If you’re a store or website owner, one of your biggest goals is likely to increase customer conversions. After all, successful conversion rate optimization can make a world of difference when it comes to growing your business.
What if we say you can take your struggling to store to a successful one by just making some small tweaks?
Yes. There are plenty of proven tactics that can help you increase conversion rate of your store while also boosting profits. And no, you don’t need much technical experience for that.
In this comprehensive guide, we will outline everything from understanding Conversion Rate Optimization (CRO) to implementing easy-to-understand strategies that will take your store’s results up another level.
Ready? Let’s dive in!
What Is Conversion Rate?
Simply put, the conversion rate is the percentage of visitors to your website or store who take a desired action. It can be anything from signing up for a newsletter, making a purchase, sharing content, or downloading an app.
Most often, though, it’s used to measure how many people are actually buying something on your site.
Conversion rate is a good way to measure the success of your store. The higher the rate, the better it is for you in terms of sales and customer acquisition.
What Is A Good Conversion Rate?
The answer to this question depends on the industry you’re in, as well as factors such as:
- Traffic source
- Your Goals
- Audience profile
- Your Offer
- and a couple of other things
Generally speaking, though, a good conversion rate is anything above 2%.
However, remember that improving your conversion rate is always an ongoing process. If you have a decent conversion rate today, there might be room for improvement tomorrow. That’s why you should continuously track and analyze your data to fine-tune performance.
What Is Conversion Rate Optimization (CRO)?
Conversion rate optimization (also often called CRO Optimization) is the process of improving the performance of a website or store through measures that increase conversions.
In other words, it’s about identifying which elements on your site work best and which need to be improved. CRO can involve testing different design elements, making changes to the user experience, or even running campaigns with special offers and discounts.
The primary goal of CRO is to increase your store’s overall performance by improving customer satisfaction, increasing sales, and driving more traffic to the site. Doing so can make more money and improve your bottom line.
But how do you calculate the conversion rate?
How To Calculate Conversion Rate?
Calculating your conversion rate is fairly simple. All you have to do is take the total number of visitors to your website or store, divide it by the total number of conversions, and multiply by 100. The resulting figure will give you an idea of how effectively your store converts visitors into customers.
For example, if you had 1000 visitors to your site and 24 converted, your conversion rate would be 2.4%.
But remember that you need to define a conversion first. This could be a purchase, sign-up, or download — all of which can be tracked inside your Google Analytics dashboard.
Also, remember to associate your goal with the relevant page. For example, if your goal is to get newsletter sign-ups and the form is on the contact page or a product page, you will only count the website visitors on that specific page, not the home page or others.
That’s how you accurately calculate the conversion rate.
But why do businesses get crazy about conversion optimization? Why are conversion rates important?
What Are The Benefits Of Conversion Rate Optimization?
CRO optimization allows you to maximize the potential of every visitor who comes to your store. This means more sales, leads, and customers – all without spending a dime on advertising.
Besides the numbers, the conversion rate optimization process also helps you understand customers’ psychology. You get to know what motivates people on your site and which channels are the most effective at driving high-quality traffic.
This information can be invaluable when crafting your brand’s digital marketing strategy.
In addition, CRO also helps you identify opportunities to improve user experience, making visitors more likely to trust your brand and add to your website’s conversion rate.
Finally, conversion optimization allows you to maximize your profits, reduce costs, and increase customer satisfaction –what every brand desires!
Now that you understand what is conversion rate and how to calculate it, let’s walk you through the core elements of an effective CRO process.
The Science Of Ecommerce Conversion Optimization: 6 Critical Elements
The six elements of a successful CRO process can be grouped into two categories:
Here’s how each one of them affects your site’s conversion rate:
Website Speed
Let’s admit it. Slow websites are annoying. This is true to the point that website visitors almost immediately bounce off a page if it takes more than 3 seconds to load.
This not only impacts your conversion rate but also hurts your website’s SEO.
So, make sure your website loads in under 3 seconds, or be prepared to lose more and more prospects.
Design
Looks matter. A Lot!
If you have a professionally designed, eye-pleasing website and landing page, users will automatically feel welcomed and comfortable to navigate.
So, naturally, a good design will drive actions and add to the conversion rate.
Copywriting
The next thing site visitors notice on your product pages or landing pages are the “words.”
Users are more likely to spend time or take a desired action on your website if the copy speaks to their needs and desires.
So, hire an experienced and highly-skilled copywriter who knows how to research your target audience and write compelling copy.
Website Structure
This should be easy to understand.
When shopping online, people don’t stay on a single web page. They often like to check out different items and browse product pages.
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This is where a decent website structure can aid in conversion.
If your website is easy-to-navigate, users are likely to stay on your website and move closer to a conversion.
On the other hand, if the structure is complex, they will most likely bounce off.
CTAs
Next up are your call-to-action buttons. Although they’re part of the website copy, they play a different role. While website copy influences decision-making, CTAs are often the key drivers behind conversion.
Words and phrases like “Order Now For Free Shipping,” “Access Now,” or “Contact Today For A Free Quote” have the power to influence people’s decisions and drive actions.
So, choose your CTAs wisely.
Forms
Finally, your website forms and their optimization are critical to the conversion rate.
If your web form is long (with unnecessary fields) or too complicated (requiring extra steps), it will negatively impact the conversion rate.
The idea is to keep them short, sweet, and simple.
These are some of the core elements of a successful CRO strategy that can help brands get more out of their digital marketing efforts.
Now that you know what makes a successful conversion funnel, here are a few tips to increase the conversion rate of your ecommerce site or store.
Conversion Rate Optimization Tips & Tricks
Tip 1 – Do Some Split testing or A/B testing
Split testing or A/B testing is often used to optimize the website and make it more conversion friendly.
It basically involves creating two versions of a web page with slight variations and testing them out on live audiences to see which one performs better.
Though you can test several things, it’s a nice idea to test variations of:
- Headlines
- Color themes
- Design elements (buttons, banners, etc.)
- Button placement
- Layout
- Website copy
- CTA
- Images
- Videos
However, make sure you don’t change several things together. Why?
Because it will make it almost impossible to figure out which change actually had an impact on the conversion rate.
So, don’t overdo the variations.
Tip 2 – Add A Site Search Feature
A search bar is a must-have for any website or store with plenty of products.
It helps users quickly find what they’re looking for and improves the on-site experience.
This was even confirmed by Forrester Research (a research and consulting company). It found that almost 43% of web users head straight to the search bar. Plus, it increases their chances of conversion by 2-3 times and helps prospects take action.
That’s one way how the search bar helps. But there’s another way.
You can analyze search queries to understand user behavior and tailor your website according to their preferences.
Tip 3 – Set Up Easy Forms
Remember the core elements of CRO optimization?
As already mentioned, forms play an important role when it comes to optimizing the conversion rate.
That’s why it’s important to create simple forms with minimum fields and help users get through the process effortlessly. Also, make sure you add helpful prompts or auto-fill features to reduce friction and expedite the process. These simple tweaks can make a world of difference.
You also need to apply the same logic when creating forms for lead generation or any other purpose. Keep them short and sweet.
Fact: “Using a quiz-like form to capture information has the potential to triple conversions.” (WPForms)
So, get creative with your forms to get more conversions. Use a quiz format, add a lead magnet, or incorporate a chatbot. They will help you get more prospects and conversions.
The idea is to make the process simple and engaging for users.
Tip 4 – Use Better CTAs
The CTAs you use on your website can be a game changer.
Good CTAs are clear and concise and should help users take the desired action without any confusion. How?
Well, you need to come up with CTAs that are:
- persuasive
- descriptive
- benefit-focused
Besides the above, effective CTAs usually invoke a sense of urgency or achievement. For instance, words like “Unlock” or “Get Exclusive Access” play with users’ psychology and make them feel rewarded. It creates a sense of exclusivity and often leads to higher conversions.
Similarly, phrases like “Order Now Before Stock Runs Out” or “Free Shipping For Next 10 Hours” trigger emotions of urgency and encourage prospects to take action quickly.
This is how you can leverage compelling copy to make your CTAs more effective and boost your conversion rates.
Plus, you can also try changing the following CTA elements:
- CTA type (Forms, text, button)
- Placement
- Button Shape
- Button Size
- Colors
Refer back to tip number 1 and do split testing to see what works better.
Tip 5 – Better User Experience
User experience plays a key role when it comes to CRO optimization. That’s why you must ensure your website or store provides a pleasant user experience.
How?
Think from a customer’s perspective – what would make your site more enjoyable for them?
Here are a couple of aspects to focus on:
Navigation: Make sure your website or store has an intuitive navigation system that makes it easy for users to find what they’re looking for.
Content: Create well-structured, organized, and informative content that is both easy to grasp and adds value. Make sure your content is tailored to the readers and resonates with them.
Layout: Design a website or store with clean lines and an organized layout that makes it easy to read and navigate.
Optimization: Optimize your website or store for speed, performance, and mobile devices.
By addressing all the above, you can enhance the user experience and increase conversions.
So, focus on enhancing the user experience to get more sales and leads from your website or store.
Tip 6 – Use Heat Maps For User Testing
A heat map is a powerful tool that helps you determine where users click on your web pages.
For instance, heat maps show which sections or elements of your website or store are getting the most attention and which ones are being neglected.
Yes. You can actually find out if users are paying attention to the navigation bar, CTA buttons, or links that you have carefully placed on your website. Some tools even have an eye-tracking integration to tell you where users look first when they land on your ecommerce website.
This can give you greater insights into user behavior and help you identify:
- effective website sections,
- improvement opportunities,
- and, potential issues and problems.
Overall, heat maps are excellent for ecommerce conversion optimization as they help you understand what elements of your store need more focus and attention.
Tip 7 – Add Pop-ups
Pop-ups are great for boosting conversions. They help you capture customer information such as email address, name, phone number, and more.
You can use pop-ups for a variety of purposes, such as:
- Offering discounts or coupons,
- Inviting people to join a newsletter,
- Introducing new products or services,
- Collecting feedback and ratings,
- Showing important notifications.
Pop-ups are also extremely effective in retargeting customers. You can use them to show special offers or discounts to customers who have already visited your website or store.
However, despite having an excellent conversion rate of 11.09%, you need to be careful when using pop-ups, as too many can annoy customers and drive them away. Also, they must have fast loading speeds and easy-to-spot exit options, otherwise, it could turn off the existing traffic and drive them away.
So, be cautious with pop-ups and use them right!
Tip 8 – Leverage Live Chat or Chatbots
Live chat is a great way to boost conversions. It enables potential customers to chat with you directly and get their queries answered in real time. This helps build trust and customer loyalty, which leads to more conversions.
But if you don’t have the resources for a live chat team, you can use chatbots instead. Chatbots are automated conversational AI systems that can answer frequently asked questions (FAQs) and help customers with their queries.
However, make sure you choose a chatbot that fits your budget, integrates well with your system, and aligns with your business goals.
So, these were some of the most effective conversion rate optimization strategies you can use to increase conversion rate of your store.
Besides the above, you can try:
- adding some social proof
- using targeted lead magnets
- enhancing the checkout experience
- focusing on abandoned carts
- using retargeting
These are all proven techniques that boost website conversion rates by turning website visitors into paying customers!
However, instead of relying only on tricks of the trade, developing strong ecommerce marketing concepts is highly recommended to get ahead in the commerce world.
Master The Fundamentals For Successful Ecommerce Conversion Optimization
While this guide will surely help you get started with your store’s CRO optimization, there’s much more to CRO than just tips and tricks.
Ecommerce success depends on understanding your target audience and developing a suitable marketing strategy for your store.
So, before starting your optimization efforts, you need to focus on the basics, like understanding the core pillars of ecommerce, creating customer avatars, and developing a sales-worthy offer. How can you learn this all?
Our Ecommerce Marketing Mastery Certificate offers advanced ecommerce marketing knowledge so that you start strong and optimize your store from the ground up.
Don’t have time on your hands? Consider hiring a specialized ecommerce agency to take care of ecommerce conversion optimization and marketing for you.
With the right knowledge, tools, and team, you’d be well on your way to building a profitable ecommerce business.
[TAG10]The post Easy Conversion Rate Optimization Strategies: A Practical Guide On How To Optimize Your Store appeared first on DigitalMarketer.
Frequently Asked Questions
What motivates entrepreneurs?
We are motivated by passion. However, we are driven by passion and a strong desire to create meaningful things that make a real difference. To make a lasting difference for our loved one and ourselves.
To give back. To help others. To leave a lasting legacy.
Most importantly, we love doing this. Because we feel compelled to live life fully and experience success in ways that matter.
We are driven by a sense and purpose that cannot be satisfied with money alone.
Find a way for business to be enjoyable. Entrepreneurship is more than a job. It is a way of life.
It is this passion that I have for helping entrepreneurs succeed. My goal is for them to be financially free and have a lasting impact in the world.
I'm living proof of the fact that creating value is the best. It's sharing your knowledge with the rest.
It doesn't suffice to have a great product. To understand your customers and what their needs are, you need to first get to know them. What they want.
If you do, you'll always know how to improve your offering. You'll provide more value.
And if you provide more value, you will gain more customers. Customers will buy more of your products and services, so you'll have more customers. Plus, you'll generate more revenue if your products and services are more popular. In the end, financial independence is possible if you are able to generate more revenue.
Money is not everything. It's the means to an end. Not the end in itself.
It is not enough to focus on money if your goal is to live a full and happy life. Making a positive contribution is what you must do. Contributing. Leaving a legacy. Making something of value. It's something that is unique. It will add meaning to your life as well as the lives of others.
Entrepreneurship requires risk-taking. However, this does not mean you should have any rules. It is about being flexible. Adapting. Adjusting. Improving.
If you're true to yourself and hold onto your values and integrity, you will not fail.
Entrepreneurship can be a calling. A vocation. An opportunity to contribute. To create wealth. To shape history.
All of these are key to being the best version possible of yourself.
You will not be stopped.
What are some of the benefits of an entrepreneurial mindset
Being entrepreneurial has many benefits. The first one is that you become self-reliant. You stop relying on other people.
This allows you to be your own boss and can allow you to follow your dreams. This helps you establish relationships with other entrepreneurs as you share common interests and challenges.
You gain confidence. As an entrepreneur, you're always learning new things. This gives you the ability to adapt quickly and be flexible. Thinking outside the box means you won't get stuck in a rut.
All entrepreneurs are free to start their own businesses. We no longer have to follow the rules and regulations set out by society. We are free to choose what we do and how we live.
We can choose either to follow the crowds or go against them. You have the power to be successful. You have the choice to fail or win.
It is exhilarating. This freedom comes with a lot of responsibility. Because once you accept this role, everything in your business is at your responsibility.
To succeed, you have to learn to manage risks. Do not be afraid to try out new things. If you're willing to try to learn from your mistakes, you'll eventually reach your goal.
These lessons will help you to stay on the right track when you embark on your journey.
Remember:
- Entrepreneurship is a lifestyle choice.
- If you manage your own business, you are the boss.
- Be aware of the following trends
- You don't measure success in money. It is in freedom.
- Your personal and professional lives must be balanced.
- Set clear expectations.
- Always be sincere with your team.
- Be persistent if it's your desire for something to happen.
What makes an entrepreneur succeed?
There are two types entrepreneurs: those who make a lot of money and those who do not.
What makes them different is their approach to business. Those who make money concentrate on making more money, while people who make a lot of time work harder to make more.
Money is driven by financial freedom. Their goal is becoming and staying rich.
They are driven by greed and fear. They don't care about the long-term because they know they will have a happy life after they achieve their goals.
This type of person is commonly referred to by the term "hustler". They are focused on the bottom line and seek ways to increase revenue, without regard for quality.
Some people make their own time. These entrepreneurs are driven and passionate. They desire to create something meaningful and lasting.
Their motivation is altruistic. They want to do great things. They care about creating products or services that have a positive impact.
They are often called dreamers. They are driven by inspiration and vision. They know success requires perseverance, hard work and dedication.
The most important trait of these entrepreneurs is their creativity. These entrepreneurs are always searching for new opportunities.
They thrive in the unknown. They are happy to spend hours researching a topic of interest. They love to learn new things and are open to new ideas.
They can also adapt easily to change. They are not afraid to get dirty and do whatever it takes in order to win. They won't accept mediocrity.
What type of entrepreneur would you be? Are you driven by making money or seeking meaning?
Congratulations if both of the questions were answered "YES", You are a successful entrepreneur.
Over the years, I have met many successful entrepreneurs and observed one thing: passion.
Financial wealth is not the only measure of success for entrepreneurs. They are defined by the impact they make.
For example, Steve Jobs was known for his philanthropic efforts but wasn't rich. He did not own a home until his 40s.
His wealth came from his ability to create products that changed the world. This is what makes him unique.
Your job isn't to accumulate wealth. It's not about building empires and amassing power.
Your job involves building relationships with customers. To build trust. To help others succeed.
To have a positive impact. It's your legacy. That's your legacy.
If you are interested in building a legacy that is meaningful, let's get started.
Social Media University will teach you how to generate passive income online. We will teach you how to market and grow your business.
What are the top five motivators in an entrepreneur?
Motivation is key for success. Without it, there would be no success. It is the only thing that would make us exist.
Motivational psychology studies the behavior of people when they are motivated. When motivated, we do amazing things. It's clear, however, that motivation has limits.
The five most important motivating factors are:
- Autonomy - the freedom to choose
- Mastery - the ability to master skills
- Purpose: The feeling of purpose
- Relatedness - the feeling of belonging
- Reciprocity is the willingness to give back
These motivators could be useful for your business. In reality, however, each provides a slightly different perspective on why people act as they do.
For example, an individual might seek autonomy because he wants to live his way. Or perhaps he seeks mastery because he wants to become more skilled at his job.
You could go on. These are only a few examples of motivations. There are many other motivations. What are the most appropriate for your particular situation? You decide.
To find out, I recommend that you write down three words that describe your ideal workplace environment. Next, take these words and apply them in your current work environment.
If you're having difficulty coming up with ideas then ask yourself, "Why do I do this?" Your goals will be identified when you have an answer.
Once you have a clear vision of your goals, you can start to see where you are right now. You can use that information to determine if it is time for you to make changes.
You don't have to change anything. It's time you evaluated your options.
But if you want to make improvements, then you'll need to start thinking about ways to motivate yourself.
Which one of the above motivators will prove most effective? It's hard not to say. Instead of focusing solely on one factor instead, you should focus on all five.
This will help you achieve your ultimate goal: becoming a successful entrepreneur.
How to Motivate Yourself as an Entrepreneur?
It is important to find someone who motivates you to do the things that you want to do. Ask someone who is working hard for his goals about how they did it.
Ask for advice, listen and learn, but most importantly, be sure to follow the advice. If you find someone who is successful, emulate them.
Be the person you want to be. Learn from them. Take their notes. Follow their example.
Keep moving forward. Keep moving. Never stop learning. Never give up.
Never allow anyone to tell you that your abilities aren't possible. You don't have to believe that there is no way.
You may fail, but that doesn't mean you've failed. Failure can be an opportunity to learn and grow. To learn more. To push harder.
Failure is just another step along the road to success.
Get started today! Do something today that will move you closer to your dream.
Why wait?
How can entrepreneurs motivate their employees.
Motivation can come anywhere. Motivation can come from anywhere. No matter what approach you choose, motivation is crucial for any business.
The more motivated an employee feels, the more likely he/she is to perform well. To make your team more productive, empower and engage them.
You must create an environment that makes them feel valued. They should feel encouraged to grow and learn. Where they can contribute ideas without fear of punishment.
A company culture that allows them to thrive and succeed. This is how you keep your best people happy, loyal, productive and satisfied.
To keep the culture alive, reward people who help you succeed. This means bonuses when goals are met, offering training opportunities, increasing pay raises, and providing perks such as health insurance.
Communication and clear direction are essential. Make sure everyone understands what is expected and why.
Make sure that your policies and procedures have been written down. You should ensure that they are observed by someone.
Communicate frequently, but most importantly. Keep your team up to date about what's happening within the company. Let your team know what's new and what's up.
Communication is key, and you can help your team stay ahead of your competition by looking after them. They will take great care of you.
It could cost you big time if you don't have a good relationship with your employees. Studies have shown that high employee engagement results in higher productivity and profitability for companies than those that struggle to retain top performers.
It's important to understand that not every employee wants to work at the same pace as others. Some prefer working on their own, while others prefer collaboration. There are many motivational methods that can be used to motivate people. It's up you to choose the one that works best for you.
One example is that some people respond better to recognition, while others may prefer incentives. Whatever works for you, ensure it aligns with the company's goals.
The leader is ultimately responsible for setting the tone. Open-minded. Listen to your team. Keep in mind that if something is to be done right, it has to be done yourself.
Statistics
- I shifted my motivational point from something huge (and undefined) to improve by just 1% each day. (carolroth.com)
- According to analysts, Johnson has high appeal in all four quadrants tracked at the multiplex: male, female, over-25 and under-25. (forbes.com)
- “If you look to lead, invest at least 40% of your time managing yourself – your ethics, character, principles, purpose, motivation, and conduct. (americanexpress.com)
- That means for $150,000, you could have bought 10 percent of Airbnb." (entrepreneur.com)
- “Life is 10% what happens to you and 90% how you react to it.” (oberlo.com)
External Links
[TAG25]
- 101 Best Inspirational Quotes For Entrepreneurs
- SpaceX employees face almost impossible goals from Elon Musk
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How To
There are 10 methods to motivate employees
Motivating employees can be one of the most challenging things you'll ever have to do. It takes patience, perseverance and sacrifice. You must understand how to motivate people and make them want to work hard.
If you don’t know what motivates someone you won’t be able get them/her to do anything. If you have no idea why he/she wants to change something, then you can do nothing to help him/her. This article will show you how to motivate your employee through different methods.
1. Make Your Employees Feel Important -Letting them know that they are important is one of your best motivators. This feeling will make them feel valued and special. They should always believe they are doing a good job and that their efforts count.
2. Give Recognition - People enjoy recognition. The more they receive it, the happier they become. You can motivate your employees by making sure they are recognized from time-to-time.
3. Respect them - Respect is an important component of any relationship. Respecting someone is the best way to motivate them. Respecting others means you show your appreciation for them.
4. Be open with them -Openness is an excellent way to motivate people. If you are open with your employees, it encourages them learn new things. When they learn new things they feel happy and proud.
5. Reward for Good Work - You encourage people to work harder when you reward them for their good work. But, before rewarding them, you should check whether they did a good job.
6. Setting clear goals - Giving your employees something to strive for will help them be more motivated. Giving them a goal also makes them better workers.
7. Tell Them What's Going On -You may think telling your employees about the company's plans would waste their precious time. It can be a powerful way to motivate employees. Telling them about the company's plans lets them know what they should focus on next.
8. Give feedback - Feedback is a great way to increase employee morale. Even though giving feedback takes some time, it's worth it.
9. Allow Your Employees to Know Their Boss - Another powerful way of motivating your employees is to let them know who their bosses are. They will be able to easily find the right person to speak to if they need it.
10. Ask for Help - This is another way to motivate employees. When you ask them for help, you tell them they can rely on you. They know you care and that you trust them.
