Every digital marketer understands that publishing articles or blog posts on your website is an excellent way to create content for your SEO strategy and build awareness. On top of that, you also get to connect to your audience on a deeper level.
However, many marketers focus on publishing seasonal content or articles on trending topics, which can drive traffic, but only for a limited time.
According to HubSpot’s State of Marketing Trends Report (2022), 83% of marketers say it’s better to focus on quality rather than quantity of content, even if it means publishing fewer blog posts.
But if your content depends on trending topics, how can you create quality content that lasts? Enter evergreen content.
First, let’s be honest; creating evergreen content isn’t a walk in the park. Many marketers have tried creating this type of content on their websites but can’t seem to get the results they need.
So how do you create something that doesn’t age?
In this article, I’ll discuss what evergreen content is, why it is important to have one, and how you can create one that will give you lasting results.
Let’s get started.
Evergreen Content Explained
I’m pretty sure many of you have heard this term many times already, and some of you might have an idea of what it is.
But for those still unfamiliar with it, evergreen content is search engine-optimized content that is relevant all year round and can stay fresh over an even longer period. Some may argue that any content is sustainable, given that it remains published once you upload it to your site.
But evergreen content isn’t just any other content. It continues to be of interest to your target audience even after its publication date, attracting more visitors over time.
The topics used in evergreen content are those that many users will search for at any time of the year, making it an excellent strategy for SEO and content marketing.
This type of content comes in many shapes and sizes. Depending on your products or services, evergreen formats can range from listicles, how-to guides, tips, reviews, and videos. Something to note is that producing these formats doesn’t automatically make your content evergreen.
The main ingredient to making evergreen content is the topic, which should stand the test of time.
To understand this better, let’s look at seasonal content. This type of content contains topics tied to a specific time of the year, a trending item, or even in the news or social media. The hype on these topics usually dies down once enough time is passed.
For instance, marketers often produce content for various holidays like Thanksgiving or Christmas.
Content around these times can often generate traffic, but once the holiday is over, it’s unlikely that level of traffic will continue.
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Why Is It Important to Have Them on Your Website?
It’s no secret that seasonal content can quickly generate a lot of traffic to your site, but it can become irrelevant even quicker as new trends emerge.
Evergreen content can give you lasting results and so much more. Here are some reasons why you should start creating one:
- Great for SEO. Evergreen topics are usually searched, which means your content will likely rank on search engines. On top of that, it will always drive traffic to your site and keep on doing so, especially if it’s high quality.
- Lead magnet. Since you’re showing your expertise through evergreen content, it can encourage visitors to check your product or services. And because it’s relevant all year round, you can use it to attract new leads every time.
- Excellent marketing material. This is one of my favorite benefits of evergreen content. You can promote it repeatedly, making it a versatile marketing tool.
- Add value to you and your customers. Since it answers a common problem that your target audience has, you can help them address their issue. At the same time, the steady traffic it provides can help your website grow.
- Impactful investment. Creating evergreen content takes time. This ensures that you provide high-quality content that will always be interesting to your audience. That’s why it’s an excellent investment by providing significant returns in the future.
- Lasts for years. The idea that evergreen content can last for years ultimately means less work for you. A single high-quality post can give you a real bang for your buck, compared to seasonal ones that only last for a week or, if you’re lucky, a couple of months.
Step-by-Step Guide: Creating Evergreen Content
Now that we’ve established how critical evergreen content is for your digital marketing strategy, it’s time to learn the ropes of creating one that can be impactful for years. Follow these steps to begin:
1. Find a Problem to Solve
For evergreen content to succeed, it should solve a problem your customers face. It doesn’t have to be a major problem, but it’s something that many people may encounter in their lives.
For example, if you sell car parts like tires, one problem many car owners can encounter is changing their tires. You can create an article or a video showing your customers how they can change their tires and how often to rotate them to avoid wear and tear.
Now you’re not only solving their problem but providing extra value!
But I get it that you just don’t magically stumble upon a problem, and you need to put in some work to find the right fit for your website. So here are some steps you can take to find out the best problem you can address in your evergreen content:
- Ask yourself. You know your business well, and you can use this first-hand knowledge to look for pain points your customers are facing.
- Ask your customers. Don’t be afraid to send surveys to your customers. The worst thing that could happen is that they won’t answer it. But the benefits? Learning about their problems and what they expect from your business.
- Check your competition. While some may tell you to copy what your competitors are doing, I think many other opportunities are available to avoid doing this. Instead, check to see what they’re doing so you can understand what works and what doesn’t. From there, it’ll be easier to come up with an idea of what problem you want to solve for your customers.
- Check the internet. The internet is an excellent tool, especially if you know how to take advantage of it. One way is to check frequently asked questions about a particular industry through platforms like Quora and Reddit. You’ll be surprised by what information is waiting for you.
2. Conduct Keyword Research
Since evergreen content is a search-engine-optimized piece, it requires some keyword research to make it as effective as possible. This will also allow you to determine whether the problem you want to solve has merit, and people are actually searching the internet for answers to it.
So how do you go about this?
First, you need to invest in the right tools. While there are numerous tools, like Google Trends and Keyword Surfer, that can provide you with basic keyword research features for free. You might miss out on opportunities that only paid tools can provide. But if you’re not ready to shed some cash, the free versions can also give you valuable insights.
Next, you need to understand what to look for. The monthly search volume is the most important metric you have to check when conducting keyword research. This can tell the potential amount of viewers you can reach with a particular keyword or phrase.
However, note that there is yet to be an actual benchmark on what a healthy monthly search volume is, especially since niches and industries vary in size.
For instance, if you are working on a popular niche like fashion or beauty, you can see that the search volume is high. But a very specific niche, like bass fishing, may have a lower volume. Be sure to only compare different keywords in your niche.
Lastly, use long-tail keyword phrases instead of just keywords. Almost everyone we know uses the internet for answers to just about anything. So, when you optimize your content for longer keyword phrases, you can get their attention easier since it usually focuses on a more specific topic.
Going back to our example on the car parts business, your keyword phrases for tire changing content can include “how long does it take to change tires” or “how often should you change tires.” They also have high search volumes, meaning many people are interested to know the answers to those questions.
3. Create a Topic Using Your Chosen Keywords
Now, let’s go to the fun part. Once you have all the details you need and have collected all the keywords you want to use, it’s time to think of a topic for your evergreen content. To help you out, here are some questions you can ask yourself when coming up with a topic:
- Will it be relevant to your customers after a year?
- Will your customer and potential customers always search for this topic?
- Will it be easy to reshare this topic on various platforms over and over without seeming outdated?
If your answer is all yes, then you found your golden ticket. You can frame this as your working title to see how to structure and position the content and think of any other related topics you might want to touch on along the way.
Important Things to Remember
Creating evergreen content may sound easy, but there are other things you need to consider to make it successful. You already have a topic in mind, and that’s a good start. However, there are other things that you need to remember when you’re putting it all together.
1. Make It Informative
Always remember quality over quantity. While longer blog posts can rank higher in search engines, it’s better to provide value to your audience than the search algorithm. As an example, if you were writing about the benefits of Google My Business software or social media marketing trends, your articles should still give some value to the readers. With this in mind, ensure your evergreen content is as long as it’s supposed to be—no fluff to achieve a particular word count. Your content should be made for humans, not robots.
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2. Don’t Forget the Layout
Even if you have the best evergreen content piece in the world, if it doesn’t have good design and proper formatting, your efforts are put to waste. So, apart from ensuring your content can rank, you must deliver a memorable reading experience.
This will not only build customer trust but can potentially convert visitors to customers.
When it comes to optimizing the layout and design of your evergreen content, make sure that there is enough white space between the paragraphs. This makes it easy for your visitors to consume the content.
Next, don’t put a lot of distractions. If you do, they won’t be able to finish the content and will jump to another page. Lastly, make it visually appealing. You can add relevant images or videos to break walls of text. Just make sure you can get your readers at the end.
Remember, the longer readers stay and read your content, the higher your chances of turning them into qualified leads.
3. Regularly Update Your Content
Just because evergreen content can last for years doesn’t necessarily mean you can just upload it and never touch it again. Since your main goal is to provide information to your customers, you must ensure that those details are updated every time. It doesn’t have to be every week; you just need to ensure that the information is not outdated so you won’t mislead your readers.
You can also use this opportunity to link other website pages from your content. This can help with your overall SEO strategy, especially if the piece generates a lot of traffic. If you have already created evergreen content, here are some things you need to update:
- Data and Statistics
- Quotes
- Screenshots and images
- Titles
- Examples
I don’t recommend adding dates to your evergreen content URL if you can help it(e.g., Best-Apps-for-Video-Editing-2022), as it will quickly become outdated, and your SEO efforts are going to waste every time you change the link.
But if you’re using one in your title, make sure you update that too. You can also use the help of AI writing software to add extra paragraphs and beef up your post a little.
4. Write for Beginners
This may sound counterintuitive, especially if you want to assert your expertise in the field. But people who search for broad topics are usually not experts, so ensure your content can cater to a large audience.
That’s why it’s best to avoid technical jargon. It’s okay to mention it when necessary. Just ensure that you give a brief explanation about it. At the same time, keep your tone conversational. Read your sentences and paragraphs to check if they sound natural.
5. Promote Your Content
Now that you’ve put together your winning content piece, it’s time to put it to work to reach your audience—it just doesn’t automatically give results after you publish it. This is where content promotion comes in.
There are various ways you can promote your content. This can be through social media sites like Facebook or Instagram. You can also promote it via email, especially if you have an extensive mailing list. Or even via guest blogging.
Since this can stand the test of time, you can promote it repeatedly, which is perfect for times when you just don’t know what to post.
Conclusion
Before evergreen content can give you the desired results, you must ensure that Google knows your site exists. If not, then you should index your site first and then work from there.
Creating evergreen content that lasts requires a lot of work, and you should be willing to do it. By following these practices I’ve shared, you can make an effective piece to drive ongoing growth to your site.
The results may not be quick, but if you do things right, you’ll reap the benefits far longer than you think.
The post How to Create Evergreen Content That Generates Traffic to Your Site appeared first on DigitalMarketer.
Frequently Asked Questions
What keeps you motivated to be an entrepreneur?
My greatest motivator is freedom. The world we live in has limits on what people can save, earn, invest, buy and consume. But those limits don't apply to us. We can pursue our dreams, and make them real.
We can't allow ourselves to be slaves to these limitations. If we do, we lose sight of the fact that we are the masters of our destiny. We are the captains of our ships. We are the architects to our lives.
I am driven to create wealth beyond what I can imagine. To build businesses that transcend life. To create businesses that can change the way people live their lives forever.
To create stronger businesses than any governments, more influential as any religion, and longer lasting than time.
That's what keeps me here. I am determined to help entrepreneurs grow businesses faster than anyone else. Because everyone wins when you win.
How to Motivate yourself as an Entrepreneur
The best way to motivate yourself is to find someone else who is motivated to do what you are trying to do. Find someone who is working hard towards his goals and ask him how he did it.
Ask for help, listen, learn, and most importantly, keep it coming. You can emulate someone who has succeeded if you find them.
To be that person, do everything you can. Take their advice. Take their lead. Follow their example.
But above all keep pushing forward. Keep moving. Never stop learning. Never give up.
Never listen to anyone telling you that you're not capable. Do not let anyone tell your that you aren't capable of following a specific path.
Failure doesn't automatically mean that you are a failure. Failure is an opportunity that can help you grow. To learn more. To push harder.
Failure is only another step on your journey to success.
Start today. Do something today that will help you get closer to your dream.
Are you still waiting?
What are the different motivations for entrepreneurs?
There are three main categories of motivation for entrepreneurs. Each type is unique and has its strengths, as well as its weaknesses.
The most common form of motivation is external, where an individual wants to make more money. This motivation is often triggered by financial concerns.
External motivation can be driven by personal passion, ambition, or desire. These types of motivation are very goal-oriented.
Inner motivation is much more rare. People who have internal motivation don't seek wealth. Instead they pursue other goals such self-development, fulfillment, and service.
People who have internal motivation are often called "passionate" as they find fulfillment in their work.
The last type of motivation that is most common is intrinsic motivation. Intrinsic motivation describes individuals who enjoy and are satisfied working towards a particular goal.
Internal motivation is much more motivating than external or intrinsic motivation.
Intrinsic motivation comes from within. It is based on the belief that people have certain talents and abilities. They have the ability to do things no one else can.
Realizing our talents and capabilities makes us happy and fulfilled. It makes us feel that we are doing valuable work.
In other words, intrinsic motivation is what makes us happy. Knowing that we can achieve anything we set our minds too is what makes us happy.
This feeling of accomplishment is what keeps us going through tough times.
You might even find it boring if you don’t enjoy what your doing.
Click here for more information about motivational entrepreneurship.
What are the five most important motivators for entrepreneurs?
Motivation is the key ingredient to success. It is the key to success. It is the only thing that would make us exist.
Motivational psychology studies the behavior of people when they are motivated. Motivation can make us do amazing things. There are limits to our motivation.
The five most important motivational factors are:
- Autonomy - The freedom to choose
- Mastery – The ability to master your skills
- Purpose: The feeling of purpose
- Relatedness - the feeling of belonging
- Reciprocity - the desire to give back
These motivators may seem like they could be used to motivate your business. However, each one offers a slightly different perspective of why people act the way they do.
One person might desire autonomy in order to live the life he chooses. Perhaps he is seeking mastery to improve his job.
You could go on. These are just some of the motivations that could be used. There are many others. What are the most appropriate for your particular situation? It all depends on you.
In order to find out, I'd recommend writing down three words that describe your ideal work environment. Then take those same words and apply them to your current working conditions.
If you have trouble coming up with ideas, then simply ask yourself: "Why am I doing this?" You will find your goals when you know the answer.
Once you have a clear vision of your goals, you can start to see where you are right now. This knowledge will help you decide if you should make any changes.
If you don’t wish to change anything, then it’s time to consider your options.
But if you want to make improvements, then you'll need to start thinking about ways to motivate yourself.
Which motivator will be most effective? It is difficult to know. So instead of focusing on one single factor, focus on all five.
This will allow you to achieve your ultimate goal, becoming a successful entrepreneur.
These are the 6 most important questions to ask entrepreneurs.
Motivation is the foundation of any business. Without motivation, you will not get out the door each day. You'll have trouble completing projects without motivation. Without motivation, it's impossible to reach your goals. How do we find motivation?
You may ask yourself, "What motivates me?" But the answer might surprise you. You may have been asking yourself the same question for years. If you don't ask yourself this question, then you are missing out on one the greatest rewards of your life: the opportunity to discover your motivation.
Nothing is more motivating than knowing why you exist. That's when you finally begin to realize what drives you. Your purpose becomes clearer and more meaningful. Why do you care? You'll be more motivated if you can figure this out.
To find your motivation, you must look within. Ask yourself these questions:
- What are you passionate about?
- What makes my heart beat faster?
- What's the thing that makes me happy?
- What gives me butterflies in the stomach?
- What makes me feel alive?
- What is it that makes you want to return to your project over and over again?
Once you know your answers, you'll be able to identify your true motivations.
You can find your motivation to get through tough times. It will give strength when you need. It will encourage you to work harder. It will motivate you to succeed.
If you're anything like me, you will never stop searching for your motivation.
So, take some time today to think about what really motivates you. You may be surprised at the results.
What are the 3 motivations of an entrepreneur?
Entrepreneurs have three major motivations: money, freedom, and knowledge.
- Freedom means being able to do what you like whenever you like. This is why entrepreneurs are born when our current jobs or lives make it difficult.
- Also, money is very important. Without it we would not consider starting a company. Although we can survive without food and water, we cannot live without money.
- Knowledge is the third motivation. Entrepreneurship requires that we continue to learn. That is why we frequently find ourselves reading books and attending seminars.
This is what drives us towards our goals and success. It gives us purpose, meaning.
These three elements are why we became entrepreneurs. These are the driving forces that keep us going every day.
If these three things are missing, we might pack up and go home. Without these three items, we will never truly be happy.
Statistics
- "Most of the time when people ask me about motivation, 80 percent of the time, I attribute it to gratitude. (entrepreneur.com)
- "If you improve by just 1% every single day, in several months, you will have improved by 100%. (carolroth.com)
- Our 10 years of research also shows that 75% of mentored entrepreneurs increased their revenue, and 82% of their businesses survived the first two years. (carolroth.com)
- Invest at least 30% managing those with authority over you and 15% managing your peers.” (americanexpress.com)
- According to analysts, Johnson has high appeal in all four quadrants tracked at the multiplex: male, female, over-25 and under-25. (forbes.com)
External Links
businessinsider.com
- 101 Best Inspirational Quotes For Entrepreneurs
- SpaceX employees: Elon Musk has almost impossible goals
inc.com
entrepreneur.com
oberlo.com
How To
What are 10 ways to motivate employees
Motivating employees is one the most difficult tasks you will ever face. It requires a lot of patience, perseverance, sacrifice, and effort. It is important to understand how to motivate people to work hard.
If you don’t know what motivates someone you won’t be able get them/her to do anything. If you don't know why someone wants to do something, you won't be able to help them. This article will help you motivate your employees using a variety of methods.
1. You can motivate employees by making them feel important. This feeling will make them feel valued and special. They should always believe they are doing a good job and that their efforts count.
2. Give Recognition to them - People love recognition. The happier they feel, the more recognition they receive. To motivate your employees, recognize them every now and again.
3. Respect Others - It is an essential component of any relationship. Respecting someone is the best way to motivate them. By respecting others, you tell them they matter too.
4. Be Open With Them -Openness is another great way to motivate people. If you are open with your employees, it encourages them learn new things. When they learn new things they feel happy and proud.
5. Reward Good Work -When you reward people for good work, you encourage them to keep working harder. You should first verify that they did a great job before you give them a reward.
6. You should set clear goals. This will motivate your employees and give them something to work towards. Give them a goal to help them be better workers.
7. Tell Your Employees What's Happening - You may be concerned that telling employees about company plans will waste their time. It's an effective way to motivate your employees. Telling them about the company's plans lets them know what they should focus on next.
8. Give feedback - Feedback is an excellent way to improve employee morale. It's time-consuming, but it is worth it.
9. Let Them Know Who Their Boss Is -Another powerful way to motivate your employees is by letting them know who their boss is. You will make sure they are well-informed and know where they can go to get help.
10. Ask for Help - This is another way to motivate employees. You tell your employees that they can trust you when you ask for their help. They know you care about them, and they trust you.
Did you miss our previous article...
https://consumernewsnetwork.com/technology-news/how-to-cure-lonely-marketer-syndrome
