As a marketing pro, you know how tough it can be to capture the attention of potential clients and keep them. There are more than 10,700 digital advertising agencies in the U.S., giving business owners a lot of options. So, if you want to stand out, you need to be more than an expert in digital marketing. You need to be an expert in marketing science.
If you’ve spent years promoting your agency as the go-to for all things digital marketing, this can be a hard pill to swallow. But the fact is the landscape has changed. To be successful, you have to position yourself as a true marketer—who happens to love digital marketing.
Why Digital Marketing Expertise Isn’t Enough
No marketer wants to hear that their digital marketing expertise isn’t enough. I get it. You’ve likely put a lot of effort into studying proven frameworks, staying on top of trends, and even recruiting top talent for your agency. And chances are, that effort has paid off. However, having an agency adept at digital marketing won’t bring you to the pinnacle of success—not without marketing science savvy.
Here’s why…
- Digital marketing has been around for a long time.
Although digital marketing has evolved, it’s not a new concept. The history of digital marketing spans more than 30 years. In fact, the term was introduced back in 1990, around the time the first search engine (Archie) was launched.
In short, everyone knows about it by now. And many agencies are doing it. Unfortunately, that means your digital marketing know-how isn’t anything novel or unique.
- Business owners get digital marketing (for the most part).
Today’s business owners are more knowledgeable about digital marketing. Of course, they don’t necessarily have a clear grasp of it. And there are still plenty of marketing misconceptions out there. But research shows that 47% of small business owners handle their marketing efforts themselves. So, it’s fair to say they get it—more or less.
In most cases, potential clients aren’t impressed by an agency’s ability to handle social media, implement SEO tactics, manage paid advertising, etc. They’ve heard it all before. Even if you can do it better, that may not be reason enough to outsource to your agency.
- Marketers have to work extra hard to earn respect.
DigitalMarketer’s own Mark de Grasse has talked about how marketers don’t get the respect they deserve, and it’s true. As marketers, we have to work harder than other professionals to demonstrate our worth and prove we know what we’re doing. Claiming digital marketing expertise—even if you do have it—just won’t cut it. You need to have broad marketing knowledge and use marketing science to back up your recommendations.
- Tools and tactics change, but the principles of good marketing don’t.
As touched on previously, digital marketing is constantly evolving. New tools and channels are constantly being introduced, resulting in new tactics to adopt. But if you focus too much on what’s changing, you lose sight of what doesn’t. Being on top of every new “shiny object” doesn’t matter much if you can’t follow the principles of good marketing. And that only comes with an understanding of marketing science.
What Do We Mean by Marketing Science?
Many believe that marketing is both an art and a science. And they’re right. But for now, we’re focusing on the latter. After all, it’s the piece of the puzzle your digital marketing agency is likely missing.
There are several different takes on marketing science out there. But when we talk about it, this is what we mean…
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Making Decisions Based on Data—Not Guesswork
Those who embrace marketing science know that data is key. That doesn’t mean a marketer’s knowledge and experience should be tossed aside. However, data should play a critical role in decision-making.
Leveraging data just makes sense.
- It allows us to see what’s working and what’s not.
- It provides valuable insights that help us answer tough questions.
- It ensures we’re making the right decisions for each client.
Science-driven marketers are skilled at compiling, analyzing, and interpreting data from various sources. They apply their findings accordingly, using facts and figures to support their choices. As a result, they can serve their clients better—and with more confidence.
Applying Techniques from Other Disciplines
Digital marketing can be bolstered by other practices. Science-driven marketers know that. They see the value in disciplines like psychology, sociology, economics, and neuroscience (the last of which is combined with marketing to create neuromarketing). That’s why they look at research from those disciplines to see what they can leverage. Then, they apply techniques to make their marketing efforts even stronger.
Conducting Well-Designed Experiments
Experts in marketing science realize that experimentation is essential to improvement. After all, you can’t ensure the best result if you don’t do some testing first. So, they conduct experiments using the scientific method to determine if their initial choice (or hypothesis) is correct.
The most successful marketers tend to be those who are constantly testing. On a granular level, they create different variations of assets, analyze the data, and make improvements as needed. They view every test as a source of valuable information and use it to their clients’ advantage.
Using Technology Wisely
True marketers who understand the science side use technology to their advantage. They don’t get hung up on every new tool that arrives on the scene. Instead, they conduct in-depth research to create a marketing technology stack that benefits them and their clients.
At the most basic level, they find technology to assist with the following:
- Data tracking
- Automation
- Keyword research
- Model building
- Wireframing
Although most marketers understand the importance of marketing technology in serving their clients, scientific ones don’t suffer waste. They only invest in tools that will enhance their efforts. And they strive to get the most out of each one they use.
Taking a Holistic Approach to Marketing
There are many different facets of marketing—social media, paid advertising, SEO, email, copywriting, web design, etc. But science-savvy marketers don’t see them as individual pieces. Instead, they view them as parts of a much larger whole. They know that each one contributes to a business’s online presence.
That’s why they take a holistic approach.
They ensure consistency in all assets across all channels, connecting them for maximum impact. Every part is working together to promote the client’s business. More than that, every team member is doing the same.
How Marketing Science Yields Success for Agencies
When you’re an expert not only in digital marketing but also in marketing science, you position your agency for success. It helps set the stage for being known as unique and smart.
Here’s how…
- You can frame your agency as an authority in the space.
- You can demonstrate your understanding of marketing as a whole.
- You can encourage your team to start thinking about the big picture.
- You become more strategic in marketing for each individual client.
- You can provide proof that your efforts are yielding results.
- You can gain a competitive advantage over tactical marketers.
Ultimately, it doesn’t just make your agency better. It makes your agency appear better to current and potential clients.
Takeaway
These days, digital marketing expertise isn’t enough to stand out from the crowd. If you really want to take your agency to the next level, you need to embrace marketing science. You need to show you have what it takes to build a business, develop a brand, and achieve long-term results. By convincing clients you’re a true marketer who offers digital marketing services, you’ll have an easier time acquiring and retaining them.
[TAG2]The post Why Marketing Science Is Crucial for Success Today appeared first on DigitalMarketer.
Frequently Asked Questions
Which is your most motivating thing in life?
So you're curious about my best motivation in life? Let me tell ya. Helping people feel better about their lives is what motivates me the most. They will be amazed at how amazing they truly are. They are worthy love, for they are.
They are worthy of happiness.
It is important to feel great about yourself. Nothing. I'm willing to do whatever it takes for our world to be better.
Because when we feel good about ourselves, we become more open minded and compassionate towards those around us. We stop judging one another based on superficiality. Instead we see the person as they are.
Motivating someone by showing them they have everything within themselves is the most effective way to get them to do so.
While they might not realize it yet, this is why they have been struggling with something for so many years. They knew deep within that they were able to heal.
They only needed the right environment and support system. This was something they somehow lost sight.
Why did they lose sight of it? Because they were too focused on figuring out the source of the problem. Trying desperately to fix it, without realizing that they actually had all the tools they needed to solve it.
But they forgot that the true reason they couldn't solve the problem was because they didn’t know what the answer was.
So I am here to remind you that you have the ability to create an entirely new reality. It is easy to tap into your inner genius.
Everything will come together once you do this. You will be amazed at the ease it takes to fulfill your dreams.
You see, I believe that every single human being has access to their own unique superpower.
Only we have to know how to use it.
What are the 6 most important questions that motivate an entrepreneur?
Motivation is the foundation of any business. You can't motivate yourself to get out of bed each and every day. If you lack motivation, it will be difficult to complete your projects. Without motivation, you can't even reach your goals. How do you find your motivation?
You may wonder, "What motivates my mind?" It might surprise you to find out the answer. You might have been asking the same question for many years. You are missing one of the greatest rewards of life--the chance to discover your motivation.
There is nothing more motivating that discovering why you exist. That's when you finally begin to realize what drives you. You will find your purpose clearer and more meaningful. What makes you care? When you figure that out, you'll find it much easier to stay motivated.
Finding your motivation starts with looking within. These are some questions to ask yourself:
- What am I passionate about?
- What makes my heart beat quicker?
- What is it that lights me up?
- What gives me butterflies inside my stomach?
- What makes me feel alive
- What makes you come back to your project again and again?
Once you know your answers, you'll be able to identify your true motivations.
You can find your motivation to get through tough times. It will give strength when you need. It will motivate you to work harder. It will push you to achieve success.
And if that's you, you won't stop looking for your motivation.
Consider what drives you today. You might be surprised at your discoveries.
What makes a successful entrepreneur?
There are two types: those who make money and those that make time.
The difference is in how they approach business. Those who make money concentrate on making more money, while people who make a lot of time work harder to make more.
Those who make money are driven by the desire for financial freedom. Their goal is becoming and staying rich.
They are motivated by fear, greed, and a sense of entitlement. They care little about the long term because they know that they will be set for life once they reach their goals.
These people are often called hustlers. They place emphasis on the bottom line, and they find ways to increase income without regard for quality.
Some people have the ability to make it work. These entrepreneurs are passionate about their work. They are passionate about creating something meaningful that lasts forever.
Their motivation is altruistic. They want to do great works. They are passionate about creating services and products that make a difference.
These people are often called dreamers. They are driven to achieve their goals through vision and inspiration. They are aware that success is hard work, persistence and dedication.
However, the most important quality of these entrepreneurs? They are creative. They are always looking for new opportunities.
They thrive in the unknown. They love to research new areas of interest and will often spend hours on it. Because they enjoy learning new things, they are always open for new ideas.
It's also why they can easily adapt to change. They're not afraid of getting dirty and will do anything necessary to win. They don't like mediocrity.
Which type of entrepreneur is it? Are you driven to make money, or are you motivated to find meaning?
Congratulations if you answered both questions. You are a successful entrepreneur.
Over the years I have had the opportunity to meet many successful entrepreneurs. What struck me most was their passion for what they do.
The only thing that defines successful entrepreneurs is their financial wealth. Their impact is what defines their success.
Steve Jobs, for example, was well-known for his charitable efforts, but he wasn't wealthy. He didn’t even own his first home until he was in the mid-40s.
His ability to make products that made a difference in the world is what brought him wealth. This is what defines him.
Your job doesn't involve accumulating wealth. It is not to create empires or amass wealth.
Your job involves building relationships with customers. To build trust. To help others succeed.
To have a positive impact. That's your legacy. It's not your bank account.
Let's chat if you are ready to build a legacy that will be remembered.
Social Media University will teach you how to generate passive income online. We'll show how to market your business so it grows naturally.
What are the rewards of being an entrepreneur?
Entrepreneurship has many advantages. First, you can become independent. You no longer rely on others.
This makes you independent and free to pursue your dreams. You can also build relationships with other entrepreneurs, as you share the same challenges and interests.
You gain confidence. You're constantly learning new things as an entrepreneur. This gives you the ability adapt quickly and to be flexible. You won't be stuck in a rut if you think outside the box.
Our freedom to create our businesses is free from the restrictions imposed by society. We have the freedom to decide what and how to live our lives.
We can choose either to follow the crowds or go against them. You have the power to be successful. We can choose either to fail, or win.
It is exhilarating. This freedom comes with a lot of responsibility. Because once you accept this role, everything in your business is at your responsibility.
To succeed, you have to learn to manage risks. Don't be afraid trying new things. You will eventually achieve your goal if you are willing to learn from your mistakes.
So, keep these lessons in mind when starting your journey.
Remember:
- Entrepreneurship is a lifestyle choice.
- When you run your own business, you're the boss.
- Be careful of following fashion trends.
- Success isn't measured in money but rather in freedom.
- You must balance your personal and work life.
- Set clear expectations.
- Be honest with your team.
- It is important to remember that if something is to happen, it must be done.
Why is motivation important for an entrepreneur?
When we feel lost or stuck in life, motivation is the fuel that propels us forward. It allows us to face our fears with courage and make tough decisions.
Motivation is also key to success. When we lack motivation, we become lazy, unmotivated, unproductive, and ultimately unsuccessful.
Finding ways to motivate yourself is key to unlocking your potential. You must find a way to motivate yourself throughout the day.
Think of it like a muscle - the more you exercise it, the stronger it becomes. It will weaken and atrophy if you don't exercise.
The most successful entrepreneurs are self motivated. They set goals, plan their progress, and then follow through.
There are times when you need to be motivated. Here are three simple steps to help you keep going.
Step 1) Get inspired. Find an example of someone who inspires. Someone who has already achieved what you want.
Step 2: Set small goals. Each goal should be achievable. The next step is more important than the end result. You can reach big goals quicker by breaking them into smaller pieces.
Step 3: Reward yourself. Give yourself rewards when you've completed your goals. It doesn't have be something tangible, it could just be time spent doing something you enjoy.
Motivation is a choice. Choose to be happy and to succeed, and to live an abundant life.
Start today if you are ready to make a change in your life. The first step is to decide to change. The next step is to take action. Then, take action and start living your dreams.
What motivates entrepreneurs?
We are motivated by passion. However, we are driven by passion and a strong desire to create meaningful things that make a real difference. To make a positive difference in the lives of our loved ones and ourselves.
To give back. To give back. To leave a lasting legacy.
We do it because we love what we do. Because we feel compelled by God to live our lives fully and succeed in things that matter.
We are driven by a sense of purpose and mission that can never be fulfilled through money alone.
The key here is to find a way to combine business with pleasure. This is when entrepreneurship is more than a job.
Entrepreneur success is what I am passionately interested in. My goal is to empower them to achieve their financial freedom and leave a lasting impact on the world.
I am living proof that creating value is better than anything. It's sharing your knowledge with the rest.
It is not enough to create a great product. Understanding your customers and their needs is key. What they want.
It will make you a better marketer and help you improve your product. You will always be able to provide more value.
You will attract more customers if your products and services are more valuable. If you have more customers, you can sell more products. Plus, you'll generate more revenue if your products and services are more popular. Plus, if your revenue is higher, you will eventually be financially self-sufficient.
You see, money isn't everything. It's the means to an end. It is not the end in and of itself.
You cannot only focus on your money if you want to have a happy life. It is important to make a positive difference. Contributing. Be a part of a legacy. It is creating something of value. It's something that is unique. It adds meaning and purpose to your life, as well as those of others.
Entrepreneurship requires risk-taking. However, this does not mean you should have any rules. It means being flexible. Adapting. Adjusting. Improving.
If you're true to yourself and hold onto your values and integrity, you will not fail.
Entrepreneurship is a calling. A vocation. A chance to make a difference. To create wealth. To influence history.
When you embrace all of these things, you will be the best version of yourself.
You will not be stopped.
Statistics
- According to analysts, Johnson has high appeal in all four quadrants tracked at the multiplex: male, female, over-25 and under-25. (forbes.com)
- That means for $150,000, you could have bought 10 percent of Airbnb." (entrepreneur.com)
- “Life is 10% what happens to you and 90% how you react to it.” (oberlo.com)
- "Most of the time when people ask me about motivation, 80 percent of the time, I attribute it to gratitude. (entrepreneur.com)
- I shifted my motivational point from something huge (and undefined) to improve by just 1% each day. (carolroth.com)
External Links
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[TAG23]
- 101 Best Inspirational Quotes For Entrepreneurs
- Why Elon Musk sets nearly impossible goals for SpaceX employees
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[TAG28]
How To
What are the 3 things that keep entrepreneurs inspired?
Motivation is an important element for any entrepreneur. Without motivation, it is difficult to be driven and determined to succeed. But what motivates?
We are motivated by three things:
- We love our business
- Our vision/mission is greater than our own.
- We have a passion to help others
To stay motivated, you must find ways to tap into your motivations. For example, when we love our business, we feel great pride and satisfaction when we do well. When we have a big vision, we feel more satisfied knowing that we are making a difference in the world. If we have a deep desire to help others we feel fulfilled as we give back to the society.
In fact, according to a study conducted by Dr. John Cacioppo, Ph.D., Professor Emeritus at the University of Chicago, the most effective way to motivate yourself is to focus on what you care about. He states in his book "Loneliness" that caring about something is the best way to motivate yourself. This makes us more engaged and energized. This makes sense because if we care about something, then we will be more passionate to do it.
