The human brain processes visual content faster than any other type of content. Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too.
With most people unable to concentrate for long periods, video content delivers the intended message quickly and in a manner that’s easy to digest.
What’s more?
It helps break down complex issues into easy-to-understand concepts for the target audience.
Marketers continue to enjoy success with video content marketing, with up to 92% saying it’s an important part of their marketing strategy.
Image via Wyzowl
That said, creating video content can be an expensive affair. Many small businesses have shied away from video content marketing because of the high costs associated with traditional video making.
So, is there an inexpensive way to create video content for marketing?
Yes, there is.
In this article, we will share several tips on how you can create video marketing content on a budget.
Let’s get started.
Creating Video Marketing Content on a Budget
Over the years, video making tools have become more accessible to digital marketers and small businesses.
At the moment, anybody can create video content without any expertise and use it for contactless marketing.
However, a video created with a small budget doesn’t mean it’s of poor quality. Lots of budget videos look polished and professional like the expensive video marketing content out there.
Ready to create video marketing content on a budget?
Whether you have nothing to spend or have a few dollars at your disposal, here’s how you can create great marketing videos for your next campaign.
Use Your Phone
The most affordable video making tool sits in your pocket. If YouTube superstars use it to create amazing content, then it’s good enough for your marketing content as well.
Using a smartphone to shoot videos is one way to reduce your marketing payments. Most smartphones come with high quality built-in cameras that can be used to create video marketing content.
To get the most out of your smartphone when creating content, the following tips come in handy:
- Use a tripod – Be sure to use a tripod when shooting from an elevated position. There are many affordable options online if you need a tripod for your video shoots.
- Stay near the phone when recording – Smartphones don’t have powerful microphones and this can affect the voice quality of your video. Ensure you are close to the phone when recording to capture sounds clearly. You could also use an external microphone.
- Don’t use your phone’s digital zoom – Since your smartphone might not have a zoom lens, you risk shooting a low-quality video when you use your device’s digital zoom.
- Use natural lighting – If you cannot afford artificial lighting, use natural light for your video shots. Just ensure you’re shooting when there’s sufficient natural light to enhance video quality.
Use Screen Recording Software
Do you need to show customers how your software works?
Using screen recording software is your best chance at giving them a preview of your software.
Most of these software are free and allow you to record your screen as you demonstrate how your product works.
Explainer videos are the most common type of videos created by marketers at 74%. And there’s a reason for this—96% of people have watched explainer videos to understand products and services.
So, if you’re launching a new product and need to demonstrate how it works, don’t hesitate to use the free screen recording software available to you.
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Use Free Video Editing Software
After shooting your videos, you need to edit and combine the parts into one coherent video. Additionally, you may need to beautify the video to make it engaging enough.
You need a video editor for this task, and luckily for you, there are many free video editors available to edit videos in better quality.
The best part about these software solutions is that you don’t need to be an expert at video editing.
Turn to Your Customers
Your customers are also a valuable source for your video content marketing. You can ask satisfied customers to share their experience with your products through video and share the content on your social media pages.
User-generated content will help you earn the trust of people who haven’t tried your products yet and boost your lead generation. People trust reviews and recommendations from other people more than any other form of brand promotion.
For this reason, setting up a UGC strategy is an affordable way showcasing your customer experience management success too. This is because all the content comes from your customers and all you have to do is share it on your social media pages.
An example of a brand using user-generated content to connect with its audience is Aerie. The woman-wear brand asked its customers to share photos of themselves wearing their products for a chance to get featured on their Instagram page.
To sweeten the deal, the brand donated $1 to charity for every shared post with their branded hashtag.
Image via Instagram
Create Animated Videos
Don’t have money to hire actors and pay for an expensive camera crew?
Use animated videos for your video content marketing.
Animated videos are everywhere and easier to produce than other types of video content. Also, there are many easy-to-use tools for creating animations for your video content marketing.
The best animation tools are not free and you’ll have to pay a monthly subscription to enjoy their premium features though. For example, you will be able to create videos with your branding elements like brand colors and logo.
The tools also come with simple sharing options to make it easy for you to post the video on social media or share it with a colleague.
Many top brands use animated videos to engage their customers. Starbucks, for example, created an animated video to explain why it blends coffee.
Image via YouTube
Through this simple video, the brand explains why it combines distinct coffee flavors from around the world to achieve its unique blend.
Conclusion
Video content marketing is an effective way to engage your customers online. Videos allow you to deliver your message quickly and explain complex issues in minutes.
From creating animated videos to user-generated content and free video editing tools, there are numerous ways of going about video production without burning a hole in your pocket.
So, go ahead and start leveraging these budget video marketing strategies to drive your brand awareness and sales.
The post How to Create Video Marketing Content on a Budget appeared first on DigitalMarketer.
Frequently Asked Questions
What makes a successful entrepreneur?
There are two types of entrepreneurs; those who make money and those who make time.
They approach their business differently. That is what makes them different. Money-makers focus on making more while time-makers focus on making more.
People who make money are motivated by financial freedom. Their goal: to be wealthy and stay rich.
They are motivated by fear, greed, and a sense of entitlement. They care little about the long term because they know that they will be set for life once they reach their goals.
This type of person is commonly referred to by the term "hustler". They focus on the bottom line and find ways to increase revenue without regard to quality.
Some people make their own time. These entrepreneurs are driven by passion. They want to create something meaningful that will last forever.
Their motivation is altruistic. They are driven to achieve great things. They care about making products and services that make a difference.
These people are often called dreamers. They are driven and inspired by vision. They know that hard work, perseverance, dedication and determination are key to success.
These entrepreneurs are also creative. They are always looking for new opportunities.
They thrive in the unknown. They are happy to spend hours researching a topic of interest. They enjoy learning new things and are open-minded to exploring new ideas.
They are able to adapt to changes easily. They won't mind doing anything to win, even if it means getting dirty. They will not tolerate mediocrity.
Which type are you? Are you driven to make it big or do you want to find meaning in life?
Congratulations if you answered yes both questions. You are a successful entrepreneur.
I've met many successful entrepreneurs over the years and noticed one common trait among them: they were driven by passion.
The only thing that defines successful entrepreneurs is their financial wealth. The impact defines them they leave behind.
Steve Jobs, for instance, was well-known because of his charitable work but wasn't very wealthy. He didn't own a house until his mid-40s.
His ability and creativity to create products that transformed the world made him wealthy. This is what makes him unique.
Your job doesn't involve accumulating wealth. It is not to create empires or amass wealth.
Your job is to establish relationships with customers, partners, and other people. To build trust. To assist others in achieving their goals.
To make an impact. Your legacy. That's your legacy.
Let's chat if you are ready to build a legacy that will be remembered.
Social Media University will show you how to make passive income online. We'll show how to market your business so it grows naturally.
What are the different motivations for entrepreneurs?
Entrepreneurs can choose from three types of motivation. Each type of motivation has its strengths and weaknesses.
External motivation is the most prevalent form of motivation. An individual wants more money. This motivation is often triggered by financial concerns.
External motivation is driven by personal interest, ambition, and desire. This type motivation is more goal-oriented.
Inner motivation is much more rare. People with inner motivation are less likely to seek wealth. Instead, they aim for other goals, such as self-development or fulfillment.
People with inner motivation are often called "passionate" when they find satisfaction in what they do.
Finally, intrinsic motivation can be described as the least common form of motivation. Intrinsic motivation describes individuals who enjoy and are satisfied working towards a particular goal.
Motivation from within is stronger than external motivation.
Intrinsic motivation comes from within. It is based the belief people are endowed with certain talents and capabilities. They have the ability to do things no one else can.
We feel fulfilled and happy when we recognize our talents and abilities. We feel important.
In short, intrinsic motivation makes us happy. It is knowing we can do anything we put our mind to. This makes us happy.
This sense of accomplishment is what keeps us going when things get tough.
If you don’t enjoy what it is, then why bother?
Click here to find out more about entrepreneurial motivation.
Why is motivation important to an entrepreneur?
When we feel lost or stuck in life, motivation is the fuel that propels us forward. Motivation gives us the courage to face our fears, and makes decisions that may seem impossible or risky.
Motivation is also a driving force behind success. When we lack motivation, we become lazy, unmotivated, unproductive, and ultimately unsuccessful.
Finding ways to motivate yourself is key to unlocking your potential. It is important to find a way that motivates you throughout the day.
It is like a muscle. The more you work it, the stronger it will become. If you don't exercise it, it begins to atrophy and weaken.
The most successful entrepreneurs are self motivated. They set goals, plan how they'll achieve them, then follow through.
Sometimes, however, you might need some help to stay motivated. These three steps will keep you motivated.
Step 1) Get inspired. Find an example of someone who inspires. Someone who has already achieved what you want.
Step 2. Establish small goals. Make sure that each goal is reachable. The next step is more important than the end result. You can reach big goals quicker by breaking them into smaller pieces.
Step 3: Reward your self. You can reward yourself when you reach your goals. A reward doesn't have to be material; it could simply be taking time to do something fun.
Motivation is a choice. Choose to be happy and to succeed, and to live an abundant life.
So if you want to change your life, start today. Start by deciding to change. Next, you must take action. Get started now on your journey to living the life you desire.
How to motivate yourself as an entrepreneur
Finding someone who is motivated to do the same thing as you is the best way to motivate yourself. Ask someone who is working hard for his goals about how they did it.
Ask for advice, listen, learn and most importantly follow it. Follow the example of someone who is successful.
You can do whatever it takes to be that person. Take their advice. Learn from them. Follow their example.
Keep moving. Keep moving. Never stop learning. Never give up.
Don't let anyone tell your that you aren’t capable. Do not let anyone tell your that you aren't capable of following a specific path.
Failure doesn't automatically mean that you are a failure. Failure is an opportunity to grow stronger. To learn more. To push harder.
Failure is just another step in the journey to success.
Get started today! Do something today that will help you get closer to your dream.
What are you waiting for?
What are some of the benefits of an entrepreneurial mindset
Being entrepreneurial has many benefits. The first one is that you become self-reliant. You can no longer depend on others.
You are free to pursue your goals and become independent. It helps you make connections with other entrepreneurs who share similar interests and challenges.
You gain confidence. You're constantly learning new things as an entrepreneur. This gives you the ability to adapt quickly and be flexible. This will allow you to think outside of the box and not get stuck in a rut.
When we all start our businesses, we're no longer bound by the rules and regulations placed upon us by society. We can choose what we want and how we want it to go.
You have the option to choose to go against the flow or follow the crowd. You have the power to be successful. You have the choice to fail or win.
The freedom you have is exhilarating. This freedom comes with a lot of responsibility. Because you will be responsible for all that happens within your company when you assume this role.
You must be able to take risks if you want success. Don't be afraid to try new things. If you're willing to try to learn from your mistakes, you'll eventually reach your goal.
These are some of the lessons you should keep in mind when embarking on your journey.
Remember:
- Entrepreneurship can be a lifestyle choice.
- When you run your own business, you're the boss.
- Be cautious about following the trends.
- The measure of success is not money, but freedom.
- It is important to find a balance between your personal and professional lives.
- Set clear expectations.
- Always be open with your team.
- You must do something if you want to see something happen.
What are the three motivations for an entrepreneur?
Entrepreneurs have three primary motivations: freedom, money, knowledge.
- Freedom is the freedom to do what you want, whenever you want. When our lives or jobs are restricting us, we can become entrepreneurs.
- Also, money is very important. Without it we would not consider starting a company. You can live without food, water and shelter but you cannot survive without money.
- However, knowledge is the third motivation. Entrepreneurship demands that we constantly learn. This is why we read books, attend seminars, take online courses and learn how to create products.
This is what makes us succeed and helps us achieve our goals. It gives us purpose, meaning.
These are the three main reasons we started our business. These three things are what keep us going each day.
These three things might be the reason we pack up and leave. If we don't have these three things, we won't ever be truly happy.
Statistics
- “Life is 10% what happens to you and 90% how you react to it.” (oberlo.com)
- “Effective communication is 20% what you know and 80% how you feel about what you know. (americanexpress.com)
- “If you look to lead, invest at least 40% of your time managing yourself – your ethics, character, principles, purpose, motivation, and conduct. (americanexpress.com)
- Our 10 years of research also shows that 75% of mentored entrepreneurs increased their revenue, and 82% of their businesses survived the first two years. (carolroth.com)
- "Most of the time when people ask me about motivation, 80 percent of the time, I attribute it to gratitude. (entrepreneur.com)
External Links
oberlo.com
twitter.com
cnbc.com
- This is the inspiring quote Jeff Bezos keeps on his fridge
- Richard Branson, the Billionaire: These 10 top tips will help you succeed
businessinsider.com
- 101 Best Inspirational Quotes For Entrepreneurs
- SpaceX employees have almost impossible goals: Elon Musk
How To
What are five motivational factors that entrepreneurs need to be successful?
The main motivation for entrepreneurs is to achieve financial independence. They want to control their destiny. They want to make enough money to provide for their families as well as themselves.
They are motivated by the desire and need to help others. Many people who become successful business owners don't do it just for personal gain but for altruistic reasons.
Other motivations than these are also possible.
- Passion - To succeed, you must love what you do. If you don’t love what you do, then why would you want to work for someone else?
- Vision - A vision is an image of where you wish to go. Dreams are a way to imagine what it would be like to live there. Because we believe our dreams can come true, dreaming makes us feel happy.
- Courage - Don't fear failure, face it head-on. You don't need to be afraid of failure. While failure is inevitable, success is still possible if we keep going.
- Believe in yourself. Do not allow doubt to keep you from achieving the goals that you set. Doubt is often caused by fear. Fear keeps us stuck in our comfort zone. Move out of your comfort zones and work towards your goals.
- Persistence – Keep going, even when things seem impossible. Everyone makes mistakes. Keep trying, and eventually you'll reach your goal.
