First, think of how vast the internet is, and how impossible it is to reach every crack, corner, and crevice.
Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish.
That’s Reddit.
If you’ve spent only a few minutes redditting, you may be thinking it’s a place for cute cats and ridiculous memes…
However, Reddit is also a place for the president, for customer support, and just about anything else you can imagine. Reddit pulls at least two billion unique visitors a month and normally powers thousands of active communities per day, ranging from science, music, and politics to specialties like tech support and homebrewing.
If you are not paying attention to your niche subreddits, you don’t know your audience.
But there is more to Reddit than its own huge audience you need to be listening to. Reddit is getting a huge visibility in Google’s organic search.
Reddit is becoming an inevitable part of just about any buying journey. Just about any brand triggers [PRODUCT/BRAND NAME REDDIT] suggestion in Google’s Autocomplete results:
[Reddit] comes up in many brand-driven Google’s Autocomplete suggestions prompting consumers to search it even if they didn’t initially intend to.
There’s also a new SERP feature for Reddit called “Discussions and forums”:
Not being on Reddit means missing this huge organic search opportunity and failing to control this narrative.
Four More Reasons to Use Reddit for Digital Marketing
1. User-testing and New Product Feedback
Do you have a new website or product coming out soon? Is there anything in the beta stage?
Reddit is a great place to get quality (and free) feedback.
Continuing from the previous example, find the proper subreddit relevant to your business. Make sure you are operating within the subreddit rules and guidelines before submitting anything. If you’re unsure, consult one of the moderators by sending them a private message.
Further down the comment section, we see real feedback:
Boom! Redditors are happy to help each other in more niche subreddits – pretty cool right?
2. Extend Customer Service Reach
In the same vein, we can extend our customer service efforts by researching threads where our business or product is mentioned.
Be optimistic – sometimes Redditors are complimenting your service! Find them, thank them, and contribute to the positivity. This ties into increasing brand reputation as well.
A word of caution: do not jump head-first into the comment sections, especially if you’re representing a company. Instead, get your feet wet by observing how people talk about brands and how a representative responds.
Practice reddiquette (which is often different from subreddit to subreddit) and combine this with your observations. There are many stereotypes about redditors, but these only apply to the masses.
When you’re in a niche subreddit it’s much easier to identify the tone of voice and sentimental atmosphere. Plus, we’re able to target potential customers who have already expressed interest in our industry.
3. Community Building
Creating a subreddit (a sub-community) is practical for many reasons. We can create private subreddits for an internal office team or an exclusive community for your clients. Public subreddits allow anyone to view content and comment if you allow it.
With an active subreddit, businesses can provide useful information (such as resources, advice, guides, and feedback) to current and new customers. Expect to see a detailed post on creating and maximizing a subreddit from me in the future.
4. Increasing Awareness
While not every business will adopt a whale and host a naming contest, Reddit is a vast opportunity mine.
Take note of which content gets upvoted the most and ask your team, “Can we do something like this?” If the answer is yes, go for it.
There’s even a subreddit for small businesses where you are allowed to promote your business.
Step 1: Start Monitoring Reddit
Products and brands are being talked about in every corner of the internet. Identifying all of these mentions is a pretty simple process; it just takes a bit of time to set up.
Reddit is an excellent medium for providing current social monitoring tactics to aid in brand management and data collection.
I constantly see social media marketers saying they don’t “get” Reddit. They always say it’s too confusing or a place all businesses should avoid. If you call yourself a social media marketer and you don’t at least acknowledge the value of subreddits, you’re doing something wrong. It’s one of the top 50 websites in the world. The branding, social monitoring, and community benefits are undeniable.
Reddit is a medium that doesn’t have everything spelled out. So, some users give up easily after having a bad experience which could have been avoided if they had invested enough time to learn the social norms and history of the platform. By dismissing the platform, they’re dismissing target audience groups that are:
- already bunched together
- already talking about relevant industry topics
- asking questions YOU know the answer to
There are inside jokes, thematic content (i.e.; weekly contests), in-depth quality discussions, beginners looking for help, and much more. A local business – a plumber or an HVAC, for example – can be incredibly useful on subreddits. It’s an extension of customer service.
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The challenge: Social media marketers and business owners need to be flexible when experimenting with new platforms. Becoming a community member in a subreddit is the perfect way to get started. It’s such a simple concept but it gets twisted when you try to approach it from a traditional marketing perspective.
The benefits of being a contributing member include being able to extract social data, learning more about potential customers, the market, the interests, and demographics, and once you’ve gotten your fill, putting it all together in an accepted form of advertising. Or a contest. Or a game.
Every subreddit is different.
Take advantage of free tools. Here are some useful options:
- Google Alerts and Search Operators + Google Sheets/Excel
- Buzzsumo Alerts
Start off by opening up your preferred spreadsheet program. I recommend Google Sheets because it’s free and in the cloud, but Excel is also fine.
Let’s say your business is a homebrewing supply store – a local business with a large enough operation to handle online orders.
Run searches using site:reddit.com “keywords” in Google. Record each thread link on Reddit that you can contribute to, such as offering expertise, solving a problem, asking your own questions, or being a part of an event/evolving discussion. Then make a column to keep track of which threads you haven’t responded to yet. For more collaboration capabilities, consider using tools like Slack to make Reddit marketing a cross-marketing strategy.
The tools you can use are:
- Google Alerts
- Buzzsumo
Here’s a screenshot of creating a new alert using Buzzsumo:
Step 2: Create a Brand-Driven Subreddit
Owning a subreddit is your first step to owning a brand-driven narrative. Luckily anyone can create and moderate a subreddit.
If your customers are going to discuss your product on Reddit, they’d better do it in a space you can control.
Here comes the SERP management benefit of that: This should help you control [your product name+Reddit] results better. Some brands are doing that very well, e.g.:
Comcast-driven search triggers “Reddit” suggestion at #2.
As a result, Comcast owns those search results thanks to their official subreddits:
Controlling your brand-driven SERPs is the only way to ensure your customers will end up buying from you. It is your ultimate digital business card.
Additionally, they also successfully show up in Google’s AI snapshot (SGE) answer:
That’s your goal.
It takes time and effort to maintain a quality subreddit but your customer support team will likely enjoy it because it has a rewarding community-building aspect to it.
Make sure you set up your GA4 correctly to be able to measure the traffic from your new subreddit.
Step 3: Participate Outside of Your Subreddit
After you do some thorough reddit monitoring, set up your brand-driven subreddit and learn to talk to your customers in that space, you can start participating outside of it, in other relevant subreddits.
Reply to questions, make comments, and be genuinely active. Consider hosting an AMA (“Ask me anything”) to tell your story, use Reddit for content brainstorming, and learn more about your target audience.
Reddit is great for link building once you get a feel of it and understand what your niche reporters and bloggers are looking for when monitoring Reddit. It is great for competitors’ evaluation, product gap analysis, email marketing strategy and so much more. Stop ignoring Reddit as a marketing tool but approach it with care.
Results
We have been doing all kinds of Reddit analysis and strategy implementation for clients. We managed to control [brand name reddit] search results within 2 months of setting a brand-driven subreddit. For another client, our Reddit-driven viral marketing campaign brought in hundreds of clicks, links and shares, as well as positioned it as a trending search in Google:
Our client was a brand-new startup that barely produced any results for brand-driven searches. Google associated our client’s brand name with the biggest brands in the industry within a week of the Reddit-driven marketing campaign. This is the strongest signal you can build.
Reddit is one the most powerful tools you can use for brand awareness and beyond!
[TAG12]The post Mastering Reddit for Brand Awareness & Reputation Management appeared first on DigitalMarketer.
Frequently Asked Questions
What are the benefits of having an entrepreneurial mindset?
There are many benefits to being an entrepreneur. First, you can become independent. You stop relying on other people.
You can be independent and pursue your dreams. It also helps you build relationships with other entrepreneurs because you share similar challenges and interests.
You gain confidence. As an entrepreneur, you're always learning new things. This gives you the ability to adapt quickly and be flexible. You won't be stuck in a rut if you think outside the box.
All entrepreneurs are free to start their own businesses. We no longer have to follow the rules and regulations set out by society. We're free to decide what we want to do and how we want to live.
We can choose either to follow the crowds or go against them. You can choose to succeed or fail. We can choose either to fail, or win.
It is exhilarating. It comes with a fair amount of responsibility. Because you will be responsible for all that happens within your company when you assume this role.
You must be able to take risks if you want success. You shouldn't be afraid of trying new things. You will eventually achieve your goal if you are willing to learn from your mistakes.
When you start your journey, remember these important lessons.
Remember:
- Entrepreneurship is a lifestyle choice.
- If you own your own business, then you're the boss.
- Be aware of the following trends
- Success doesn't come in money; it comes in freedom.
- Balance your personal and professional life.
- Set clear expectations.
- Always be truthful with your team.
- Remember, if you want something to happen, you've got to do something about it.
Motivation is important for entrepreneurs.
When we feel lost or stuck, motivation is what propels us forward. It gives us the power to face our fears.
Motivation is also an important factor in achieving success. Lack of motivation can cause us to become lazy, unmotivated or unproductive, ultimately leading to our failure.
To unlock your potential, you must find ways to motivate. You must find a way to motivate yourself throughout the day.
Think of it like a muscle - the more you exercise it, the stronger it becomes. If you don't exercise it, it begins to atrophy and weaken.
Some of the most successful entrepreneurs are self-motivated. They set goals and plan how they will be achieved. Then, they follow through.
However, there will be times when motivation is needed. These three steps will keep you motivated.
Step 1) Get inspired. Find someone whose example inspires you. Someone who is already achieving the things you dream of.
Step 2. Establish small goals. Each goal should be achievable. Focus on the next step rather than the ultimate result. You can reach big goals quicker by breaking them into smaller pieces.
Step 3. Reward yourself. When you achieve your goals, reward yourself. A reward doesn't have to be material; it could simply be taking time to do something fun.
Motivation is a choice. Choose to be happy and to succeed, and to live an abundant life.
Start today if you are ready to make a change in your life. It is important to take the first step and decide to change. The next step is to take action. Start living your dreams right now.
How to motivate yourself as an entrepreneur
It is important to find someone who motivates you to do the things that you want to do. Ask someone who has worked hard towards achieving his goals to tell you how he did it.
Ask for help, listen, learn, and most importantly, keep it coming. You can emulate someone who has succeeded if you find them.
Do whatever it takes to become that person. Learn from them. Take their notes. Follow their example.
Keep pushing forward. Keep moving. Never stop learning. Never give up.
Don't let anyone tell your that you aren’t capable. Don't listen to anyone who tells you there is no path.
You may fail, but that doesn't mean you've failed. Failure can be an opportunity to learn and grow. To find out more. To push harder.
Failure is just another step in the journey to success.
Let's get started! Get started today and you will be closer to your goals.
Are you still waiting?
What are the three motivations for an entrepreneur?
Entrepreneurs' three most important motivations are freedom, money, and knowledge.
- Freedom means being able to do what you like whenever you like. This is why we are entrepreneurs even if our current job or situation restricts us.
- Because we cannot start a business without money, it is equally important that we have enough money. Although we can survive without food and water, we cannot live without money.
- But the third motivation is knowledge. Entrepreneurship requires that you continue learning. We read books, attend seminars, take courses online, and learn how products and services are created.
This is what drives us towards our goals and success. It gives us meaning and purpose.
These are the three main reasons we started our business. They are the main drivers that keep us going day after day.
These three things might be the reason we pack up and leave. These three essentials are what will make us truly happy.
What are the five most important motivators for entrepreneurs?
Motivation is key to success. Without it, nothing could happen. Without it, we wouldn't even be here.
Motivational psychology examines how motivation affects human behavior. Motivated people can do incredible things. There are limits to our motivation.
The five most important motivational factors are:
- Autonomy – The freedom of choice
- Mastery - the ability to master skills
- Purpose – The sense of purpose
- A feeling of belonging through the concept of relatedness
- Reciprocity – The desire to give back
These motivators may be able to be applied to your company. You may feel that each of these motivators could be applied to your business. However, each offers a slightly unique perspective on why people act the same way.
A person may desire autonomy because he wants freedom and control over his life. He might seek mastery to be more proficient at his job.
And so on. These are just some of the motivations that could be used. There are many others. But which ones are relevant to your particular situation? You decide.
I would recommend writing down three words that describe your ideal job environment to help you determine this. Next, use those words to describe your current working conditions.
If you struggle to come up with ideas, simply ask yourself why are you doing this. This will help you to identify your goals.
Once you've identified your goals, it is possible to begin to assess where you are at the moment. And that knowledge can help you determine whether or not you should make changes.
You don't have to change anything. It's time you evaluated your options.
But if you want to make improvements, then you'll need to start thinking about ways to motivate yourself.
Which of these motivators is most effective? It's hard not to say. Instead of focusing solely on one factor instead, you should focus on all five.
These will assist you in achieving your ultimate goal of becoming an entrepreneur.
How can entrepreneurs motivate staff?
Motivation can come anyplace. It doesn't matter from where motivation comes, as long as it inspires people to take action. No matter what approach you choose, motivation is crucial for any business.
The more motivated an employee feels, the more likely he/she is to perform well. Give your team the tools they need to feel empowered.
You must create an environment that makes them feel valued. They need to feel valued and able to learn. Where they can contribute ideas without fear of punishment.
You create a culture that allows employees to thrive and achieve their goals. This is how you keep your best people happy, loyal, productive and satisfied.
To maintain the culture you have to reward the successful behaviors. You can offer bonuses for achieving goals, training opportunities, raises in pay, or other perks like health insurance.
You also need to provide clear direction and communication. You must ensure that everyone understands the expectations and reasons for them.
Make sure your policies and procedures are written down and communicated. It is important that you designate someone to ensure that your policies and procedures are being followed.
And most importantly, communicate frequently. Keep your team informed about what's going on in the organization. Let them know about the latest developments and plans.
Communication is crucial, and it is important to look after your team. They will take good care of you.
Without a great relationship with your employees, you could lose a lot of money. Studies have shown that companies with high employee engagement score higher in productivity and profitability than those struggling to retain their top performers.
It's important to remember that not all employees are willing to work at an equal pace. Some people prefer to work alone, while others enjoy working in teams. There are many motivational methods that can be used to motivate people. It's up you to choose the one that works best for you.
One example is that some people respond better to recognition, while others may prefer incentives. You can do what works for you but make sure it is in line with the company's goals.
As the leader, you are responsible for setting the tone. Open-mindedness is key. Listen to your team. Don't forget to listen.
Statistics
- Our 10 years of research also shows that 75% of mentored entrepreneurs increased their revenue, and 82% of their businesses survived the first two years. (carolroth.com)
- Invest at least 30% managing those with authority over you and 15% managing your peers.” (americanexpress.com)
- That means for $150,000, you could have bought 10 percent of Airbnb." (entrepreneur.com)
- I shifted my motivational point from something huge (and undefined) to improve by just 1% each day. (carolroth.com)
- According to analysts, Johnson has high appeal in all four quadrants tracked at the multiplex: male, female, over-25 and under-25. (forbes.com)
External Links
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How To
How do I keep my enthusiasm high while starting a company?
If you want to make money online you need to focus on building an income stream. This means that you need to find a way of generating consistent revenue from your website.
You can do this by creating products that solve customers' problems. But how do these products get created? That's where the real fun begins.
There are two options for product creation. The traditional approach to product creation is to first come up with an idea and then work hard on it.
However, there is another option. You can simply ask yourself, "What problem am I trying to solve?" Find a solution to your problem by asking yourself the following questions.
This is known as the "find-a problem" method. You will most likely find a problem not being solved by any site when you use the find-aproblem method.
Once you have determined the problem, then you must decide if it is worth solving. There are three basic questions you need to answer:
- Is it worthwhile?
- Is it possible to solve it?
- Will it pay?
If you can answer the three questions correctly, you have the basis for a great product. The next step is to determine how to package it.
A lack of a strategy for generating recurring revenues is the reason that most businesses fail. It's easier to stay focused once you have your plan.
Sometimes you may find yourself with more ideas than time to put them all into practice. In this case, you can delegate tasks to other members of your team (or hire freelancers).
You'll stay motivated as long as your income stream continues to grow.
And remember: If you're willing to put in the work, you can achieve almost anything. Why wait? Get started now!
