host and record live videos on Youtube, Facebook, or Instagram. Gain extra views by inviting industry experts for regular panel discussions to capitalize on searches for their names.
- Record interviews on Skype or Zoom.
- Use Screenflow or Camtasia to record screencasts and tutorials.
- Use tools like VideoScribe to create animated videos.
- Ask customers to make quick testimonials at your business, at conferences, or other places you interact with them.
Ready to take your content marketing to the next level? Then video marketing combined with organic search optimization is the answer.
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Frequently Asked Questions
What are 6 essential questions that entrepreneurs must ask to be motivated?
For any business, motivation is key. You can't motivate yourself to get out of bed each and every day. Without motivation, it'll be hard to finish your projects. Without motivation, you can't even reach your goals. How can we find our motivation?
You might ask, "What motivates you?" You might be surprised at the answer. Perhaps you have been asking this question for years. This question is one of life's most rewarding rewards. It allows you to uncover your motivation.
It's the most motivating thing to discover why you are here. It's then that you will finally understand what drives and motivates you. You will find your purpose clearer and more meaningful. What are you passionate about? This will help you stay motivated.
Finding your motivation starts with looking within. Ask yourself these questions:
- What is my passion?
- What makes my heart beat more quickly?
- What is it that lights me up?
- What gives me butterflies?
- What makes me feel alive?
- What keeps you coming back to your projects again and again?
Once you have your answers, it will be possible to determine your true motivations.
You can find your motivation to get through tough times. It will provide you with strength when you are most in need. It will motivate you to work harder. It will inspire you to be successful.
You'll never stop wondering what your motivation is if you are like me.
You might be surprised at what you find. You might be pleasantly surprised at what you uncover.
What keeps an entrepreneur motivated?
Freedom to pursue my goals is my biggest motivator. The world we live in has limits on what people can save, earn, invest, buy and consume. However, these limits do not apply for us. We can pursue our dreams, and make them real.
But we cannot let ourselves become enslaved by these limitations. If we do that, we lose sight the fact that our destiny is ours. We are the captains and crew of our ships. We are the architects for our lives.
I am driven by the desire to create wealth beyond my wildest imagination. To create businesses that have a greater impact than life itself. To create businesses that can change the way people live their lives forever.
To create more powerful companies than any government, more influential that any religion, longer-lasting than time itself.
That's why I'm here. I'm working hard to help entrepreneurs grow their businesses faster than anyone else. Because everyone wins when you succeed.
Why is motivation important to an entrepreneur?
Motivation is what drives us forward when things seem difficult or hopeless. It helps us face our fears and make difficult decisions.
Motivation is also a driving force behind success. Motivation is a driving force behind success. If we lack it, we can become laziness, unmotivated and unproductive, which ultimately leads to failure.
You can unlock your potential by finding ways to motivate you. This means finding a way to stay motivated throughout the day.
Think of it as a muscle. The harder you exercise it the stronger it gets. It starts to weaken and atrophy if it isn’t exercised.
Most of the most successful entrepreneurs are selfmotivated. They set goals and plan how they will be achieved. Then, they follow through.
Sometimes, however, you might need some help to stay motivated. Here are three simple steps to help you keep going.
Step 1) Get inspired. Find someone whose example inspires you. Someone who is already achieving the things you dream of.
Step 2: Establish small goals. Be realistic about each goal. The next step is more important than the end result. By breaking big goals down into smaller ones, you'll be able to reach them faster.
Step 3: Reward yourself. If you have achieved your goals, give yourself rewards. You don't need a reward to be material. It could be as simple as taking the time to do something that you enjoy.
Remember, motivation is a choice. Choose happiness, choose success and choose to live abundantly.
Start today if you are ready to make a change in your life. The first step is to decide to change. Next, take action. Start living your dreams right now.
How can entrepreneurs motivate their employees.
Motivation can come in any form. It doesn't matter from where motivation comes, as long as it inspires people to take action. Motivation is essential for any business, no matter how it comes in the form of a carrot or stick approach.
Employees who feel motivated are more likely to do well. Give your team the tools they need to feel empowered.
They must feel valued. They should feel encouraged to grow and learn. It is a place where they can express their ideas without fear of being punished.
Employees thrive in a company culture that supports them. This is how you keep your top talent happy, productive, and loyal.
To maintain a positive culture, you must reward the people who make it happen. This means bonuses when goals are met, offering training opportunities, increasing pay raises, and providing perks such as health insurance.
It is important to communicate clearly and provide direction. Everyone should know what's expected of him and why.
You must ensure that policies and procedures are clearly written and communicated. It is important that you designate someone to ensure that your policies and procedures are being followed.
Communication is key. Keep your team up to date about what's happening within the company. Let them know what's happening and what's next.
Communication is crucial, and it is important to look after your team. They will take great care of you.
You could end up spending a lot of money if your employees don't get along well. Research shows that employees who are engaged with their work have higher productivity and profitability than those who struggle for top performers.
It's important to understand that not every employee wants to work at the same pace as others. Some prefer working alone while others love to collaborate. There are many motivational methods that can be used to motivate people. It's up you to choose the one that works best for you.
Some may be more inclined to accept recognition than others. Whatever you find works best for you, make sure it's in alignment with the company’s goals.
The leader is ultimately responsible for setting the tone. Open-minded. Listen to your team. Remember, you have to do it yourself if you want it done correctly.
What are the motivations behind entrepreneurs?
Entrepreneurs can choose from three types of motivation. Each type of motivation has its strengths and weaknesses.
The most common form of motivation is external, where an individual wants to make more money. This motivation is often triggered by financial concerns.
External motivation is driven mostly by personal interest, ambition and desire. This type of motivation is very goal-oriented.
Inner motivation is much more rare. People who have internal motivation don't seek wealth. Instead they pursue other goals such self-development, fulfillment, and service.
People with internal motivation often call themselves "passionate" because it is easy to find satisfaction in their work.
Finally, intrinsic motivation can be described as the least common form of motivation. Individuals who find enjoyment and satisfaction in working towards a specific goal are called intrinsic motivation.
Motivation from within is stronger than external motivation.
Intrinsic motivation comes from within. It is based upon the belief that certain talents and abilities are inherent in people. These talents and abilities allow them to accomplish things that no one else could possibly do.
We feel fulfilled and happy when we recognize our talents and abilities. We feel like we're doing important work.
In simple words, intrinsic motivation makes us feel happy. This happiness is based on the knowledge that we are capable of achieving anything we set our minds to.
This feeling of accomplishment keeps us going, even when it is difficult.
It's a fact that if you don’t love what you’re doing, then it's not worth doing.
Click here to read more about entrepreneur motivation.
What are the five essential factors of motivation for entrepreneurs?
Motivation is the key to success. It is the key to success. Without it, we wouldn't even be here.
Motivational psychology studies the behavior of people when they are motivated. When we are motivated, we can achieve amazing feats. It's clear, however, that motivation has limits.
The five most important motivational factors are:
- Autonomy – The freedom of choice
- Mastery – The ability to master your skills
- Purpose - The sense of purpose
- The feeling of belonging - relatedness
- Reciprocity - the desire to give back
These motivators might seem to be applicable to your business. However, each one offers a slightly different perspective of why people act the way they do.
An individual might want autonomy because he is able to make his own decisions. He might seek mastery to be more proficient at his job.
So on. These are just a few possible motivations. There are many more. However, which ones might be most applicable to your particular situation. You decide.
In order to find out, I'd recommend writing down three words that describe your ideal work environment. Next, use those words to describe your current working conditions.
If you're having difficulty coming up with ideas then ask yourself, "Why do I do this?" The answer will help you identify your goals.
Once you understand what you want, then you can figure out where your current position is. And that knowledge can help you determine whether or not you should make changes.
If you don't want to change anything, then it's time to evaluate your options.
But if you want to make improvements, then you'll need to start thinking about ways to motivate yourself.
Which one of the above motivators will prove most effective? It's hard to say. Instead of focusing on one factor, try focusing on all five.
This will allow you to achieve your ultimate goal, becoming a successful entrepreneur.
Statistics
- According to analysts, Johnson has high appeal in all four quadrants tracked at the multiplex: male, female, over-25 and under-25. (forbes.com)
- "If you improve by just 1% every single day, in several months, you will have improved by 100%. (carolroth.com)
- "Most of the time when people ask me about motivation, 80 percent of the time, I attribute it to gratitude. (entrepreneur.com)
- Our 10 years of research also shows that 75% of mentored entrepreneurs increased their revenue, and 82% of their businesses survived the first two years. (carolroth.com)
- I shifted my motivational point from something huge (and undefined) to improve by just 1% each day. (carolroth.com)
External Links
[TAG23]
[TAG26]
[TAG28]
[TAG30]
- 101 Best Inspirational Quotes For Entrepreneurs
- SpaceX employees are set near impossible goals by Elon Musk
How To
These are 10 ways you can motivate your employees
Motivating your employees is one of the most difficult things you'll ever do. It takes patience, perseverance and sacrifice. You need to be able to motivate people and inspire them to work hard.
If you don't know what motivates someone, you won't be able to get him/her motivated. You can't help but wonder why your employee wants to make a change. This article will demonstrate how to motivate your employee by using different methods.
1. Make Your Employees Feel Important -Letting them know that they are important is one of your best motivators. This feeling will make them feel valued and special. They should believe that they are doing an excellent job and that their efforts are valued.
2. Give them recognition - People appreciate being acknowledged. The more recognition they receive, the happier they will be. So, if you want to motivate your employees, ensure you recognize them from time to time.
3. Respect Others - It is an essential component of any relationship. Respecting another person is essential to motivating them. Respecting others is a way to show that you value them.
4. Open Communication with Your Employees - Openness is a great way for people to feel motivated. Share information with your employees and you encourage them to be open. And when they learn new things, they feel happy and proud.
5. Reward people for doing good work. This encourages them and motivates them to continue working hard. But, before rewarding them, you should check whether they did a good job.
6. You should set clear goals. This will motivate your employees and give them something to work towards. Setting goals gives employees motivation and helps them become better workers.
7. Tell Them What's Going On -You may think telling your employees about the company's plans would waste their precious time. However, it's a very effective method to motivate them. Informing them about company plans helps them decide what to focus on.
8. Give feedback - Feedback is an excellent way to improve employee morale. Even though giving feedback takes some time, it's worth it.
9. It's important to let your employees know who their bosses is. This will help motivate them. You will make sure they are well-informed and know where they can go to get help.
10. Ask For Help - Finally, asking for help is yet another way to motivate your employees. If you ask your employees for help, they will know that they can depend on you. They will feel that you care about them and that they can trust you.
