Is SEO dead?
No, it’s not. (I’ll explain below)
Will SEO exist in 10 years?
Yes, it will. (In some form or fashion)
What’s the future of SEO?
A marriage between AI, SEO, & Humans.
Do I have your attention?
My name is Connor Gillivan. I’m an SEO and Entrepreneur. I’ve built multiple businesses online in the past 10 years to 6, 7, & 8 figures using SEO w/ an exit in 2019. Today, I teach SEO to millions through LinkedIn and my personal website.
In this article, I’ll break down simple-to-understand answers on the future of SEO so that you (as a marketer, SEO, or entrepreneur) can benefit from SEO instead of being dominated by it.
Here’s what we’ll cover:
- 5 Predictions About the Future of SEO
- #1: AI & ChatGPT Will Enhance & Hurt SEO
- #2: GrE-A-T Content Will Win the SERPs
- #3: Mobile & Voice SEO Will Continue to Rise in Popularity
- #4: The Best “System SEOs” Will Outlast the AI Rush
- #5: Is SEO Dead? Absolutely Not. Will SEO Exist in 5 Years? Yes! Here’s Why
- Actionable Steps to Tap Into the Future of SEO
5 Bold Predictions About the Future of SEO
In the next 5 to 10 years, SEO will undoubtedly change.
It’s been that way for the past 20 years since Google was founded and search engines became a staple in all of our digital lives.
This idea of “seo is dead” isn’t a new one either.
It’s been said time and time again, but SEO continues to grow and live on.
Why?
Because people still have questions that they want answers to.
That’s the core of SEO.
Let’s dive into 5 predictions I have about where SEO will head next.
#1: AI & ChatGPT Will Enhance AND Hurt SEO
I believe in looking at both sides of the argument.
Some think AI is a godsend for SEO and others argue that it’s the worst thing that could happen to SEO.
I see both sides and I take the pros and cons into account as I incorporate AI and ChatGPT into my SEO processes and strategy.
Let’s break it down.
How AI Enhances SEO:
- Speed up SEO processes that were manual before.
- Help marketers better understand their customer avatar.
- Open marketers up to new ideas they didn’t have before.
- New tools to make the research & optimization process better.
How AI Hurts SEO:
- Marketers relying solely on ChatGPT and AI writing tools.
- Massive influx of poor quality AI generated blog content.
- Race to the bottom w/ AI generated content.
- Make marketers think they can do SEO w/out all of the other steps involved.
It ultimately comes down to HOW you USE AI for your SEO.
If you try to abuse it, it will most likely come back to bite you.
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If you intelligently build it into your current SEO processes and stay focused on high quality content targeted at the customer’s search intent, you should be in good shape.
#2: GrE-A-T Content Will Win the SERPs
With that understanding under our belts, let’s talk a bit about what type of content will reign supreme in the next 5 to 10 years.
It’s GrE-A-T content!
What is GrE-A-T Content?
Here’s a spectrum to define it for you…
- Bad: Solely AI generated. No editing. No optimization.
- Poor: Human written. No keyword research. Minimal optimization.
- Good: Human written. Keyword research. Okay optimization.
GrE-A-T: Human written. Displaying Experience, Expertise, Authority, & Trustworthiness.
E-E-A-T stands for Experience, Expertise, Authority, and Trust.
It’s a measure that Google takes into account when rating content published on the Internet.
When creating SEO content, you want to hit on E-E-A-T as much as possible.
Granted there may be adjustments to it over time, it all comes back to creating the best possible content for people searching on Google.
That’s what will continue to win, no matter how AI impacts the process.
#3: Mobile & Voice SEO Will Continue to Rise in Popularity
According to Exploding Topics, 56.8% of searches are performed on mobile. And that figure has doubled since 2015.
Similarly, 50% of the US population uses voice search features daily (according to Oberlo).
As mobile phones and voice enabled devices become more popular in households worldwide, we’ll see increasing amounts of searches performed with them.
AI and companies like ChatGPT contribute to mobile and voice search experiences enhancing the ability for new features to increase growth.
As we approach SEO over the next 5 to 10 years, voice and mobile will rise in importance.
#4: The Best “System SEOs” Will Outlast the AI Rush
All content is NOT created equal.
It’s the System SEOs that go above and beyond to create the highest quality content on the internet.
What’s a “System SEO”?
System SEOs = SEOs & marketers that are experts on the end-to-end SEO process and build systems and processes to support high quality at quantity.
The end-to-end SEO process:
- Competition research
- Keyword research & clustering
- Content planning & clustering
- Matching intent
- Drafting outlines from 1st page SERPs
- High quality human written content
- Content editing & optimization
- Quarterly upgrades
- Backlink building
AI tools can help SEOs & marketers in the entire pipeline.
The craze right now is ONLY focused on one of the stages: Writing content.
As AI tools progress and get stronger, they’ll bleed into all areas of the SEO pipeline.
You’ve Been Taught SEO ALL WRONG
Become a Certified Search Marketing Specialist and Start Boosting Your Sales by Attracting and Converting Your Ideal Leads Everywhere They Are.
The SEOs, marketers, and entrepreneurs that focus on building a high quality content creation system will be the ones that win in the short and long run.
#5: Is SEO Dead? Absolutely Not. Will SEO Exist in 5 Years? Yes! Here’s Why
At its roots, SEO is all about your ideal customer avatar.
Customer avatar = your ideal customer that you want to reach with your business.
SEO is answering questions for your customers & providing them with answers to questions, pains, problems, and frustrations that they have.
Yes, Google’s AI generated content will be able to answer questions to a certain extent, but millions of people will still seek deeper answers, content, services, and products.
People will still see a brand on social media or in an advertisement and want to know more.
Where will they go? Google and other search engines.
The same goes for people wanting to learn about specific topics, concepts, ideas, etc.
I argue this customer trend will continue to thrive in the next 5 to 10 years.
Actionable Steps to Tap Into the Future of SEO
The future of SEO is exciting! (If you’re an SEO or marketer that believes in SEO).
With the power of AI, creating high quality content will become more and more efficient.
Here’s 7 SEO tips to take action on today:
- Focus on your ideal customer – over everything else!
- Test out the new AI tools
- Learn the end-to-end SEO process
- Optimize an SEO system w/ efficient processes
- Design with mobile first in mind
- Focus on 10/10 GrE-A-T content
- Optimize often w/ intelligence
If you follow these in the next 5 to 10 years, you’ll be in great shape to adjust to the AI changes.
Just remember: It’s all about the reader and customer.
Conclusion on the Future of SEO
The future of SEO is upon us.
In just the past 12 months, we’ve seen a tremendous amount of change to the industry.
But that doesn’t mean SEO is dead.
In fact, it may be more alive than ever.
With ChatGPT and AI tools, SEO content can become even better than it was before.
It’s a matter of combining SEO + AI + Humans to create the highest quality content on the Internet.
Join that tribe and let’s make the future of SEO a bright one!
[TAG8]The post The Future of SEO: 5 Bold Predictions Based on 10 Years of SEO Experience appeared first on DigitalMarketer.
Frequently Asked Questions
What are the benefits of having an entrepreneurial mindset?
Entrepreneurship has many advantages. The first is your ability to be self-reliant. You no longer rely on others.
You will be able to work for yourself and follow your dreams. You can also build relationships with other entrepreneurs, as you share the same challenges and interests.
You gain confidence. You learn new things as an entrepreneur. This allows you to be flexible and adapt quickly. By thinking outside the box, you will not be trapped in a rut.
Our freedom to create our businesses is free from the restrictions imposed by society. We're free and able to decide what we do and how much we live.
We have two options: follow the crowd, or fight it. You have the power to be successful. We can choose to fail or win.
The freedom is exhilarating. But it comes with its fair share of responsibility. Because you will be responsible for all that happens within your company when you assume this role.
To succeed, you have to learn to manage risks. You shouldn't be afraid of trying new things. If you're willing to try to learn from your mistakes, you'll eventually reach your goal.
When you start your journey, remember these important lessons.
Remember:
- Entrepreneurship is a lifestyle choice.
- When you run your own business, you're the boss.
- Be aware of the following trends
- You don't measure success in money. It is in freedom.
- Your personal and professional lives must be balanced.
- Set clear expectations.
- Always be honest with your team.
- Remember, if you want something to happen, you've got to do something about it.
How do entrepreneurs motivate their employees?
Motivation can come anyplace. Motivation doesn't have to come from a specific place. All that matters is that it motivates them. Motivation is essential for any business, no matter how it comes in the form of a carrot or stick approach.
Employees who feel motivated are more likely to do well. For a team that performs well, provide them with the tools they need to feel empowered.
They must feel valued. They need to feel valued and able to learn. A place where they can freely share their ideas without fear of punishment.
They need a company culture that encourages them to succeed. That's how you keep your best talent happy, loyal and productive.
You need to recognize the behaviors that make you successful in order to maintain a culture. You can offer bonuses for achieving goals, training opportunities, raises in pay, or other perks like health insurance.
Communication and clear direction are essential. You must ensure that everyone understands the expectations and reasons for them.
Make sure you have written policies and procedures. You should ensure that they are observed by someone.
And most importantly, communicate frequently. Keep your team informed about what's going on in the organization. Inform your team about what's going on and what's coming up.
Communication is essential, and taking care of your team will ensure that you remain ahead of the rest. They'll take care of you.
Without a great relationship with your employees, you could lose a lot of money. Studies have shown that companies with high employee engagement score higher in productivity and profitability than those struggling to retain their top performers.
It's important for employees to recognize that not everyone wants to work at a similar pace. Some prefer working alone while others love to collaborate. There are many ways to motivate individuals, and you can choose your own.
Some people may be more responsive to rewards than others, and some might prefer recognition. Whatever works for you, ensure it aligns with the company's goals.
It's up to the leader to set the tone. Keep your mind open. Listen to your team. You have to listen to your team if you want it done right.
How to motivate yourself as an entrepreneur
Finding someone who is motivated to do the same thing as you is the best way to motivate yourself. Ask someone who's working hard to reach his goals for how he achieved them.
Ask for advice, listen, learn and most importantly follow it. You can emulate someone who has succeeded if you find them.
Do whatever it takes to become that person. Learn from them. Take their advice. Follow their example.
Keep pushing forward. Keep moving. Never stop learning. Never give up.
Never allow anyone to tell you that your abilities aren't possible. Don't listen to anyone who tells you there is no path.
You may fail, but that doesn't mean you've failed. Failure can make you stronger. To learn more. To push harder.
Failure is just another step along the road to success.
You can start now. Get started today and you will be closer to your goals.
What are you waiting to do?
Why is motivation so important for entrepreneurs?
Motivation is the fuel that drives us forward when we feel stuck or lost. It gives us the strength to face our fears and make decisions that might seem risky or impossible.
Motivation is also the driving force behind success. Lack of motivation can cause us to become lazy, unmotivated or unproductive, ultimately leading to our failure.
You can unlock your potential by finding ways to motivate you. You need to find a way of staying motivated every day.
Think of it like a muscle - the more you exercise it, the stronger it becomes. If you don't exercise it, it begins to atrophy and weaken.
Self-motivated entrepreneurs are the best. They set goals, plan how they'll achieve them, then follow through.
There are times when you need to be motivated. These are three easy steps that can help you stay motivated.
Step 1) Get inspired. Find someone who inspires and motivates you. Someone who is already doing what you desire.
Step 2) Set small goals. Make sure that each goal is reachable. Focus on the next step rather than the ultimate result. You can reach big goals quicker by breaking them into smaller pieces.
Step 3. Reward yourself. Reward yourself for achieving your goals. Reward doesn't necessarily have to be tangible; it could be simply taking the time to do something enjoyable.
Motivation is a choice. Choose to be happy, to be successful, to live a fulfilled life.
So if you want to change your life, start today. The first step is to decide to change. Next, you must take action. Get started now on your journey to living the life you desire.
What motivations are there for entrepreneurs?
There are three main categories of motivation for entrepreneurs. Each type of motivation has its strengths and weaknesses.
External motivation is the most popular form of motivation. This motivates people to earn more. This motivation usually stems from financial concerns.
External motivation is driven primarily by personal interests, ambitions, and desires. This type of motivation leads to people who are extremely goal-oriented.
Internal motivation is far more rare. People who have internal motivation don't seek wealth. Instead they pursue other goals such self-development, fulfillment, and service.
People with internal motivation are often called "passionate" because they find satisfaction in their work.
Intuition is the most common type of motivation. Intrinsic motivation is a person who finds enjoyment and satisfaction working towards achieving a goal.
The intrinsic motivation of a person is more powerful than the external or internal motivation.
The inner motivation is intrinsic. It is based in the belief that each person has certain talents or abilities. They have the ability to do things no one else can.
We feel fulfilled and happy when we recognize our talents and abilities. We feel like we are doing important work.
In simple words, intrinsic motivation makes us feel happy. This happiness is based on the knowledge that we are capable of achieving anything we set our minds to.
This feeling of accomplishment keeps you going no matter what the circumstances are.
It's a fact that if you don’t love what you’re doing, then it's not worth doing.
Click here to learn more about the motivation of entrepreneurs.
What makes an entrepreneur succeed?
There are two types of entrepreneurs; those who make money and those who make time.
What makes them different is their approach to business. The difference between them is how they approach their business. Those who make more money are focused on making more money, while those who make more time are more focused on making more.
Those who make money are driven by the desire for financial freedom. Their goal is becoming and staying rich.
They are driven by greed and fear. They do not care about the future because they know that once they achieve their goals, they will be well-equipped for life.
This type of person is commonly referred to by the term "hustler". They have a focus on the bottom and are able to find ways of increasing revenue without regard to quality.
Some people make their own time. These entrepreneurs are driven and passionate. They want to create something meaningful that will last forever.
They are driven by altruism. They want to accomplish great things. They want to create products and services that are meaningful.
These people are often called dreamers. They are driven and inspired by vision. They understand that success takes hard work, perseverance, and dedication.
These entrepreneurs are also creative. They are constantly looking for opportunities that have never been seen before.
They thrive in the unknown. They will spend hours researching any topic that interests them. They love to learn new things and are open to new ideas.
It's also why they can easily adapt to change. They will take on any challenge and get dirty. The only thing they won't tolerate is mediocrity.
So which type of entrepreneur are you? Do you have a burning desire to make money or a burning desire for meaning?
Congratulations to those who answered yes to both of these questions! You are a successful entrepreneur.
I've had the pleasure of meeting many successful entrepreneurs over my career and one thing struck me was their passion.
Financial wealth is not the only measure of success for entrepreneurs. Their impact is what defines their success.
Steve Jobs, for instance, was well-known because of his charitable work but wasn't very wealthy. He was only in his mid-40s when he bought his first house.
His ability create products that changed the course of history was his greatest source of wealth. And that is what makes him special.
It is not about accumulating wealth. It isn't to build empires, or amass political power.
Your job involves building relationships with customers. To build trust. To inspire others to succeed.
To make a difference. It's your legacy. That's your legacy.
If you are interested in building a legacy that is meaningful, let's get started.
Social Media University will teach you how to generate passive income online. How to market your business and make it grow automatically.
Statistics
- Invest at least 30% managing those with authority over you and 15% managing your peers.” (americanexpress.com)
- I shifted my motivational point from something huge (and undefined) to improve by just 1% each day. (carolroth.com)
- That means for $150,000, you could have bought 10 percent of Airbnb." (entrepreneur.com)
- “If you look to lead, invest at least 40% of your time managing yourself – your ethics, character, principles, purpose, motivation, and conduct. (americanexpress.com)
- According to analysts, Johnson has high appeal in all four quadrants tracked at the multiplex: male, female, over-25 and under-25. (forbes.com)
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How To
These are 10 ways you can motivate your employees
Motivation is one of your most difficult tasks. It takes patience, perseverance as well as sacrifice and effort. You must understand how to motivate people and make them want to work hard.
If you don't know what motivates someone, you won't be able to get him/her motivated. You can't help but wonder why your employee wants to make a change. This article will teach you how to motivate employees through a variety methods.
1. Give them the feeling of importance - This is one of the best methods to motivate your employees. You are telling them that they are valuable and unique when you create this feeling. They should always believe they are doing a good job and that their efforts count.
2. Give Recognition to them - People love recognition. People are more happy if they are given recognition. Recognize your employees from time to again if you want them to be motivated.
3. Respect Your Partner - Respect is an essential part of any relationship. Respecting your partner is key to motivating them. Respecting others allows you to tell them they matter.
4. Open Communication with Your Employees - Openness is a great way for people to feel motivated. If you are open with your employees, it encourages them learn new things. They feel proud and happy when they learn new information.
5. Reward for Good Work - You encourage people to work harder when you reward them for their good work. You should first verify that they did a great job before you give them a reward.
6. Setting clear goals - Giving your employees something to strive for will help them be more motivated. Give them a goal to help them be better workers.
7. Tell Your Employees What's Up - You may feel that telling your employees all about the company's plans and objectives would waste their time. However, it's a very effective method to motivate them. Telling them about the company's plans lets them know what they should focus on next.
8. Give feedback - Feedback is a great way to increase employee morale. Although it takes time to give feedback, it is well worth it.
9. Let Them Know Who Their Boss Is -Another powerful way to motivate your employees is by letting them know who their boss is. You will make sure they are well-informed and know where they can go to get help.
10. Ask For Help - Finally, asking for help is yet another way to motivate your employees. You tell your employees that they can trust you when you ask for their help. They trust you and know that you care.
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