We’ve said it before and we’ll say it again: Conversions are your bottom line. You can have the best SEO, the best relationships, and more social shares than you’d ever thought possible, but it all won’t mean much if no one is converting.
For many companies, conversions mean making a purchase, but the term can go far beyond just monetary value. The term “converting” to you may mean completing a form, becoming a lead, calling your team, and more.
Whatever your end conversion goal may be, it’s crucial you get there if you want to continue to grow and evolve.
1. Work on Those CTAs
A call-to-action is what drives people down your sales funnel. Make sure you take them seriously.
There are hundreds of different ways that a company can create a call to action. Consider some of these tips as you create your own call to action on your website:
- Size: You want your call to action button to be easy to see, but not overwhelming. Websites with large call-to-action messages and links can seem like spam to many site visitors, but small calls to action can get lost (and potentially confuse a reader looking to follow through).
- Frequency: It’s important to have your call-to-action buttons and messages dispersed throughout the page. Many first-timers only include one call to action section, but it’s best to give site visitors ample opportunity to follow through on your website. Do not be overbearing, but have at least three different ways someone can make a purchase or become active in your company.
- Location: Make sure you put at least one call to action above the fold. This will ensure that people see the next steps they can take (especially if they don’t read the content).
- Images: Images always make content more exciting. This is where a reader’s eyes are typically drawn, so you absolutely want to incorporate an image into your call to action. The image can be small and next to the text or be part of the text, just make sure it isn’t too overbearing and visitors can still read the page content.
- Color: The most important thing to remember about color is that the text can still be read. Make sure the background is in direct contrast with the text of the call to action button. Also, make sure that this button is a different color than the rest of your website (while still matching). This will help draw attention to your call to action.
- Linking: You ideally want people to click on your call to action button, but there will always be people who click on an image or your logo. Make sure that these aspects of your website also send site visitors to your call to action page.
- Voice: Try to avoid passive voice. Tell your site visitors what you want them to do in a clear and straightforward manner. If you have a deal that won’t be around forever, let your site visitors know. Give as much information as possible in as few words as possible and you’re sure to get more clicks.
- Mobile Considerations: You should always consider that your website or email marketing message might be viewed through a mobile phone. Make sure that your call to action button is large enough for those clicking with their fingers, and make sure that your images can be loaded quickly and clearly on a mobile phone. There are quite a few CTA plugins to make this step easier for you.
- Secondary Call to Action Buttons: Many site visitors are not ready to buy right away, so it’s a good idea to have another option for these people. If there is a change that someone would need more information, have a “more information” type button and put your primary call to action button on that page.
- Use your CTAs across all your channels. Consistency is key when it comes to conversions. People see the same colors and wording in two or three places, and they feel much more confident taking an action. Use your CTAs as end screens on Youtube, on your social media, and, of course, in your reps’ email signatures when they reach out to your prospects. Have your salesperson create an email signature including your main CTA and branding, and you will notice your company’s emails convert much better.
You can also use AI-powered tools to come up with some ideas for creative CTAs if you feel stuck:
2. Shorten Your Sales Funnels
Do you know why you lose most of your site visitors or prospects?
Your conversion funnel is too long.
Email back-and-forth, waiting time spent waiting for a reply, manual invoicing, conflicting schedules – all of that can get lots of people to give up on your brand.
The solution: Shorten your sales funnel.
Automate what you can automate and let your site visitors convert instantly.
Here are a few ways to do that:
- Scale your phone support using technology like Interactive Voice Response (IVR) which would interact with your prospects, collect information about customer inquiries, and even help them make a purchase right away
- Use instant appointment scheduling option: Let your site visitors set up a meeting with you right away by clicking a link and choosing a day and time that works for them. There is online booking technology you can use for it, and it will even manage payments and reminders for you to immediately convert your site visitors into clients.
- Automate your invoicing process allowing your site visitors to pay instantly without waiting for your team to get back to them with an invoice. Depending on the nature of your business, tools like Quickbooks or PayKickstart can help you do that.
Something that can be considered an umbrella for many of the things we have already discussed is that your checkout process should be optimized. This extends beyond length and speed – it should appear secure, be intuitive, easy to use, and require as little information on their end as possible while also giving you the data you need for future marketing.
Optimize checkout in every way possible! Make it easy for people to make a purchase with you.
2. Use Youtube Remarketing
While there are several powerful remarketing channels available to businesses these days, Youtube is often overlooked. And that is unfortunate. YouTube is the world’s second-largest search engine with billions of active users each month. Perfecting your marketing strategy for such a large platform can have enormous benefits for companies, and what many are realizing is that the remarketing aspect of YouTube has huge potential.
Youtube presence is a great way to generate more quality leads to help you drive your business growth forward.
The reason YouTube is so great for remarketing is not only the fact that they have a large audience, but the platform (or search engine) itself allows you to create remarketing lists of target audiences based on the type of content a viewer generally watches – even if that content isn’t yours. This offers you several different benefits, many of which are either weaker or simply don’t exist when thinking about remarketing on Google:
- Better ROI. Remarketing almost always has better results than simply putting out an advertisement to hook new consumers. You can also optimize for cost-per-view as opposed to using impressions or the number of times your video displays in order to yield a higher ROI.
- Longer ads. Unlike social media where you only have a few sentences to get someone’s attention or an ad where you have a character limit, Youtube gives you 30 seconds to make your case in a video as opposed to a static ad and image.
- Better engagement. The average Internet user spends more time on a website with video. With more and more people interested in watching videos over reading articles, there is a good chance you’ll reach an entirely new and relevant group of people (in addition to the large number of visitors discussed earlier).
- Location targeting. YouTube is very helpful when it comes to location targeting, much like other remarketing campaigns you may run on other platforms.
- Brand Awareness. In other words, traditional remarketing benefits. This includes staying on a viewer’s radar and capturing their attention frequently. It helps build brand awareness and gives targeted users more repeated options to engage with your brand, YouTube or otherwise.
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So what does this have to do with leads? For starters, all of the points mentioned above will help bring people back to your page and hopefully help people engage with your page. Because of the nature of YouTube and the enhanced features of AdWords remarketing, you can remarket to anyone who shares your video.
Don’t Forget Your Existing Customers!
Obtaining new customers tends to remain a top priority for many e-commerce companies. While this is important, it is really critical that you don’t forget about your current and returning customers. These consumers are much more likely to make another purchase from your site than a new consumer is likely to make a first transaction.
Offer incentives to returning customers at the time of check-out or send emails with rewards after purchase. Always remember the importance of returning customers.
[TAG7]The post Three Ways to Turn Prospects into Instant Clients or Leads appeared first on DigitalMarketer.
Frequently Asked Questions
What motivates entrepreneurs?
Passion drives us. But, we have an inborn desire to create something meaningful and make a difference. To make a positive difference in the lives of our loved ones and ourselves.
To give back. To help others. To leave a lasting legacy.
We do it because we love what we do. Because we feel compelled to live life fully and experience success in ways that matter.
We are motivated by a sense if purpose and mission that cannot be achieved through money alone.
The key here is to find a way to combine business with pleasure. Entrepreneurship is more than a job. It is a way of life.
Entrepreneur success is what I am passionately interested in. My goal in helping entrepreneurs achieve financial freedom and make a lasting difference in the world is my goal.
It's the only way to create value. I am living proof of this. And sharing your knowledge and expertise with the rest of the world.
It's more than enough to make a product or service great. You must first understand what drives your customers, and what they need. What they want.
If you do, you'll always know how to improve your offering. This will ensure that you always offer more value.
You will attract more customers if your products and services are more valuable. Plus, more customers will mean more sales. And if you sell more products and services, you will generate more revenue. If you can generate more revenue, your financial independence will be possible.
Money is not everything. It's the end in itself. It's not an end in itself.
To truly live a rich, fulfilling life, you can't focus on just money. You must also focus on making a positive impact. Contributing. Leaving a legacy. Create something unique. It's something that is unique. You can add meaning to others' lives and your own.
Entrepreneurship requires risk-taking. But it doesn't mean having any rules. Flexible means being open to change. Adapting. Adjusting. Improving.
You can succeed as long as you remain true to yourself, uphold your values, and keep your integrity.
Entrepreneurship is a calling. A vocation. It's an opportunity to contribute. To build wealth. To shape history.
All of these are key to being the best version possible of yourself.
You won't be stopped.
What is the importance of motivation for entrepreneurs?
Motivation is the fuel that drives us forward when we feel stuck or lost. It helps us face our fears and make difficult decisions.
Motivation is key to success. We become unmotivated, unproductive and lazy when we lack motivation.
The key to unlocking your potential is to find ways to motivate yourself. It is important to find a way that motivates you throughout the day.
Think of it as a muscle. The harder you exercise it the stronger it gets. It will weaken and atrophy if you don't exercise.
Some of the most successful entrepreneurs are self-motivated. They set goals and plan the steps to reach them.
However, there will be times when motivation is needed. These are three simple steps that will help you stay motivated.
Step 1) Get inspired. Find an example of someone who inspires. Someone who is already achieving the things you dream of.
Step 2. Establish small goals. Make sure that each goal is reachable. Focus on the next step rather than the ultimate result. You'll be able reach your goals faster if you break down large goals into smaller ones.
Step 3: Reward your self. If you have achieved your goals, give yourself rewards. A reward doesn't have to be material; it could simply be taking time to do something fun.
Motivation is a choice. Choose happiness, choose success, and live a full life.
Start today if you are ready to make a change in your life. Start by deciding to change. Then take action. Now is the time to live your dreams.
What are the types of entrepreneur motivations?
Entrepreneurs can choose from three types of motivation. Each type is unique and has its strengths, as well as its weaknesses.
The most common form of motivation is external, where an individual wants to make more money. This motivation is often triggered by financial concerns.
Motivation is externally driven by personal ambition, desire, and interest. People with this type of motivation tend to be very goal oriented.
Internal motivation is far more rare. Individuals with internal motivation do not necessarily seek out wealth; instead, they pursue other goals such as self-development, fulfillment, or service to others.
People with inner motivation are often called "passionate" when they find satisfaction in what they do.
Finally, intrinsic motivation is the least common kind of motivation. Intrinsic motivation refers only to people who are motivated by the satisfaction and enjoyment that comes from working towards a particular goal.
Internal motivation is much more motivating than external or intrinsic motivation.
Motivation comes from within. It is based in the belief that each person has certain talents or abilities. They have the ability to do things no one else can.
When we realize our talents and abilities, we feel satisfied and fulfilled. We feel important.
In simple words, intrinsic motivation makes us feel happy. The joy that comes from knowing we can accomplish whatever we set our minds on is intrinsic motivation.
This feeling of accomplishment is what keeps us going through tough times.
If you don’t enjoy what it is, then why bother?
Click here to read more about entrepreneur motivation.
What are the benefits to being entrepreneurial?
Being an entrepreneur has many benefits. The first one is that you become self-reliant. You can stop relying upon others.
You can be independent and pursue your dreams. Because you have similar interests and challenges, it helps you to build relationships with other entrepreneurs.
You gain confidence. As an entrepreneur, you're always learning new things. This gives you the ability adapt quickly and to be flexible. Think outside the box to avoid getting stuck in a routine.
Everybody can start their business without being bound by any rules or regulations. We're free and able to decide what we do and how much we live.
You have the option to choose to go against the flow or follow the crowd. We can choose to be successful or not. We can choose to fail or win.
The freedom you have is exhilarating. But it comes with its fair share of responsibility. Because once you step into this role, you're accountable for everything that happens within your business.
You must be able to take risks if you want success. You shouldn't be afraid of trying new things. If you are willing and able to learn from your failures, you will eventually reach your goals.
These lessons will help you to stay on the right track when you embark on your journey.
Remember:
- Entrepreneurship can be a lifestyle choice.
- If you manage your own business, you are the boss.
- Be careful of following fashion trends.
- The measure of success is not money, but freedom.
- It is important to find a balance between your personal and professional lives.
- Set clear expectations.
- Always be open with your team.
- You must do something if you want to see something happen.
What makes an entrepreneur a success?
There are two types entrepreneurs: those who make a lot of money and those who do not.
The difference between them is how they approach their business. Money-makers focus on making more while time-makers focus on making more.
People who make money are motivated by financial freedom. Their goal is becoming and staying rich.
They are motivated by greed and fear. They don't care about the long-term because they know they will have a happy life after they achieve their goals.
This type is often called a hustler. They have a focus on the bottom and are able to find ways of increasing revenue without regard to quality.
Some make time. These entrepreneurs are driven to succeed by their passion. They want to create something meaningful that will last forever.
Their motivation is altruistic. They are driven to achieve great things. They care about creating products or services that have a positive impact.
These people are sometimes called dreamers. They are driven to achieve their goals through vision and inspiration. They know that hard work, perseverance, dedication and determination are key to success.
But the most important characteristic of these entrepreneurs is that they are creative. They are always looking for new opportunities.
They thrive in the unknown. They love to research new areas of interest and will often spend hours on it. They love to learn new things and are open to new ideas.
It's also why they can easily adapt to change. They are not afraid to get dirty and do whatever it takes in order to win. They will not tolerate mediocrity.
Which type are you? Are you driven to make money, or are you motivated to find meaning?
If you answered yes to both questions, then congratulations! You are a successful entrepreneur.
Over the years I have had the opportunity to meet many successful entrepreneurs. What struck me most was their passion for what they do.
Financial wealth is not the only measure of success for entrepreneurs. They leave behind an impact that defines them.
Steve Jobs was a great example of philanthropic work, even though he wasn’t wealthy. He didn't even own a house until he was in his mid-40s.
His ability and creativity to create products that transformed the world made him wealthy. This is what makes him unique.
It's not your job to build wealth. It's not about building empires and amassing power.
Your job involves building relationships with customers. To build trust. To help others succeed.
To have a positive effect. Your legacy. That's your legacy.
If you are interested in building a legacy that is meaningful, let's get started.
Here at Social Media University, we'll show you how to earn passive income online. We'll show how to market your business so it grows naturally.
What are the six most important questions entrepreneurs should ask?
Motivation is the most important ingredient for any business. You can't motivate yourself to get out of bed each and every day. Without motivation, it'll be hard to finish your projects. Motivation is essential for reaching your goals. How do we find motivation?
You might ask, "What motivates you?" But the answer might surprise you. This question might be one you've asked yourself for years. This question is one of life's most rewarding rewards. It allows you to uncover your motivation.
There's nothing more motivating than discovering why you exist. You will then realize what drives yourself. You will find your purpose clearer and more meaningful. What makes you care? This will help you stay motivated.
The key to finding your motivation is to look within. These are your questions:
- What are my passions and interests?
- What makes my heart beat quicker?
- What lightens me up in my soul?
- What gives me butterflies in my stomach?
- What makes me feel alive?
- What keeps you coming back to your projects again and again?
Once you have the answers, you can identify your true motivations.
Your motivation will help you get through those tough times. It will give you strength when you need it. It will help you work harder. It will motivate you to succeed.
You'll never stop wondering what your motivation is if you are like me.
You might be surprised at what you find. You just might be surprised at what you find.
Statistics
- “Effective communication is 20% what you know and 80% how you feel about what you know. (americanexpress.com)
- “Life is 10% what happens to you and 90% how you react to it.” (oberlo.com)
- "Most of the time when people ask me about motivation, 80 percent of the time, I attribute it to gratitude. (entrepreneur.com)
- I shifted my motivational point from something huge (and undefined) to improve by just 1% each day. (carolroth.com)
- According to analysts, Johnson has high appeal in all four quadrants tracked at the multiplex: male, female, over-25 and under-25. (forbes.com)
External Links
businessinsider.com
- 101 Best Inspirational Quotes For Entrepreneurs
- SpaceX employees face almost impossible goals from Elon Musk
twitter.com
entrepreneur.com
inc.com
How To
How do you keep your motivation up when starting a business.
You must focus on creating an income stream if you want to make online money. This is how you can generate steady revenue through your website.
The best way to achieve this is by creating products that solve customer problems. How do you create these products? This is where the real excitement begins.
There are two ways to approach product creation. The other is to create a great product idea and spend hours perfecting the idea. This is probably the best approach.
There's an alternative. The answer is simple: ask yourself what problem you are trying to solve. You can then search for the product that will solve your problem.
This is the "find a problem" method. The find-a-problem technique will likely reveal a problem that isn’t being solved at any other site.
Once you've found this problem, you'll have to decide whether or not you want to solve it. The following questions will help you answer the most basic of these questions:
- Is it worthwhile?
- Is it possible to solve it?
- Will it work?
If you answer yes to each of these questions, you will have the foundation of a successful product. The next step is to determine how to package it.
A lack of a strategy for generating recurring revenues is the reason that most businesses fail. Once you create your plan, you will find it easier to carry on even when you run out of ideas.
It is possible that you have more ideas and less time to execute them all. This is where you can either delegate tasks to your team members or hire freelancers.
As long as you continue to grow your income stream, you'll be able to stay motivated.
And remember: If you're willing to put in the work, you can achieve almost anything. Why wait? Start today!
