Revolutionize Your Marketing Strategy with Podcasting

By Jennifer Allan April 28, 2023 14 mins read 174 Views

Podcasting has become an increasingly popular way for businesses to reach their target audience and build a loyal following. But how can businesses use podcasting as a part of their overall marketing strategy?

I know firsthand as a business owner the importance of creating a targeted and effective marketing strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for my brand. That’s why I decided to leverage the power of podcasting by launching the Creative Visionaries Podcast as a part of my overall marketing strategy at Creative Marketing.

To create a targeted and effective podcast marketing strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for their brand, businesses can turn to DigitalMarketer’s Customer Value Journey (CVJ) framework. While it is most commonly used in the development of a marketing plan there is a huge opportunity to align each stage of the CVJ with the podcast marketing process.

Businesses can create episodes that attract listeners, build trust, and ultimately convert them into loyal brand advocates. This approach ensures that every podcast episode provides value to the listener, while also advancing them further along the customer value journey toward becoming a loyal customer.

To better understand how the CVJ framework can be applied to podcast marketing, let’s take a closer look at each of the eight stages:

Awareness: At this stage, the customer becomes aware of the business and its products or services.
Engagement: The customer engages with the business in some way, such as by visiting the website or signing up for an email list.
Subscribe: The customer opts in to receive more information from the business, such as a newsletter or free content.
Convert: The customer makes their first purchase from the business.
Excite: The customer experiences the product or service and becomes excited about it.
Ascend: The customer makes additional purchases or upgrades to higher-priced products or services.
Advocate: The customer becomes a loyal fan of the business and recommends it to others.
Promote: The customer actively promotes the business and its products or services to others.

Applying this framework to podcasting, businesses can create and market a successful podcast that guides customers through each stage of the journey.

At the Awareness stage, a business might promote its podcast on social media or through paid advertising to reach new listeners. By offering valuable and engaging content in the podcast, businesses can then move listeners into the Engagement and Subscribe stages of the journey.

Encouraging listeners to subscribe to the podcast and leave reviews can help move them into the Conversion stage, where they become paying customers.

During the Excite stage, businesses can leverage their podcast to deepen engagement and foster brand loyalty. By offering valuable content that speaks directly to their customers’ needs and interests, businesses can generate excitement and enthusiasm around their brand, further strengthening their connection with their audience.

This leads them directly into the Ascend stage, where customers are offered opportunities to move up the value ladder by making additional purchases or upgrades to higher-priced products or services, building a deeper relationship with the brand.

For example, a digital marketing agency could establish authority in their industry by offering marketing consulting services and using a podcast to provide valuable insights and tips to potential clients, ultimately building trust and establishing themselves as an expert in their field.

At the Advocate stage, businesses can use their podcast to create a community of loyal fans who actively promote their brand. This can be done by encouraging listeners to share the podcast with others, leave positive reviews, and engage with the business on social media.

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Businesses can create long-term loyalty and advocacy by promoting their podcast to their existing audience and leveraging the Promote stage of the customer value journey, which involves creating a sense of belonging and community around their brand.

So, we’ve talked about how podcasting can really benefit businesses. It’s a great way to get your brand out there, engage with your customers, and connect with your target audience. Plus, it’s a powerful tool for establishing your expertise and building a strong, recognizable brand.

By incorporating the CVJ framework to guide their podcast marketing efforts, businesses can create a more targeted and effective strategy that maximizes the value of each customer and builds long-term loyalty and advocacy for their brand.

To create a successful podcast, businesses should follow some key tips:

First, they should identify a specific niche or topic that appeals to their target audience. By focusing on a specific topic, businesses can differentiate themselves from other podcasts and create a loyal following.

Second, businesses should produce high-quality content that provides value to their listeners. This can include interviews with experts in the industry, tips and advice, and engaging storytelling.

Third, businesses should promote their podcast through various channels, including social media, email marketing, and paid advertising.

With dedication and creativity, podcasting can be a valuable asset for any business looking to stand out in today’s digital landscape. By creating high-quality content that resonates with their audience, businesses can increase brand awareness, engagement, and loyalty.

Incorporating the Customer Value Journey framework can help guide their podcast marketing efforts and create a more effective and targeted strategy. So, if you’re looking to take your business to the next level, consider starting a podcast today and join the millions of businesses already leveraging this powerful tool.

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Frequently Asked Questions

How can entrepreneurs motivate employees?

Motivation can come in any form. Motivation doesn't have to come from a specific place. All that matters is that it motivates them. Motivation is essential for any business, no matter how it comes in the form of a carrot or stick approach.

A motivated employee is more likely to be productive and happy. You want your team to perform better. Give them the tools to feel empowered.

You need to create an environment where they feel valued. They should feel encouraged to grow and learn. Where they can contribute ideas without fear of punishment.

A company culture that allows them to thrive and succeed. That's how you keep your best talent happy, loyal and productive.

To maintain a positive culture, you must reward the people who make it happen. This includes giving bonuses to those who achieve goals, providing training opportunities, increasing your pay rises, and offering perks such as insurance.

Communication and clear direction are essential. Make sure everyone understands what is expected and why.

You must ensure that policies and procedures are clearly written and communicated. Make sure there's someone responsible for making sure they're followed.

Communicate often, and that's the most important thing. Keep your employees informed about the current state of the organization. Let them know what's happening and what's next.

Communication is vital. Looking after your team is the best way for you to stay ahead of the game. They will take great care of you.

A bad relationship with employees could lead to big problems. Studies have shown that companies with high employee engagement score higher in productivity and profitability than those struggling to retain their top performers.

It's important that employees understand that they don't all want to work at the exact same pace. Some prefer working alone while others love to collaborate. There are many motivational methods that can be used to motivate people. It's up you to choose the one that works best for you.

For example, some may respond better to incentives, while others might appreciate the recognition. Whatever works for your company, ensure that it is consistent with its goals.

It's up to the leader to set the tone. Keep your mind open. Listen to your team. And remember, if you want something done right, you've got to do it yourself.

What are the different motivations for entrepreneurs?

There are three major types of motivation that entrepreneurs can use. Each type has its own set of strengths and weaknesses.

The most common form of motivation is external, where an individual wants to make more money. This motivation usually stems from financial concerns.

External motivation can be driven by personal passion, ambition, or desire. People with this type of motivation tend to be very goal oriented.

It is rare to find internal motivation. Internal motivation is rare. They don't necessarily seek wealth, but instead pursue other goals like self-development and fulfillment or service to others.

People with internal motivation often call themselves "passionate" because it is easy to find satisfaction in their work.

Finally, intrinsic motivation is the least popular type of motivation. Intrinsic motivation is a person who finds enjoyment and satisfaction working towards achieving a goal.

The intrinsic motivation of a person is more powerful than the external or internal motivation.

The inner motivation is intrinsic. It's based on the belief in certain talents and abilities. These talents and abilities enable them to achieve feats that no other person could ever do.

It is satisfying and fulfilling to realize our potential and talents. It makes us feel that we are doing valuable work.

In short, intrinsic motivation makes us happy. The joy that comes from knowing we can accomplish whatever we set our minds on is intrinsic motivation.

This sense of accomplishment is what keeps us going when things get tough.

If you don't like what you do, why bother?

Click here to find out more about entrepreneurial motivation.

What are the five important factors of motivation in entrepreneur?

Motivation is key for success. Without it, nothing would happen. It is the only thing that would make us exist.

Motivational psychology is the study of how humans behave when motivated. When motivated, we do amazing things. But it's also clear that there are limits to our motivation.

These five motivational factors are essential:

Autonomy: The freedom to make your own decisions
Mastery is the ability or capability to master certain skills
Purpose: The feeling of purpose
A feeling of belonging through the concept of relatedness
Reciprocity - the desire to give back

You may feel that these motivators could be applied to your business. However, each one offers a slightly different perspective of why people act the way they do.

An individual might want autonomy because he is able to make his own decisions. Or he might want to mastery because he wants more skill at his job.

You could go on. These are just some of the motivations that could be used. There are many other motivations. However, which ones might be most applicable to your particular situation. All of that depends on you.

To find out, I recommend that you write down three words that describe your ideal workplace environment. Next, use those words to describe your current working conditions.

If you are having trouble coming up ideas, ask yourself "Why am I doing it?" If you can't think of any ideas, ask yourself: "Why am I doing this?" This will help identify your goals.

Once you know your goals and objectives, you can determine where you stand now. And this knowledge can help to decide whether you should make changes.

If you don’t want to make any changes, it's time to assess your options.

You need to think about motivating yourself if you want to improve your life.

Which of these motivators is most effective? It's hard for us to say. Instead of focusing only on one factor, consider all five.

This will help achieve your ultimate goal of being an entrepreneur.

What are the motivations of an entrepreneur

The three main motivations of entrepreneurs are freedom, money and knowledge.

Freedom means having the ability to do whatever you want whenever you want. This is why we are entrepreneurs even if our current job or situation restricts us.
Also, money is very important. Without it we would not consider starting a company. You can live without food, water and shelter but you cannot survive without money.
But the third motivation is knowledge. Entrepreneurship requires us to constantly learn more and more, which is why we often find ourselves reading books, attending seminars, taking online courses, and learning how to create products and services.

This is what drives us towards our goals and success. It gives purpose and meaning to our lives.

These three aspects are the reason we started our ventures. These three things are what keep us going each day.

These three things might be the reason we pack up and leave. These three essentials are what will make us truly happy.

What is your greatest motivation?

Do you want to know my top motivations? Let me tell you. To help others feel better about themselves is my greatest motivation. To make them feel amazing because they are. They are worthy and deserving of love.

They do deserve happiness.

It is important to feel great about yourself. Nothing. I'm willing to do whatever it takes for our world to be better.

Because when we feel good about ourselves, we become more open minded and compassionate towards those around us. You stop judging people based only on their superficiality. Instead of judging them, you start to see the person within. This is really cool.

It is the best way to motivate people to believe that they have everything they need.

It may be something they didn't realize, but it's why they've been struggling for so long with something. They knew deep down that they could heal themselves.

All they needed was the right environment, the right support system, and the right mindset. This was something they somehow lost sight.

It's not hard to see why they lost it. Because they were too busy trying figure out what the problem was. They were trying to fix it all they could, but they didn't realize they had all the tools to do it.

They forgot to realize that they didn't know the solution.

You have the power to create a new reality. You only need to learn how to tap into your inner genius.

The rest will fall into place once you do. It will be a joy to realize your dreams.

You see, every person has their unique superpower.

Only we have to know how to use it.

Motivation is important for entrepreneurs.

Motivation is what keeps us moving forward even when we feel discouraged or lost. It gives us the power to face our fears.

Motivation is also key to success. Lack of motivation can cause us to become lazy, unmotivated or unproductive, ultimately leading to our failure.

To unlock your potential, you must find ways to motivate. You need to find a way of staying motivated every day.

Think of it as a muscle. The harder you exercise it the stronger it gets. It begins to weaken and atrophy when it isn't exercised.

Entrepreneurs who are self-motivated are some of the most successful. They set goals, plan how they'll achieve them, then follow through.

There are times when you need to be motivated. Here are three easy steps to keep you going.

Step 1) Get inspired. Find an inspiration figure. Someone who is already achieving what you'd like to accomplish.

Step 2. Set small goals. Be realistic about each goal. Keep your eyes on the next step, not the final outcome. By breaking big goals down into smaller ones, you'll be able to reach them faster.

Step 3 - Reward yourself If you have achieved your goals, give yourself rewards. You don't need a reward to be material. It could be as simple as taking the time to do something that you enjoy.

Remember, motivation is a choice. Choose to be happy, to be successful, to live a fulfilled life.

So if you want to change your life, start today. The first step is to decide to change. The next step is to take action. Start living your dreams right now.

Statistics

"Most of the time when people ask me about motivation, 80 percent of the time, I attribute it to gratitude. (entrepreneur.com)
I shifted my motivational point from something huge (and undefined) to improve by just 1% each day. (carolroth.com)
Invest at least 30% managing those with authority over you and 15% managing your peers.” (americanexpress.com)
Our 10 years of research also shows that 75% of mentored entrepreneurs increased their revenue, and 82% of their businesses survived the first two years. (carolroth.com)
“If you look to lead, invest at least 40% of your time managing yourself – your ethics, character, principles, purpose, motivation, and conduct. (americanexpress.com)

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How To

What are 3 things that keep entrepreneurs motivated?

Entrepreneurs need to be motivated. Without motivation, it is difficult to be driven and determined to succeed. But what motivates?

There are three main reasons why we stay motivated:

We love our business
Our mission/vision is bigger than ourselves
We have a passion for helping others

Find ways to tap these motivations to stay motivated. If we love our businesses, we feel great pride in it and satisfaction when it succeeds. A big vision makes us feel more content knowing that we're making a difference. When we feel fulfilled when we help others, it is because we are giving back to society.

According to Dr. John Cacioppo Ph.D., Emeritus Professor at the University of Chicago's study, it is the best way to motivate oneself to think about the things you care about. His book, "Loneliness," states that "the best source for motivation is caring about someone." This will make us more engaged and motivated. It makes sense that we will feel more passionate when we care about something.