Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% until 2026? The market is expected to reach $786.2 billion by that time frame.
This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023.
Whether you’re a seasoned marketer or just starting out, keep reading to equip yourself with the right tips to slay your digital marketing game and stay ahead of the curve.
1. Follow industry leaders and influencers
Industry leaders or influencers in digital marketing are individuals who have established themselves as thought leaders in their fields, and have earned a large following due to their valuable insights and expertise.
To identify the right ones to follow, start by doing some research. Look for those with a track record of accurately predicting trends and providing valuable insights. You can search for keywords related to your industry on social media platforms like Twitter, Instagram, and LinkedIn.
Even a simple Google search can do the job!
Once you’ve identified potential influencers, it’s important to follow them across various platforms, including their social media, blogs, and even podcasts. This will give you a well-rounded view of their insights and perspectives. You can also use tools like Feedly or Flipboard to create a customized news feed of content from your favorite influencers.
Another great way to engage with influencers is by commenting on their content and participating in their online communities. By adding value to the conversation, you can build relationships with influential figures in your industry and stay on their radar.
Finally, tools like Hootsuite or Buzzsumo can help identify influencers and track their content. Hootsuite allows you to monitor social media conversations and track specific keywords or hashtags, while Buzzsumo provides insight into content that’s trending in your industry.
Pro-tip: Looking for some influencers to get started with? Here are some of our favorites:
Neil Patel — known for his expertise in SEO and content marketing
Gary Vaynerchuk — known for his expertise in social media marketing
Rand Fishkin — founder of Moz, recognized authority on SEO and content marketing.
2. Attend digital marketing conferences and events
Whether you’re looking to build your skills, explore new marketing strategies, or connect with like-minded professionals, attending industry conferences can be an invaluable experience.
Conferences and events also offer exposure to new marketing strategies, tools, and technologies. You can learn about the latest trends and best practices in digital marketing, as well as gain hands-on experience.
To find relevant conferences and events, research conferences in your specific niche and choose ones that align with your interests and goals.
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Once you’ve chosen a conference, plan your schedule to make the most of your time. Be sure to attend workshops and breakout sessions to learn about specific topics in depth. One other thing: take advantage of networking opportunities to build relationships and exchange ideas with other attendees and presenters.
Pro-tip: Some popular digital marketing conferences include:
Social Media Marketing World
Content Marketing World
MozCon
3. Collaborate with other professionals and brands
Working with other professionals and brands in your industry allows you to learn from their experiences and gain new insights into marketing strategies and tactics.
Here are some collaboration tips to keep in mind:
Identify potential collaborators who share your target audience and marketing goals. Look for businesses and individuals who complement your brand and its values.
Develop a mutually beneficial partnership. This could include co-creating content, cross-promoting each other’s products or services, or collaborating on a joint marketing campaign.
Building relationships is key to successful collaborations. Take the time to get to know your collaborators and understand their businesses and goals. Be sure to communicate clearly and work together to establish shared objectives.
Use social media to connect with potential collaborators, share each other’s content, and promote joint initiatives.
Measure and analyze the resultsof your campaign. Conduct website audits and track key metrics such as website traffic, social media engagement, and sales, and use this data to optimize your future collaborations.
A great example of a successful digital marketing collaboration is the #LikeAGirl Campaign partnership by Always and Girls on the Run.
Source: Beloved Brands
The popular feminine hygiene brand amplified the success of its viral 2014 marketing success by teaming up with Girls on the Run in 2019 to support the National Access and Inclusion Initiative. Over $750,000 has been donated over the last two years, shining a philanthropic light on Always’ brand image.
4. Join industry organizations and groups
Joining industry organizations and groups can provide many benefits that can help you stay ahead of the curve.
You can gain access to exclusive industry information and resources, such as primary research and reports that can help you stay up to date with the latest trends and best practices.
There will also be opportunities to network and build relationships with other professionals in your field. This can be especially valuable for freelancers and entrepreneurs who may not have as many opportunities to connect with others in their industry.
To identify the right organizations:
Research industry organizations and choose ones that align with your interests and goals.
Attend events and participate in committees to build relationships and gain exposure for your work.
Volunteer to help with events or initiatives to build your skills and experience.
Pro-tip: Examples of industry organizations and groups include the following:
American Marketing Association
Interactive Advertising Bureau
Content Marketing Institute
5. Experiment with new marketing techniques and technologies
Experimenting with new marketing techniques and technologies can help you reach wider audiences and engage customers in new ways.
However, when identifying the new tools and methods at your disposal, it’s important to choose the ones that align with your brand’s goals and audience.
For example, if you’re targeting Gen Z, you might experiment with video formats on growing social media platforms like TikTok or Instagram Reels to reach that audience.
Source: Digital Marketing Institute
A great way to do this is by experimenting with new tactics on a small scale to test their effectiveness before growing. You can do this through A/B tests on your website, by running a small ad campaign on a new platform or by testing a new content format to see how it performs before investing more resources.
Examples of new marketing techniques and technologies that digital marketers can experiment with include AI tools like ChatGPT, virtual and augmented reality and voice search optimization.
If a new marketing trend or technology doesn’t work out, be prepared to pivot your strategy and try something new.
Experimentation involves taking risks, and not every experiment will be successful. The key is to learn from your failures and adjust your strategy accordingly.
Conclusion
As we move into 2023, it’s important you look out for exciting emerging trends in the year ahead, like AI and machine learning, social commerce, the rise of the ‘creator economy’, and focus on customers’ personalized experiences.
By keeping up with the latest trends, you can ensure your brand’s success in the fast-paced digital landscape. So let’s get out there and embrace the future of marketing!
[TAG5]The post How To Keep Up With Marketing Trends In 2023? 5 Tips For Digital Marketers appeared first on DigitalMarketer.
Frequently Asked Questions
What keeps you motivated to be an entrepreneur?
Freedom to pursue my goals is my biggest motivator. There are limitations on how much people can earn, save and invest, buy, borrow, rent or drive, eat, sleep, play, and fly in this world. These limits do not apply to us. We are free and allowed to pursue our dreams.
We cannot allow ourselves to be enslaved with these limitations. We lose sight of the fact we are in control of our destiny if we do. We are the captains of our ships. We are the architects for our lives.
My drive is to create wealth that surpasses my wildest imagination. To create businesses that are bigger than life itself. To create businesses that transform the lives of people forever.
To build more powerful businesses than any government and to be more influential than any religion.
That's what keeps me here. I am determined to help entrepreneurs grow businesses faster than anyone else. Because success is for everyone.
Which is your most motivating thing in life?
Are you curious about my top motivations in life? Let me tell ya. My best motivation in life is to help people feel better about themselves. To make people realize they are incredible, because they really are. They are worthy of love because they are.
They are worthy of happiness.
I'm here to remind people that there is nothing more important than feeling great about yourself. Nothing. I'm willing to do whatever it takes for our world to be better.
We feel better about ourselves and are more compassionate towards others when we feel that way. It's a great thing to stop judging others based on superficiality. Instead, we start to see the person inside.
The most powerful way to motivate someone is to show them that they already have everything they need within themselves.
They might not have realized it yet but they know that this is why their struggle with something has been so prolonged. They knew that deep down they had the power within to heal themselves.
All they needed was the right environment, the right support system, and the right mindset. However, they forgot to see that.
Why did they lose sight? Because they were too focused on figuring out the source of the problem. They were desperate to fix it and didn't realize that they actually had all the necessary tools.
But they forgot that the real reason they weren't able to solve it was because they didn't even know they had the answer.
So I am here to remind you that you have the ability to create an entirely new reality. All you have to do is learn how to tap into your own inner genius.
And once you do that, everything will fall into place. You will be amazed at how simple it is to achieve your dreams.
You see, I believe that every single human being has access to their own unique superpower.
All we need to do is learn how to use them.
How can you motivate yourself to be an entrepreneur?
To motivate yourself, find someone who is also motivated to do what your goal is. Ask someone who has worked hard towards achieving his goals to tell you how he did it.
Ask for help, listen, learn, and most importantly, keep it coming. Admire someone who is successful.
You can do whatever it takes to be that person. Learn from them. Take notes. Follow their example.
Keep pushing forward. Keep moving. Never stop learning. Never give up.
Never let anyone tell you that you aren't capable. Don't let anyone tell you that there isn't a path for you to follow.
Even though you may fail, that doesn't make it any less valuable. Failure is an opportunity for growth. To learn more. To push harder.
Failure is just another step in the journey to success.
Get started today! Do something today that will move you closer to your dream.
Are you still waiting?
What makes an entrepreneur a success?
There are two types if entrepreneurs: those who make money or those who work part-time.
They approach their business differently. That is what makes them different. Money-makers focus on making more while time-makers focus on making more.
Money-makers are driven by financial freedom. Their goal, and their only goal, is to get rich and stay wealthy.
They are motivated by fear and greed. They don't care about the long-term because they know they will have a happy life after they achieve their goals.
This person is known as a hustler. They put the bottom line first and look for ways to increase revenues without sacrificing quality.
Some people have the ability to make it work. These entrepreneurs are driven by passion. They want to create something meaningful that will last forever.
They are driven by altruism. They want to do great things. They want to create products and services that are meaningful.
These people are sometimes called dreamers. They are driven and inspired by vision. They know that hard work, perseverance, dedication and determination are key to success.
The most important trait of these entrepreneurs is their creativity. These entrepreneurs are always searching for new opportunities.
They thrive in the unknown. They love to research new areas of interest and will often spend hours on it. They are always open to learning new things because they love learning.
It's also why they can easily adapt to change. They won't mind doing anything to win, even if it means getting dirty. They will not tolerate mediocrity.
Which type are you? Are you driven to make it big or do you want to find meaning in life?
Congratulations to those who answered yes to both of these questions! You are a successful entrepreneur.
Over the years, I have met many successful entrepreneurs and observed one thing: passion.
Success isn't measured by just monetary wealth. Their impact is what defines them.
Steve Jobs, for instance, was well-known because of his charitable work but wasn't very wealthy. He did not own a home until his 40s.
His wealth came from his ability to create products that changed the world. And this is what defines him.
It's not your job to build wealth. It isn't to build empires, or amass political power.
Your job is building relationships with customers or partners. To build trust. To support others.
To make an impact. That's your legacy. It's not your bank account.
Let's talk if you're interested in creating a lasting legacy.
Here at Social Media University, we'll show you how to earn passive income online. We'll show you how to market your company so that it grows automatically.
What are the benefits to being entrepreneurial?
Entrepreneurship offers many benefits. The first one is that you become self-reliant. You no longer rely on others.
You will be able to work for yourself and follow your dreams. Because you have similar interests and challenges, it helps you to build relationships with other entrepreneurs.
You gain confidence. Entrepreneurs are always learning new things. This will allow you to be flexible and adapt quickly. By thinking outside the box, you will not be trapped in a rut.
Our freedom to create our businesses is free from the restrictions imposed by society. We're free to decide what we want to do and how we want to live.
We can choose to follow the crowd or go against it. You have the power to be successful. We have the option to either fail or win.
The freedom is exhilarating. It comes with a fair amount of responsibility. Because you will be responsible for all that happens within your company when you assume this role.
So if you want to succeed, you must learn to manage risk. You shouldn't be afraid of trying new things. Your goal will be achieved if you are open to learning from your mistakes.
These are some of the lessons you should keep in mind when embarking on your journey.
Remember:
- Entrepreneurship is a lifestyle choice.
- You're the boss when your business is owned and operated by you.
- Be cautious about following the trends.
- Success isn't measured in money but rather in freedom.
- Balance your personal and professional life.
- Set clear expectations.
- Always be honest with your team.
- Remember, if you want something to happen, you've got to do something about it.
What are the 3 motivations behind an entrepreneur's success?
Entrepreneurs' three greatest motivations are freedom and money.
- Freedom means being able to do what you like whenever you like. This is why entrepreneurs are born when our current jobs or lives make it difficult.
- Because we cannot start a business without money, it is equally important that we have enough money. We can survive without food, water, and shelter, but not without money.
- But the third motivation is knowledge. Entrepreneurship is a constant learning process. We often read books, attend seminars and take online courses to learn how to make products and services.
This is what drives us to succeed and achieve goals. It gives meaning and purpose to our lives.
These three aspects are the reason we started our ventures. They are the main drivers that keep us going day after day.
We might consider packing up and moving home if these three essentials are not available. We won't be truly happy if we don't have the three things we need.
Statistics
- I shifted my motivational point from something huge (and undefined) to improve by just 1% each day. (carolroth.com)
- “Life is 10% what happens to you and 90% how you react to it.” (oberlo.com)
- Invest at least 30% managing those with authority over you and 15% managing your peers.” (americanexpress.com)
- Our 10 years of research also shows that 75% of mentored entrepreneurs increased their revenue, and 82% of their businesses survived the first two years. (carolroth.com)
- "Most of the time when people ask me about motivation, 80 percent of the time, I attribute it to gratitude. (entrepreneur.com)
External Links
cnbc.com
- This is Jeff Bezos's inspirational quote that he keeps on his fridge
- Richard Branson is a billionaire. Here are my top ten tips for success
due.com
inc.com
oberlo.com
How To
What are five motivating factors for entrepreneurs?
Entrepreneurs seek financial independence as their main goal. They want to control their destiny. They want to be able to provide for their family and themselves.
They also feel motivated by the desire for helping others. Many business owners who succeed are motivated by the desire to help others.
There are many other motivators, in addition to the above.
- Passion - To succeed, you must love what you do. Why would anyone else do what they are doing if you don't love it?
- Vision - Vision is an image of your destination. Dreams are a way to imagine what it would be like to live there. Because we believe our dreams can come true, dreaming makes us feel happy.
- Courage - Don't fear failure, face it head-on. Failing is inevitable but it doesn't have the power to define you. Success isn't guaranteed either, but success is well within your reach if you keep pushing forward.
- Believe in yourself. Don't let doubt stop you from achieving your goals. Doubt is often caused by fear. Fear keeps us stuck in our comfort zone. Get out of your comfort zone to reach your goals.
- Persistence – Keep going, even when things seem impossible. Everybody fails at times. If you persevere, you will reach your goal eventually.
