Email is almost 40 times better at acquiring new customers than Facebook and Twitter. But only if you send the right emails, to the right people, at the right time.

There are countless ways to write copy that converts, but only one way to do it consistently: by using a framework.

The Power of a Copywriting Framework

Before we introduce you to one of our favorite frameworks, let’s unpack why you should use a framework to begin with.

Copywriting frameworks provide a structure to organize your ideas while ensuring you don’t mistakenly neglect any key points needed to achieve your goals. They’re simple to use, easy to remember, and most importantly, they drive results.

But not all copywriting frameworks are created equal. Some pack more punch than others. Let’s look at why:

Neuroscience teaches us purchasing decisions are strongly influenced by emotions, but it doesn’t stop there. The written word (and that includes email) has the power to make neurochemical connections in the brain that inspire brand loyalty…for life.

The L.O.V.E. email copywriting framework is designed to create emotional connections and build the trust needed to convert your prospects into buyers. Here’s a breakdown of how it works:

The L.O.V.E. Email Copywriting Framework

L is for “Leverage”

In the typical sense of the word, leverage means to take something (maybe even the simplest thing) and use it to maximum advantage. Does this principle apply to email copywriting? You bet. You only have one chance to make a great first impression. To do it well:

Remind readers why they’re receiving your email in the first place.

Be mindful of how your reader first learned about your brand. Whether they opted-in to your list in-store, through a lead magnet, or because they made a purchase, make sure your first email reminds them that they asked you to send them something.

Follow-through shows you pay attention and that your brand values integrity.

Capitalize on your existing authority & build trust.

People have a million things on their mind. You have to convince them that out of the many voices competing for their attention, yours is the one they can trust.

Adam Waytz, an Associate Professor of Management and Organizations at the Kellogg School of Management, suggests trust is built when you demonstrate benevolence, integrity, competence and predictability.

What does this mean in actual practice?

Let’s start with an example of what not to do:

“Dear Susie,

My name is John. I am the owner of The Luxury Cars Company. We have sold thousands of cars to people just like you!”

This email doesn’t incorporate any of the trust factors we mentioned above. In fact, it may even come across as arrogant and disengenuous. That’s definitely not what we’re going for!

What about this?

“Dear Susie,

My name is John and I am the owner of The Luxury Cars Company. We take pride in having helped countless people like yourself find their dream car.”

Better. But still not quite hitting the mark. Because there are umpteen other luxury car dealerships that say the same thing. What’s so special about this one?

So let’s try this again:

“Dear Susie,

According to studies, 56% of luxury car owners feel happier overall with their lives. That’s why clients of The Luxury Cars Company will be the first to tell you, we don’t sell cars, we sell happiness. We’ve helped over 10,000+ people find happiness behind the wheel since we opened our doors 10 years ago.

While there’s still plenty of room for improvement here, we’re getting a lot closer to the finish line because:

• The writer seems benevolent (they want people to be happy–and the fact that their customers are saying they are happy after shopping with them adds a touch of implied integrity).
• The statistic is interesting because it speaks to the reader’s desire–and demonstrates success (competence!).
• The fact that over 10,000 customers have been helped suggests a sense of predictability. If they did it for them, they can do it for you, too!

Find common ground.

You must understand what matters to your readers in order to write copy that resonates with them. You may need to conduct market research, analyze customer feedback, or gather data on their demographics and behavior. By doing so, you can identify trends, patterns, and commonalities among your customers, which can help you create more targeted messages.

Want to take it a step further? Personalize your message. Even the tiniest things, like adding “Hi Susie” to the beginning of your email, can increase engagement exponentially.

Speak to their pain point.

You have to tread carefully with this one, lest you delve into the not-so-recommended territory of fear-mongering. In order to offer up your solution, you have to first communicate why the reader needs that solution.

There are many ways to do this. One of the best ways is to let someone else deliver the bad news. You can do this easily by sharing an interesting fact or statistic from a reputable source.

You’ve seen this a million times. Insurance companies use statistics related to accidents, disasters, or health issues to encourage consumers to purchase insurance policies. Security companies may use crime statistics or statistics related to home invasions to encourage consumers to purchase security systems. And the list goes on and on.

What statistics can you use that might inform your reader about something they might not have even been aware of–and how your product or service can solve that problem?

O is for “Offer”

Now that you’ve captured attention and made a connection with your reader, you need to clearly communicate why your prospect should buy the solution you sell. There are many ways to do this, but here are a few we love:

• Emphasize the unique benefits that set your product/service apart from competitors.
• Share testimonials from satisfied customers who have benefited from your product or service.
• Illustrate how your product or service has positively impacted the lives of real people.

V is for “Validate”

Now that you’ve captured your reader’s attention and shown them that your product/service will solve their problem, they’re ready to buy, right?

Wrong. Because objections are popping like popcorn in your reader’s mind. Right now, they’re thinking: But wait! What about… [fill in the blank with an objection your reader might have.]

Today, customers are more skeptical than ever. Between bots trying to sell them cryptocurrency on Tinder and Instagram ads sucking them into buy products they never actually receive, people are pretty darn afraid of getting burned.

To help them overcome their objections, consider what may be causing them to hesitate, empathize with them, and then address their objections head-on.

Here are a few ways to do this:

• Respond to the concern in a way that makes the reader feel heard and understood. Use clear and concise language. Relate to the reader. And be honest.
• Display social proof, such as the number of followers or subscribers on social media, positive reviews on review sites, or the number of happy customers.
• If price is a concern, offer discounts, financing options, or alternative pricing plans that fit within the customer’s budget.
• Offer a satisfaction guarantee or free trial period to help customers feel more confident in their purchase.
• Provide evidence of your company’s credentials, certifications, or awards, and share any media coverage or industry recognition.

E is for “Ease”

It might seem ludicrous at this point to think your reader is still sitting on the fence when you’ve given them so many reasons to get off, but humans can be interesting creatures. We tend to fear commitment. This is why your call to action needs to speak to those who are ready to click “Buy Now” – and to those who aren’t.

Here are a few ways to make it easy for your readers to take action:

• Test different CTAs: “Learn more” or “Try it out” are great CTAs, as they invite the reader to explore and learn more about your product or service without committing to a purchase.
• Good old-fashioned FOMO: By adding a time limitation or limited offer to your service or product, you are more likely to inspire action.
• Include a transitional CTA: If your reader isn’t ready to take the desired action, give them another option.

Think of your CTA as asking someone on a date. Don’t be demanding. Be enticing and inviting.

Wrapping It All Up

Once you’ve nailed the L.O.V.E. copywriting framework in an email sequence, you’ll want to tie it all together by writing absolutely unforgettable subject lines for each email. Remember, 33% of people open email based on the subject line alone. It would be a tragedy to invest the time in developing an awesome email marketing sequence like this only to find that noone actually reads it.

Here are a few tips to help you create email subject lines that work:

• Keep it under nine words if possible. People have short attention spans.
• Make sure it touches on a pain point.
• Make it weird–weird subject lines inspire curiosity and clicks.

Check this out if you want 8 more points to make effective email marketing subject lines quick and easy.
By integrating the proven L.O.V.E. email copywriting framework into your marketing tactics, you can create an automated system that deepens connections, builds trust, and converts prospects into buyers consistently and predictably. And that’s the whole point of this thing we call digital marketing!

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The post The L.O.V.E. 4-Step Email Copywriting Framework: Connections, Trust & Conversion appeared first on DigitalMarketer.

Frequently Asked Questions

What motivates entrepreneurs?

We are motivated by passion. But, we have an inborn desire to create something meaningful and make a difference. To make a lasting difference for our loved one and ourselves.

To give back. To help others. To leave a lasting legacy.

We do it because we love what we do. We feel the need to live fully and achieve success in all aspects of life.

We are driven primarily by a sense that purpose and mission is important. It cannot be achieved solely through money.

The key here is to find a way to combine business with pleasure. Entrepreneurship becomes more than a job.

Because of this, I am passionate about helping entrepreneurs succeed. My goal is to empower them to achieve their financial freedom and leave a lasting impact on the world.

I am living proof that creating value is better than anything. And sharing your knowledge and expertise with the rest of the world.

It's more than enough to make a product or service great. To understand your customers and what their needs are, you need to first get to know them. What they want.

This will ensure that you always improve your offering. And therefore, you'll always provide more value.

You will attract more customers if your products and services are more valuable. And if you gain more customers, you will sell more products and services. Plus, you'll generate more revenue if your products and services are more popular. Plus, if your revenue is higher, you will eventually be financially self-sufficient.

Money is not everything. It's the means to an end. Not the end in itself.

So, if you truly want to live a rich life, you cannot focus only on money. It is important to make a positive difference. Contributing. Contributing. It is creating something of value. You create something unique. It adds meaning and purpose to your life, as well as those of others.

Entrepreneurship requires risk-taking. However, this does not mean you should have any rules. Flexibility is what it means. Adapting. Adjusting. Improving.

You can succeed as long as you remain true to yourself, uphold your values, and keep your integrity.

Entrepreneurship is a calling. A vocation. You have the chance to contribute. To create wealth. To shape history.

When you embrace all of these things, you will be the best version of yourself.

You will be unstoppable.

How to Motivate yourself as an Entrepreneur

The best way to motivate yourself is to find someone else who is motivated to do what you are trying to do. Ask someone who's working hard to reach his goals for how he achieved them.

Ask for advice, listen and learn, but most importantly, be sure to follow the advice. If you find someone who is successful, emulate them.

You can do whatever it takes to be that person. Take their advice. Take their advice. Follow their example.

Keep pushing forward. Keep moving. Never stop learning. Never give up.

Never listen to anyone telling you that you're not capable. Don't let anyone tell you that there isn't a path for you to follow.

Even though you may fail, that doesn't make it any less valuable. Failure is an opportunity to grow stronger. To learn more. To push harder.

Failure is only another step on your journey to success.

So go ahead and get started. Start today to move closer towards your dreams.

What are you waiting to do?

What's your greatest motivation in life?

So you're curious about my best motivation in life? Let me tell, you. Helping people feel better about their lives is what motivates me the most. To make them realize that they are amazing, because they are. They are worthy of love because they are.

They are entitled to happiness.

It is important to feel great about yourself. Nothing. And I'm determined to make the world a better place.

Because when we feel good about ourselves, we become more open minded and compassionate towards those around us. You can stop judging other people based upon superficiality, and instead see the person inside. That's really cool.

The most powerful way to motivate someone is to show them that they already have everything they need within themselves.

It may be something they didn't realize, but it's why they've been struggling for so long with something. They knew deep down that they could heal themselves.

They only needed the right environment and support system. However, they forgot to see that.

It's not hard to see why they lost it. Because they were too busy trying to figure out where the problem came from. They were too busy trying to fix the problem, when they realized that they had all of the tools needed to solve it.

They also forgot to mention that the main reason they couldn’t solve it was because the answer wasn’t in their heads.

It is possible to create a completely new reality. You only need to learn how to tap into your inner genius.

Once you do that, everything else will follow. It's easy to make your dreams come true.

You see, I believe everyone has access to their own unique superpower.

We only need to learn how it works.

What are the five most important motivators for entrepreneurs?

Motivation is key for success. Without it, nothing could happen. We wouldn't exist without it.

Motivational psychology is the study and analysis of human behavior when motivated. Motivation can make us do amazing things. It is also evident that our motivation is limited.

The five most important motivational factors are:

1. Autonomy – The freedom of choice
2. Mastery - the ability to master skills
3. Purpose – The sense of purpose
4. Relatedness – The feeling that you are part of something larger
5. Reciprocity, the desire to give and receive

You may feel that these motivators could be applied to your business. However, each one offers a slightly different perspective of why people act the way they do.

One person might desire autonomy in order to live the life he chooses. Perhaps he seeks mastery in order to excel at his job.

So on. These are just some examples of possible motivations. There are many more. There are many others. But which ones are most relevant to your specific situation? All of that depends on you.

In order to find out, I'd recommend writing down three words that describe your ideal work environment. Next, take these words and apply them in your current work environment.

If you struggle to come up with ideas, simply ask yourself why are you doing this. Your goals will be identified when you have an answer.

Once you know your goals and objectives, you can determine where you stand now. That knowledge can help determine if you should change.

If you aren't willing to change anything then it's time for you to look at your options.

However, if you are looking to make positive changes in your life, you will need to begin thinking about how to motivate yourself.

Which of these motivators is most effective? It is difficult to know. Instead of focusing only on one factor, consider all five.

These will assist you in achieving your ultimate goal of becoming an entrepreneur.

What are the motivations behind entrepreneurs?

There are three main types of motivation for entrepreneurs. Each type has its unique set of strengths as well as weaknesses.

External motivation is the most common. It's where someone wants to make more money. This motivation is usually triggered by financial concerns.

External motivation is driven mostly by personal interest, ambition and desire. This type of motivation is very goal-oriented.

The rarest form of internal motivation is the one that's more common. People with inner motivation are less likely to seek wealth. Instead, they aim for other goals, such as self-development or fulfillment.

People who have internal motivation are often called "passionate" as they find fulfillment in their work.

Finally, intrinsic motivation can be described as the least common form of motivation. Intrinsic motivation refers only to people who are motivated by the satisfaction and enjoyment that comes from working towards a particular goal.

Motivation from within is stronger than external motivation.

The inner motivation is intrinsic. It is based on the belief that people have certain talents and abilities. These talents and abilities allow them to accomplish things that no one else could possibly do.

Realizing our talents and capabilities makes us happy and fulfilled. We feel like we're doing important work.

In simple words, intrinsic motivation makes us feel happy. That happiness comes from knowing that we can accomplish anything we put our minds to.

This sense of accomplishment is what keeps us going when things get tough.

You might even find it boring if you don’t enjoy what your doing.

Click here to read more about entrepreneur motivation.

Motivation is important for entrepreneurs.

When we feel lost or stuck in life, motivation is the fuel that propels us forward. Motivation gives us the courage to face our fears, and makes decisions that may seem impossible or risky.

Motivation is also key to success. If we lack motivation, it can lead to being unmotivated, lazy, unproductive, and eventually, unsuccessful.

You can unlock your potential by finding ways to motivate you. It is important to find a way that motivates you throughout the day.

It is like a muscle. The more you work it, the stronger it will become. If it's not exercised, it will begin to weaken.

The most successful entrepreneurs are self motivated. They set goals and plan the steps to reach them.

But there are times when you may need help staying motivated. Here are three easy steps to keep you going.

Step 1) Get inspired. Find an inspiration figure. Someone who is already achieving what you'd like to accomplish.

Step 2: Set small goals. Each goal should be achievable. You should be focusing on the next step and not the final goal. You can reach big goals quicker by breaking them into smaller pieces.

Step 3: Reward yourself. You can reward yourself when you reach your goals. You don't need to get something in return; you could just be enjoying the time spent doing something.

Remember that motivation is a choice. Choose happiness, choose success, and live a full life.

Get started today if your goal is to make positive changes in your daily life. First, decide to make a change. Next, take action. Start living your dreams right now.

Statistics

• “Life is 10% what happens to you and 90% how you react to it.” (oberlo.com)
• Our 10 years of research also shows that 75% of mentored entrepreneurs increased their revenue, and 82% of their businesses survived the first two years. (carolroth.com)
• That means for $150,000, you could have bought 10 percent of Airbnb." (entrepreneur.com)
• According to analysts, Johnson has high appeal in all four quadrants tracked at the multiplex: male, female, over-25 and under-25. (forbes.com)
• I shifted my motivational point from something huge (and undefined) to improve by just 1% each day. (carolroth.com)

External Links

due.com

• How to Overcome Fear of Failure


• 7 Daily Habits that Insanely Productive Persons Use - Due

kabbage.com

• My Business Needs to Grow


• American Express

inc.com

• How to make your passion your every day dream job

twitter.com

• Twitter


• Melanie Curtin (@MelanieBCurtin), / Twitter

How To

Are You a TRUE Entrepreneur?

A true entrepreneur is a person who creates value for himself and those around him. He takes risks, he builds businesses, and he makes money.

He doesn’t wait until someone offers him an opportunity. He is self-motivated, a leader and a winner.

An entrepreneur who is truly successful knows how to make quick and effective decisions. He sees the problem clearly and finds creative solutions.

In his mind, there is little difference between business and life. To him, entrepreneurship isn't a job; it's a way of life.

True entrepreneurs are unafraid to fail. Failure is part of the journey to success. True entrepreneurs embrace change, and thrive under pressure.

They are determined to achieve success and growth. Most importantly, they love what they do because they enjoy creating value.

They don't just want to build successful companies, they want to create successful lives for themselves and their families.

Next time you are feeling unmotivated, or confused about starting your own business, think this:

"Am I a true entrepreneur?" If the answer is yes, then you can take action. If the answer is no, it may be time to rethink what you are doing in your career.