Why Email Marketing Matters for Monetization with Alex Cattoni [VIDEO]

DigitalMarketer has just released a brand new email marketing certification course! 

Our expert line-up of instructors includes:

Richard Lindner, our resident “jack-of-all-trades.” Over the past 12 months he has managed well over a BILLION email sends, created & implemented strategies to overcome major changes in Yahoo, Hotmail, and Gmail algorithms, tripled email open rates, doubled email clickthrough rates, and generated over $20M in revenue from email marketing alone!

Alex Cattoni, founder of the Copy Posse, and master email marketer. Since 2011, Alex has helped launch several successful brands and has proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.

Dave Albano, a dynamic and dedicated digital marketing expert, business strategist, and inspired speaker and trainer. Founder & CEO of Joza Marketing and creator of his famous 2-day business intensives, Dave’s high impact strategies and done-for-you services get more customers into your business, more productivity from your day, and more excitement into your life!

Hamoon Green, the CEO & chief strategist of Quick Boost Marketing. He helps 7-8 figure ecommerce brands generate 30%-40% of their total revenue through email marketing and marketing consultation. Hamoon is a whiz at helping 7-figure brands easily add 30%-50% in revenue through email marketing. 

What will you learn from Alex in the new Email Marketing Mastery online certification course:

• How to utilize and monetize your email list–the right way–to turn signups into sales…
• The 3 biggest mistakes in email marketing (and how to avoid them)…
• The power of email and why it’s the lowest hanging fruit in any business…
• A 3-part framework for building authority and anticipation before pitching an offer to your list…
• The 6 email framework you can use as the base of every single email marketing campaign you write.

In this video:

The Single Most Important Skillset You Can Learn to Grow Your Business 2:28 – 2:40

Why The Industry Definition of Email Marketing is LAME 4:23 – 4:33

What is email marketing and why does it matter?

The official definition from MailChimp says:

“The use of email within your marketing efforts to promote a business’s products and services, as well as incentivize customer loyalty. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services.”

Alex’s laser-focused, customer-centric definition goes like this:

“The regular and reliable use of email to communicate with a list of subscribers. Used to provide real value–in the form of education, inspiration, or entertainment–and build trust that will allow you to ultimately monetize a loyal base of customers, followers, and fans.”

Become a Master of Email Marketing

https://www.digitalmarketer.com/certifications/email-marketing-mastery/

WORKSHOP: Email Follow-up Machine

https://www.digitalmarketer.com/workshop/the-new-email-follow-up-machine/

FREE DOWNLOAD: The Ultimate Email Subject Line Swipe File

https://www.digitalmarketer.com/lp/ultimate-email-subject-line-swipe-file/

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