Time-Saving Effective Content Creation Tips

By Jennifer Allan May 19, 2023 14 mins read 235 Views

Creating niche content is something all brands should do in order to catch their audience at various stages of their buying cycles.

Content diversifies your rankings, builds your brand’s recognizability, and helps create more conversion funnels throughout the site.

But there’s one huge problem with publishing new content on your site: Time.

Few brands can afford writing teams, and relying on freelancers brings in new risks like inconsistency in voice and lower quality.

How to teach your in-house writers to create more content faster and more productively?

Here are a few tips:

Stop Agonizing About Word Count

Somehow “long-form” content became the best content creation tactic at some point. Just about any content strategy started evolving around “the more words the better”, and writers became stressed with producing 4000-word articles.

This slows down the process a lot.

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Don’t get me wrong, some content topics do require lots of words to cover. But these are very few topics.

When you need to address a popular question on your site, get to the point quickly. If you think about it, people looking for answers online, don’t need your long intros and definitions. They need an answer.

Stop demanding long-form articles from your team. All you need is to ensure your content serves the user right. Encourage your team to search for every search query they are tasked to target, and read a few high-ranking articles. Chances are, those articles will be very well-focused to provide value right away.

Word count is not one of SEO priorities, as confirmed by Google. How well your content addresses the readers’ needs is.

Make Good Use of Artificial Intelligence

I don’t recommend using ChatGPT (or similar AI-driven tools) to write content for you. While the AI-generated content may sound fine and even be useful, it lacks voice and expertise. It is also detectable.

And yet, AI tools can greatly improve the productivity of your writing team if they:

Prompt a tool to create an outline for your future article
Ask it to create takeaways for your written articles
Prompt it to suggest popular questions to cover
Ask it to write an introduction or a summary to your article
Prompt it to suggest related keywords or concepts to cover,
Ask it to proofread your article and suggest improvements,
Prompt the tool to optimize your content for search engines,
Ask it to compare your article to high-ranking competitors,
Prompt it to suggest related Q&A, etc.

There are also lots of interesting integrations for ChatGPT that will be helpful for writers. For example, Text Optimizer generates semantically-optimized answer to any question you type:

Steal Your Competitors’ Ideas

Looking at what your competitors are doing is a great way to understand what’s working. Like I suggested earlier, make sure you or your team actually searches for your target keywords and read some of the content that’s ranking on top of Google.

This will give you an idea of what your content should look like and how to make more productive and focused decisions when writing yours. WebCEO allows you to analyze your competitors’ content and creates a detailed keyword map informing you where your article is probably missing. This makes your team’s job much as easier as they write and optimize their articles:

Based on your blogging platform, there may be more ways to ensure your content is as well optimized as your competitors’.

Share A Commentary

Don’t believe the myth that you can’t cite articles published elsewhere. Nothing can be further from the truth. Just keep in mind that if you reference an article, you need to accompany it with your own opinion or commentary.

Example: Forbes writes an interesting article related to the uptick in millennials in your industry. You copy and paste a large statistical finding and explanation from the article into a blog post.

This content takes up the majority of space you would normally fill yourself. Essential to the success of the article, however, is that you then write your opinion regarding the information that you referenced. Tell us why you think the article is correct, incorrect, or perhaps reference your own statistic as a comparison.

Create Seasonal Content

The yearly calendar provides ample opportunities for seasonal content creation inspiration. Between the numerous holidays, people celebrate and the seasons themselves, you can easily increase sales using creative content marketing.

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For example:

Focus content on the holiday spirit
Tie holidays back to your products, services, or markets
Cover local holiday events

Try putting together pieces focused on these calendar-related areas:

The change of seasons – Winter, Spring, Summer, Fall

Popular Holidays

New Year’s Day (January 1)
Valentine’s Day (February 14)
Daylight Savings Time Starts (March 13)
April Fool’s Day (April 1)
Mother’s Day (Second Sunday in May)
Father’s Day (Second to last Sunday in June)
American Independence Day (July 4)
Women’s Equality Day (August 26)
Labor Day (First Monday in September)
Halloween (October 31)
Thanksgiving (Last Thursday in November)
Winter holiday round-up (Last week in November)

Wacky Holidays

Trivia Day (January 4)
Send a Card to a Friend Day (February 7)
Old Stuff Day (March 2)
International Moment of Laughter Day (April 14)
National Chicken Dance Day (May 14)
World Environment Day (June 5)
Embrace Your Geekiness Day (July 13)
International Left-handers Day (August 13)
National Good Neighbor Day (September 28)
World Vegetarian Day (October 1)
World Kindness Day (November 13)
National Cookie Day (December 4)

The following year, make sure to look back at your past seasonal content and update it for the next upcoming season. It’s not about always creating new content, it is also surfacing your old content. This saves lots of time!

To make this tactic even more productive, use one of the WordPress calendars to easier plan your seasonal content. Some of the WordPress alternatives have editorial calendars built-in.

Content creation requires a lot of time and effort but the more you experiment with topics, the faster you produce successful content. This skill won’t come quickly. Steal the above ideas to create content quicker!

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Frequently Asked Questions

Which is your most motivating thing in life?

Are you curious about my top motivations in life? Let me tell ya. To help others feel better about themselves is my greatest motivation. They will be amazed at how amazing they truly are. They are worthy and deserving of love.

They deserve happiness because they are.

I'm here reminding people that being happy about yourself is the most important thing. Nothing. And I'm going to do whatever it takes to find out how we can change our world for the better.

Feeling good about yourself makes us more open-minded, compassionate and kind to others. You can stop judging other people based upon superficiality, and instead see the person inside. That's really cool.

Motivating someone by showing them they have everything within themselves is the most effective way to get them to do so.

While they might not realize it yet, this is why they have been struggling with something for so many years. They knew deep within that they were able to heal.

All they needed was the right environment, the right support system, and the right mindset. This was something they somehow lost sight.

Why did they lose sight of it? They were too busy trying solve the problem. Trying desperately to fix it, without realizing that they actually had all the tools they needed to solve it.

They didn't realize they were the ones who had the answer.

I'm here to remind that you have the power and ability to create a whole new world. To tap into your inner genius, all you need is to learn.

Once you do that, everything else will follow. You will be amazed at how simple it is to achieve your dreams.

I believe every human being is endowed with their own superpower.

All we need to do is learn how to use them.

What are 6 essential questions that entrepreneurs must ask to be motivated?

Motivation is the foundation of any business. You won't get out of bed each morning if you don't have motivation. Without motivation, you'll struggle to finish projects. You won't be able to achieve your goals if you don't have motivation. How do we find motivation?

You may wonder, "What motivates my mind?" It may surprise you. Maybe you've been asking yourself this same question for years. If you haven't asked yourself this question, you're missing out on one of life's greatest rewards--the opportunity to discover your motivation.

It's the most motivating thing to discover why you are here. That's when you finally begin to realize what drives you. Your purpose becomes clearer. What is your purpose? When you figure that out, you'll find it much easier to stay motivated.

Finding your motivation starts with looking within. These are your questions:

What are you passionate about?
What makes my heart beat so fast?
What lightens me up in my soul?
What gives me butterflies in my stomach?
What makes me feel alive and connected?
What motivates you to come back to your work again and again.

Once you know the answers to your questions, you will be able identify your true motivations.

Your motivation is what will get you through the tough times. You will find strength whenever you need it. It will encourage you to work harder. It will inspire you to be successful.

If you're anything like me, you will never stop searching for your motivation.

Consider what drives you today. You just might be surprised at what you find.

Why is motivation important for an entrepreneur?

Motivation is what keeps us moving forward even when we feel discouraged or lost. It allows us to face our fears with courage and make tough decisions.

Motivation is also the driving force behind success. We become unmotivated, unproductive and lazy when we lack motivation.

To unlock your potential, you must find ways to motivate. This means finding a way to stay motivated throughout the day.

It is like a muscle. The more you work it, the stronger it will become. It starts to weaken and atrophy if it isn’t exercised.

The most successful entrepreneurs are self motivated. They set goals, plan how they'll achieve them, then follow through.

There are times when you need to be motivated. Here are three easy steps to keep you going.

Step 1) Get inspired. Find an inspiration figure. Someone who is already achieving what you'd like to accomplish.

Step 2. Set small goals. Make sure that each goal is reachable. Instead of focusing on the final result, focus on the next steps. By breaking big goals down into smaller ones, you'll be able to reach them faster.

Step 3. Reward yourself. If you have achieved your goals, give yourself rewards. It doesn't have be something tangible, it could just be time spent doing something you enjoy.

Remember that motivation is a choice. Choose happiness, choose success and choose to live abundantly.

Start today if you are ready to make a change in your life. The first step is to decide to change. Next, you must take action. Get started now on your journey to living the life you desire.

What are the 3 motivations behind an entrepreneur's success?

Entrepreneurs have three primary motivations: freedom, money, knowledge.

Freedom means having the ability to do whatever you want whenever you want. This is why we are entrepreneurs even if our current job or situation restricts us.
It is important to have money. Without it, we wouldn't even think about starting a business. We can survive without food, water, and shelter, but not without money.
Knowledge is the third motivation. Entrepreneurship requires us to constantly learn more and more, which is why we often find ourselves reading books, attending seminars, taking online courses, and learning how to create products and services.

This is what motivates us to achieve our goals. It gives us meaning and purpose.

These three elements are why we became entrepreneurs. They are the main drivers that keep us going day after day.

These three things might be the reason we pack up and leave. We won't be truly happy if we don't have the three things we need.

What keeps you motivated as an entrepreneur?

Freedom is my greatest motivator. There are limitations on how much people can earn, save and invest, buy, borrow, rent or drive, eat, sleep, play, and fly in this world. We are not subject to these limitations. We can pursue our dreams, and make them real.

We must not allow these limitations to dictate our lives. We can't allow ourselves to be enslaved by these limitations. We are the captains of our ships. We are the architects and creators of our lives.

I am driven to create wealth beyond what I can imagine. To create businesses that are bigger than life itself. To create businesses that change the way people live forever.

To create more powerful businesses than any government, more influential than any religion, and more enduring than time itself.

This is why I am here. I'm working hard to help entrepreneurs grow their businesses faster than anyone else. Because when you succeed, everyone wins.

How to motivate yourself as an entrepreneur

Finding someone who is motivated to do the same thing as you is the best way to motivate yourself. Ask someone who's working hard to reach his goals for how he achieved them.

Ask for advice, listen to others, and then, most importantly, do it. Follow the example of someone who is successful.

You can do whatever it takes to be that person. Learn from them. Take notes. Follow their example.

But above all keep pushing forward. Keep moving. Never stop learning. Never give up.

Don't let anyone tell your that you aren’t capable. Never let anyone tell or suggest that there's no path.

You might fail but that doesn’t mean you’re a failure. Failure is an opportunity to grow stronger. To find out more. To push harder.

Failure is just another step on the road to success.

Let's get started! Do something today that will get you closer to your goal.

Are you still waiting?

Statistics

I shifted my motivational point from something huge (and undefined) to improve by just 1% each day. (carolroth.com)
Invest at least 30% managing those with authority over you and 15% managing your peers.” (americanexpress.com)
According to analysts, Johnson has high appeal in all four quadrants tracked at the multiplex: male, female, over-25 and under-25. (forbes.com)
Our 10 years of research also shows that 75% of mentored entrepreneurs increased their revenue, and 82% of their businesses survived the first two years. (carolroth.com)
“If you look to lead, invest at least 40% of your time managing yourself – your ethics, character, principles, purpose, motivation, and conduct. (americanexpress.com)

External Links

How To

How can you motivate employees? Here are 10 ideas

Motivating employees is one the most difficult tasks you will ever face. It requires a lot of patience, perseverance, sacrifice, and effort. You need to be able to motivate people and inspire them to work hard.

If you don't know what motivates someone, you won't be able to get him/her motivated. If you don’t know what motivates someone to change, then you cannot help him/her. This article will help you motivate your employees using a variety of methods.

1. Give them the feeling of importance - This is one of the best methods to motivate your employees. This feeling will make them feel valued and special. They must believe that they are doing a great job and that all their efforts matter.

2. Give them recognition - People appreciate being acknowledged. The happier they feel, the more recognition they receive. You can motivate your employees by making sure they are recognized from time-to-time.

3. Respect them - Respect is an important component of any relationship. To effectively motivate someone, you need to respect him or her first. Respecting others means you show your appreciation for them.

4. Encourage them to be open with you -Openness can also help motivate people. When you share information with your employees, you encourage them to learn new things. Learners feel proud and happy when they are learning new things.

5. Reward for Good Work - You encourage people to work harder when you reward them for their good work. However, before rewarding someone, be sure to assess if they did an excellent job.

6. Clear Goals - Giving employees something to aim at will help motivate them. Giving them a goal also makes them better workers.

7. Tell Your Employees What's Up - You may feel that telling your employees all about the company's plans and objectives would waste their time. It can be a powerful way to motivate employees. Informing them about company plans helps them decide what to focus on.

8. Give feedback - Feedback is a great way to increase employee morale. Although giving feedback can take some time, it is worthwhile.

9. Let Them Know Who Their Boss Is -Another powerful way to motivate your employees is by letting them know who their boss is. Make sure your employees are aware of who their boss is so they know where to go for help.

10. Asking for help – Finally, asking your employees for their assistance is an additional way to motivate them. Asking for help shows that you are trustworthy and can be relied upon. They know you care and that you trust them.

Did you miss our previous article...
https://consumernewsnetwork.com/technology-news/cultivating-wellbeing-through-mental-health-marketing