Recognizing the immense value this group brings to my business, I’m eager to contribute by sharing my unique “Holy Grail Copy” methodology. This approach, though unconventional, has been pivotal in building multi-million-dollar businesses for both myself and my clients.
To pique your interest, someone once said about my frameworks:
“Your strategies are like Hansel and Gretel’s breadcrumb trail leading to the Witch’s House. But in this case, you’re the witch, and what you conjure is pure magic.”
Let’s dive in.
A few years back, I sold one of my companies internally. This move allowed me to amalgamate my diverse passions into a singular, powerful persuasion strategy. When I unveiled it last year, we observed:
- $383 per email subscriber.
- $209 per FB Group Member.
- $1.83 EPC, while the industry average was $0.53.
These figures are far from ordinary. And here’s the secret behind them:
Introducing Holy Grail Copywriting (HGC):
HGC’s core principle is “Start at the Finish Line.” In perception management, you can strategically position yourself within your prospect’s hierarchy of needs. By aligning your product with their most pressing desires, selling becomes effortless.
The 5-Step HGC Process:
1. Identify Your Prospect’s Most Pressing Pain:
While basic marketing emphasizes targeting pain points, it’s crucial to differentiate between passive pain (complaining without action) and active pain (which drives action). The key is to focus on the latter.
Differentiate Between “Moaning” and “Moving” Pain: Understand the spectrum of pain. A stubbed toe is Moaning Pain, a mere inconvenience. In contrast, the urgency of a severed thumb is Moving Pain, demanding immediate action.
Apply the DUG Checklist: Grasp the essence of the DUG checklist, a tool to categorize pain into:
- Desperation: A situation so dire that immediate action is the only option. Example: Think of a business owner teetering on bankruptcy’s edge.
- Urgency: An imminent threat that demands swift action to prevent dire consequences. Example: Picture a smoker discovering early signs of lung cancer.
- Gravity: Deeply held values or priorities that might override other considerations. Example: Visualize a parent prioritizing their child’s needs over lucrative opportunities
2. Tailor Your Product to Alleviate That Pain:
Understand what relief from this pain looks like for your prospect. Then, either create a product or reposition your existing one to offer that relief.
- Craft or Reposition Your Product: Determine the ideal solution for the identified Moving Pain and ensure your product aligns with that vision.
- Introduce Novelty: Unexpected solutions to pressing problems are often the most enticing. Always introduce an element of novelty to stand out.
3. Infuse Your Product with Unique, Attractive Qualities:
Creating allure in a product is an art. At its core, allure is about evoking emotion, creating a connection, and making a product more than just a tangible item—it becomes an experience. One of the most potent tools to achieve this is storytelling. Stories have the power to breathe life into otherwise mundane products.
- Identify Popular Cultural References: Draw inspiration from powerful symbols like the Infinity Gauntlet.
- Integrate Psychological Triggers: Weave in elements of storytelling, unique mechanisms, and shared values.
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Discover The Foolproof Copywriting Formulas For Crafting Winning Sales Messaging From Scratch Every Time…Even If You Suck At Writing!
4. Use a Religion-Inspired Persuasion Sequence:
Religions have, for millennia, captivated the human spirit. It has an astonishing 83% penetration rate. They’ve done this through powerful narratives that touch upon the very essence of human existence, desires, fears, and aspirations. At the heart of many religious texts is a sequence that resonates deeply with believers: Sin, Salvation, Heaven, and Hell.
- Sin (The Problem): This represents the pain or problem your prospect faces.
- Salvation (The Solution): Here, you introduce your product as the answer.
- Heaven (The Benefits): This is the promised land, the utopia that awaits.
- Hell (The Consequences of Inaction): The bleak future that awaits if the problem remains unresolved.
5. Promote Your Product Using Diverse Marketing Angles:
With AI now optimizing ad performance, the key is to provide it with diverse data. I use the TADA Template, which helps generate multiple ad angles based on dominant human emotions. This approach allows for rapid testing across various channels.
In summary, Holy Grail Copywriting is about creating a magical “escape from moving pain” novel product, pitching it via religious persuasion sequence and shouting it loud via an infinite angle approach on paid and social media.
So there you go. Hope it helps you make a mint!
I hope this enriched perspective proves invaluable to you. If you want to find out how Holy Grail can best be deployed in your business, please email my assistant with the subject line “HOLY GRAIL!” here: [email protected]
[TAG6]The post Holy Grail Copywriting: The 5-Step Mental Model Behind Blockbuster Marketing Campaigns appeared first on DigitalMarketer.
Frequently Asked Questions
How to Motivate yourself as an Entrepreneur
The best way to motivate yourself is to find someone else who is motivated to do what you are trying to do. Ask someone who has worked hard towards achieving his goals to tell you how he did it.
Listen, ask for advice and, most importantly, follow through. Look up successful people to emulate.
Do what it takes to be that person. Learn from them. Take their notes. Follow their example.
Keep moving forward. Keep moving. Never stop learning. Never give up.
Never listen to anyone telling you that you're not capable. Do not let anyone tell your that you aren't capable of following a specific path.
You may fail, but that doesn't mean you've failed. Failure is an opportunity for growth. To learn more. To push harder.
Failure is only another step on your journey to success.
Let's get started! Start today to move closer towards your dreams.
Why wait?
These are the 6 most important questions to ask entrepreneurs.
Motivation is the foundation of any business. Without motivation, you will not get out the door each day. Without motivation, it'll be hard to finish your projects. Motivation is essential for reaching your goals. So, how do we find our motivation?
You may ask yourself, "What motivates me?" The answer may surprise you. You might have been asking the same question for many years. You are missing one of the greatest rewards of life--the chance to discover your motivation.
There is nothing more motivating that discovering why you exist. This is when you realize what drives your actions. You will find your purpose clearer and more meaningful. Why are you caring? When you figure that out, you'll find it much easier to stay motivated.
Look within to find your motivation. These are some questions to ask yourself:
- What is my passion?
- What makes my heart beat faster?
- What lights me up inside?
- What gives me butterflies?
- What makes me feel alive and connected?
- What makes you come back to your project again and again?
Once you know your answers, you'll be able to identify your true motivations.
Your motivation will help you get through those tough times. It will provide you with strength when you are most in need. It will motivate you to work harder. It will inspire you to be successful.
And if your like me, then you'll never stop trying to find out what your motivations are.
You might be surprised at what you find. You just might be surprised at what you find.
What is your best motivation in life?
Do you want to know my top motivations? Let me tell, you. My best motivation in life is to help people feel better about themselves. They will be amazed at how amazing they truly are. They are worthy and deserving of love.
They do deserve happiness.
I'm here reminding people that being happy about yourself is the most important thing. Nothing. I will do what it takes to make our world better.
Feeling good about yourself makes us more open-minded, compassionate and kind to others. You stop judging people based only on their superficiality. Instead of judging them, you start to see the person within. This is really cool.
The most powerful way to motivate someone is to show them that they already have everything they need within themselves.
It may be something they didn't realize, but it's why they've been struggling for so long with something. They knew deep down that they could heal themselves.
They needed the right environment. The right support system. And the right mindset. This was something they somehow lost sight.
It is not their fault they lost sight of it. Because they were too busy trying to figure out where the problem came from. They tried to fix it as fast as possible, not realizing they had all the tools necessary to do so.
But they forgot that the true reason they couldn't solve the problem was because they didn’t know what the answer was.
So I am here to remind you that you have the ability to create an entirely new reality. To tap into your inner genius, all you need is to learn.
Everything will come together once you do this. You'll be amazed by how easy it is to manifest your dreams.
You see, I believe that every single human being has access to their own unique superpower.
Only we have to know how to use it.
What are the benefits to being entrepreneurial?
There are many benefits to being an entrepreneur. First, you are more self-reliant. You stop relying solely on other people.
You are free to pursue your goals and become independent. You can also build relationships with other entrepreneurs, as you share the same challenges and interests.
You gain confidence. Entrepreneurs learn constantly. This gives you the ability adapt quickly and to be flexible. By thinking outside the box, you will not be trapped in a rut.
All entrepreneurs are free to start their own businesses. We no longer have to follow the rules and regulations set out by society. We have the freedom to decide what and how to live our lives.
You have the option to choose to go against the flow or follow the crowd. We have the option to choose success or failure. We can choose to fail or win.
It is thrilling to be free. You also have to take responsibility. This is because you are accountable for everything happening within your company once you have taken on this role.
You must be able to take risks if you want success. Don't be afraid trying new things. Your goal will be achieved if you are open to learning from your mistakes.
When you start your journey, remember these important lessons.
Remember:
- Entrepreneurship is a lifestyle choice.
- You are the boss when you own your business.
- Be wary of following trends.
- Success doesn't come in money; it comes in freedom.
- Your personal and professional lives must be balanced.
- Set clear expectations.
- Be honest with your team.
- Remember, if you want something to happen, you've got to do something about it.
What are the types of entrepreneur motivations?
There are three major types of motivation that entrepreneurs can use. Each type has its unique set of strengths as well as weaknesses.
External motivation is the most common. It's where someone wants to make more money. This motivation usually stems from financial concerns.
External motivation is driven by personal interest, ambition, and desire. People with this type of motivation tend to be very goal oriented.
Internal motivation is far more rare. Individuals with internal motivation do not necessarily seek out wealth; instead, they pursue other goals such as self-development, fulfillment, or service to others.
People with internal motivation are frequently called "passionate" since they find satisfaction from their work.
Finally, intrinsic motivation is the least common kind of motivation. Intrinsic motivation refers only to people who are motivated by the satisfaction and enjoyment that comes from working towards a particular goal.
Motivation from within is stronger than external motivation.
Intrinsic motivation comes from within. It's based on the belief in certain talents and abilities. These abilities and talents allow them to achieve things that no one else could.
When we realize our talents and abilities, we feel satisfied and fulfilled. We feel like we're doing important work.
In other words, intrinsic motivation is what makes us happy. This happiness is based on the knowledge that we are capable of achieving anything we set our minds to.
This sense of accomplishment is what keeps us going when things get tough.
You might even find it boring if you don’t enjoy what your doing.
Click here to read more about entrepreneur motivation.
What are the motivations of an entrepreneur
Entrepreneurs' three most important motivations are freedom, money, and knowledge.
- Freedom means the freedom to do anything you want at any time. This is why we are entrepreneurs even if our current job or situation restricts us.
- Also, money is very important. Without it we would not consider starting a company. You can live without food, water and shelter but you cannot survive without money.
- However, knowledge is the third motivation. Entrepreneurship demands that we constantly learn. This is why we read books, attend seminars, take online courses and learn how to create products.
This is what drives us towards our goals and success. It gives us meaning and purpose.
These three factors are what made us entrepreneurs. They are our main driving force that keeps us going day in and day out.
If these three things are missing, we might pack up and go home. If we don't have these three things, we won't ever be truly happy.
Statistics
- “If you look to lead, invest at least 40% of your time managing yourself – your ethics, character, principles, purpose, motivation, and conduct. (americanexpress.com)
- I shifted my motivational point from something huge (and undefined) to improve by just 1% each day. (carolroth.com)
- That means for $150,000, you could have bought 10 percent of Airbnb." (entrepreneur.com)
- According to analysts, Johnson has high appeal in all four quadrants tracked at the multiplex: male, female, over-25 and under-25. (forbes.com)
- “Life is 10% what happens to you and 90% how you react to it.” (oberlo.com)
External Links
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[TAG18]
- This inspiring quote Jeff Bezos keeps in his fridge
- Billionaire Richard Branson: These are my top 10 tips for success
[TAG21]
[TAG24]
- 101 Best Inspirational Quotes For Entrepreneurs
- SpaceX employees: Elon Musk has almost impossible goals
How To
What are three things that keep entrepreneurs motivated and successful?
Entrepreneurs should be motivated. Without motivation, there is no drive nor determination to succeed. But what motivates?
Three main reasons we stay motivated are:
- We love our business
- Our vision/mission transcends ourselves
- We have a passion for helping others
You can stay motivated by finding ways to tap into those motivations. It is easy to feel pride and satisfaction in our work if we love it. We are more satisfied when we have a vision and feel like we are making a real difference in the lives of others. If we have a deep desire to help others we feel fulfilled as we give back to the society.
According to Dr. John Cacioppo Ph.D., Emeritus Professor at the University of Chicago's study, it is the best way to motivate oneself to think about the things you care about. His book, "Loneliness," states that "the best source for motivation is caring about someone." This will make us more engaged and motivated. This makes sense because if we care about something, then we will be more passionate to do it.
