How to Use Social Media to Find and Hire the Right Talent

Building a powerful and talented team is the most essential step to creating a successful business.

Hiring the right people is the most important part of that process.

But there’s one huge dilemma in finding the right new employees: All the great ones are already hired, and more often than not valued in their companies, simply because they are awesome.

How to find them and lure them to join your brand?

If there’s one thing I’ve noticed about a successful hiring strategy, it’s that they tend to be super organized. Disciplined too.

Here are a few new tactics and trends to help you attract the right talent:

Using Social to Proactively Recruit

However, something else has been happening for ages too. Over a period of decades, headhunters have carefully nurtured their networks and positioned themselves to proactively approach candidates when the mandate is right.

This allowed them to reach out to a hand-picked shortlist of candidates – and so put forward for consideration candidates that companies missed when relying on recruitment advertising alone.

One of the less talked-about aspects of social recruiting is the degree to which social media and social networking sites have made it possible for ANY recruiter to now source candidates this way. So in this article, I want to share with you 3 things you ought to investigate if you have any aspirations of attracting the right people to your company:

• Using Twitter lists to create targeted candidate pools
• Making use of LinkedIn contacts as your comprehensive recruiting database

Using Twitter Lists To Create Targeted Candidate Pools

Twitter lists have always been a powerful way of organizing the people you want to engage with. But for the purposes of recruiting, they’ve always been limited by the restriction of only being allowed 20 lists and a maximum of 500 Twitter accounts on each list.

The good news is, Twitter increased these limits, enabling you to create 1,000 lists and add up to 5,000 Twitter accounts to each list. That’s a massive change – and one that empowers you to really use Twitter as a proactive recruiting tool.

In all likelihood, there are specific companies that your company would ideally like to poach staff from. Imagine now that you can create lists of potential candidates for each and every specific skill/location/ company combination you might want to target in the future. By using a tool that searches Twitter users’ bios, you can quickly find and add candidates to relevant candidate lists.

There are many out there, Followerwonk is one that I’ve been having a lot of joy using. By searching to find who’s been tweeting niche content in your sector, you’ll be able to add many more who don’t have this information in their bios but who you then come to learn about (and can populate the missing data by researching elsewhere). 

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You could also have lists of people who have expressed an interest in working at your company with particular skills/locations/company profiles.

Twitter lists also allow you to better target your daily engagements. You can create lists for niche experts that you really need in your team, and engage with them daily.

Just like with general branding, employer branding can take a lot of touchpoints before your dream candidate remembers your brand and starts considering it as a possible future workplace. You can also slowly but surely make them aware of your company culture and milestones.

You can also share your Twitter list with your current employees and let them interact with those experts as well. Not only will it help them to better understand your niche, but it will also demonstrate to your dream candidates that your whole company works as a team.

There are quite a few business phone apps and productivity apps that make this type of cross-team collaboration possible.

In your day-to-day Twitter activities, you now have a means of filtering who you’re engaging with and prioritizing those you can see your business is most likely to be targeting in the coming months. But now imagine that each time you start a new assignment, you can dig into your Twitter lists to identify candidates you’d like to approach.

Some you may see also appear on your lists of people who want to work at your company. Bingo! Others you can approach knowing already that they’re in your prime target market.

With 1,000 lists to play with, the possibilities here are huge. So if you’ve made Twitter part of your social recruiting activities, start getting organized with Twitter lists and position yourself to be ready to pounce as new requirements land on your desk.

Making Use of LinkedIn Contacts As Your Comprehensive Recruiting Database

Have you ever wished that you’d been organized enough that every candidate and client you’ve ever come into email contact with you’d added as a LinkedIn connection? Just think how powerful a database of headhunting contacts (and client prospects) that would be! Well with the new LinkedIn Contacts, this dream is in part fulfilled.

Alongside your existing LinkedIn connections, you can now import anyone whose email address you have. They’ll then appear as searchable contacts on LinkedIn, with their name and current occupational details populated from their LinkedIn profile.

This is immensely powerful (and free!). Whereas your candidate database and Outlook address book are full of out-of-date candidate information, by importing those contacts into LinkedIn Contacts you now have a database – searchable by Company, Job Title, and Location – which references their very latest details. If their LinkedIn profiles are up to date, so too is your candidate database. It’s therefore more comprehensive than anything you could maintain in-house.

From within LinkedIn Contacts, you can track your activity with those candidates (or clients), plus set yourself reminders for when you should next contact them. So it’s also great as a candidate relationship management tool. The potential is immense for any recruiter wanting to more proactively source candidates in the future.

Another tool that consolidates several social media networks to help you participate in relevant discussions and find the right people is called Ddevi which is a browser extension that scans your Linkedin feed, Facebook Groups, Reddit, and Twitter discussions for your keywords to generate one consolidated feed for you to engage with.

You can then use the built-in AI writer to post replies to relevant discussions. This is a great way to build stronger relationships with niche experts who you hope will join your team.

Concluding Remarks

A lot of the current media focus has understandably been on the visible side of what can be achieved with social media. How to engage, how to interact, whose messages are being best received, and so on. Hopefully, with this article, I’ve awoken you to the fact that there’s a whole other side to social networking.

A side that – through preparation and organization now – can position you to proactively source candidates in the coming months. Good luck!

The post How to Use Social Media to Find and Hire the Right Talent appeared first on DigitalMarketer.

Frequently Asked Questions

What are the three motivations for an entrepreneur?

Entrepreneurs' three most important motivations are freedom, money, and knowledge.

1. Freedom means having the ability to do whatever you want whenever you want. This is why we are entrepreneurs even if our current job or situation restricts us.
2. It is important to have money. Without it, we wouldn't even think about starting a business. You can live without food, water and shelter but you cannot survive without money.
3. The third motivator is knowledge. Entrepreneurship requires that we continue to learn. That is why we frequently find ourselves reading books and attending seminars.

This is what makes us succeed and helps us achieve our goals. It gives us purpose and meaning.

These three aspects are the reason we started our ventures. These three things are what keep us going each day.

If we don't have these three things, we may pack up our bags and head home. If we don't have these three things, we won't ever be truly happy.

Which 6 questions are most motivating for entrepreneurs?

For any business, motivation is key. You won't get out of bed each morning if you don't have motivation. Without motivation, it'll be hard to finish your projects. You can't reach your goals without motivation. How do we find our inspiration?

Perhaps you are asking yourself "What motivates?" The answer may surprise you. You might have been asking the same question for many years. If you don't ask yourself this question, then you are missing out on one the greatest rewards of your life: the opportunity to discover your motivation.

Nothing is more motivating than knowing why you exist. When you discover what drives you, you can finally feel fulfilled. Your purpose becomes clearer. What is your purpose? Once you know why you care, it will make it easier to stay motivated.

Look within to find your motivation. These questions will help you find your motivation.

1. What are you passionate about?
2. What makes my heart beat more quickly?
3. What's the thing that makes me happy?
4. What gives you butterflies in your stomach?
5. What makes you feel alive?
6. What makes you come back to your project again and again?

Once you have your answers, it will be possible to determine your true motivations.

Your motivation can help you get through tough times. It will provide you with strength when you are most in need. It will inspire you to work harder. It will motivate you to succeed.

And if your like me, then you'll never stop trying to find out what your motivations are.

Take some time to reflect on what motivates you. You may be surprised at the results.

What makes a successful entrepreneur?

There are two types if entrepreneurs: those who make money or those who work part-time.

They approach their business differently. That is what makes them different. The difference between them is how they approach their business. Those who make more money are focused on making more money, while those who make more time are more focused on making more.

Money is driven by financial freedom. Their goal is to be rich and remain rich.

They are driven by fear and greed. They care little about the long term because they know that they will be set for life once they reach their goals.

This type of person is often referred to as a hustler. They are focused on the bottom line and seek ways to increase revenue, without regard for quality.

Some people have the ability to make it work. These entrepreneurs are driven and passionate. They are driven by passion to create something lasting and meaningful.

Their motivation is altruistic. They want to do great works. They want to create products and services that are meaningful.

These people are often called dreamers. They are motivated by vision and inspiration. They know that hard work, perseverance, dedication and determination are key to success.

They are creative, which is the most important attribute of these entrepreneurs. They are constantly seeking out opportunities that haven't been done before.

They thrive on the unknown. They are open to spending hours researching new topics. They enjoy learning new things and are open-minded to exploring new ideas.

They can also adapt easily to change. They don't mind getting dirty or doing whatever it takes to win. They will not tolerate mediocrity.

Which type of entrepreneur is it? Do you have a burning desire to make money or a burning desire for meaning?

Congratulations to those who answered yes to both of these questions! You are an entrepreneur who is successful.

I've had the pleasure of meeting many successful entrepreneurs over my career and one thing struck me was their passion.

Entrepreneurs are not defined solely by their monetary wealth. They are defined by the impact they make.

Steve Jobs was a great example of philanthropic work, even though he wasn’t wealthy. He didn’t even own his first home until he was in the mid-40s.

His ability create products that changed the course of history was his greatest source of wealth. And this is what defines him.

Your job is not to make wealth. It isn't to build empires, or amass political power.

Your job is to establish relationships with customers, partners, and other people. To build trust. To support others.

To have a positive impact. It's your legacy. This is your legacy, not your bank accounts.

Let's talk if you're interested in creating a lasting legacy.

Here at Social Media University, we'll show you how to earn passive income online. How to market your business and make it grow automatically.

How can you motivate yourself to be an entrepreneur?

It is important to find someone who motivates you to do the things that you want to do. Find someone who is working hard towards his goals and ask him how he did it.

Ask for advice, listen, learn and most importantly follow it. Look up successful people to emulate.

You can do whatever it takes to be that person. Learn from them. Take their lead. Follow their example.

Keep moving forward. Keep moving. Never stop learning. Never give up.

Don't let anyone tell your that you aren’t capable. Don't let anyone tell you that there isn't a path for you to follow.

You might fail but that doesn’t mean you’re a failure. Failure is an opportunity to grow stronger. To find out more. To push harder.

Failure is just one step on the path to success.

You can start now. Do something today that will help you get closer to your dream.

What are you waiting to do?

What's your greatest motivation in life?

So you're curious about my best motivation in life? Let me tell it. I find the greatest motivation in life to make people feel good about themselves. They will be amazed at how amazing they truly are. They are worthy of love because they are.

They do deserve happiness.

It is important to feel great about yourself. Nothing. I will do what it takes to make our world better.

Because when we feel good about ourselves, we become more open minded and compassionate towards those around us. It's a great thing to stop judging others based on superficiality. Instead, we start to see the person inside.

Showing someone that you already have everything you need is the best way for them to be motivated.

They might not have realized it yet but they know that this is why their struggle with something has been so prolonged. They knew deep within that they were able to heal.

They only needed the right environment and support system. But somehow they lost sight of that.

It is not their fault they lost sight of it. Because they were too focused on figuring out the source of the problem. They were too busy trying to fix the problem, when they realized that they had all of the tools needed to solve it.

They forgot to realize that they didn't know the solution.

You have the power to create a new reality. You only need to learn how to tap into your inner genius.

All will be well once you do that. You will be amazed at the ease it takes to fulfill your dreams.

I believe every human being is endowed with their own superpower.

We only need to learn how it works.

How can entrepreneurs motivate their employees.

Motivation can come in any form. It doesn't matter from where motivation comes, as long as it inspires people to take action. Motivation is important for every business, regardless of whether it's a stick or carrot approach.

A motivated employee is more likely to be productive and happy. For a team that performs well, provide them with the tools they need to feel empowered.

They must feel valued. They should feel encouraged to grow and learn. They can share their ideas freely without fear of being punished.

It is important to create a culture within your company that encourages employees to flourish and be successful. It's how to keep your best employees happy, loyal, and productive.

To maintain the culture, you need to reward those behaviors that help you succeed. This means bonuses when goals are met, offering training opportunities, increasing pay raises, and providing perks such as health insurance.

Clear communication and direction are also essential. Everyone should know what's expected of him and why.

Your policies and procedures should be written down and communicated. Assure that there is someone who can ensure they are adhered to.

Communicate often, and that's the most important thing. Keep your team updated about what's happening in the organization. Let your team know what's new and what's up.

Communication is essential, and taking care of your team will ensure that you remain ahead of the rest. They will take care of your needs.

If you don't build a strong relationship with your employees, it could be costly. Studies have shown that companies with high employee engagement score higher in productivity and profitability than those struggling to retain their top performers.

It's important for employees to recognize that not everyone wants to work at a similar pace. Some prefer working alone while others love to collaborate. There are different ways to motivate each individual, and it's up to you to find yours.

Some people may be more responsive to rewards than others, and some might prefer recognition. Whatever you find works best for you, make sure it's in alignment with the company’s goals.

As the leader, you are responsible for setting the tone. Open-mindedness is key. Listen to the team. Keep in mind that if something is to be done right, it has to be done yourself.

Statistics

• “Life is 10% what happens to you and 90% how you react to it.” (oberlo.com)
• “If you look to lead, invest at least 40% of your time managing yourself – your ethics, character, principles, purpose, motivation, and conduct. (americanexpress.com)
• I shifted my motivational point from something huge (and undefined) to improve by just 1% each day. (carolroth.com)
• "If you improve by just 1% every single day, in several months, you will have improved by 100%. (carolroth.com)
• That means for $150,000, you could have bought 10 percent of Airbnb." (entrepreneur.com)

External Links

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• 101 Best Inspirational Quotes For Entrepreneurs


• SpaceX employees are set near impossible goals by Elon Musk

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• The Failure Rate of Small Businesses

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[TAG31]

• Twitter


• Melanie Curtin (@MelanieBCurtin), / Twitter

How To

What are five motivating factors for entrepreneurs?

Entrepreneurs are driven by financial independence. This is because they want to have control over their destiny. They want to be able to provide for their family and themselves.

They are motivated by the desire and need to help others. Many successful business owners are not motivated only by their personal gain but also for the greater good of others.

There are many other motivators, in addition to the above.

1. Passion - You have to love what you do. If you don’t enjoy what your do, who would?
2. Vision – A vision is a picture of where you want to go. When we dream, we imagine ourselves there. Dreaming can make us feel fulfilled because we know that our dreams are possible.
3. Courage – Don’t be afraid of failure. Face it head-on. Failing is inevitable but it doesn't have the power to define you. You can achieve success by pushing yourself forward, even though it's not always possible.
4. Believe in yourself. Do not let doubt keep you from reaching your goals. Doubt can often be caused by fear. Fear keeps us stuck in our comfort zone. You can get out of your comfort area and start moving towards your goals.
5. Persistence - Keep going even though the odds seem stacked against you. Everybody makes mistakes. Keep trying, and eventually you'll reach your goal.