FACTS: People buy from people – not businesses.
You’ve likely heard that phrase at some point in time but aren’t sure how to connect the dots. You may be telling yourself, “Of course, people buy from people…but, aren’t they really buying from a business?”
Technically, yes.
And…they buy because the person they’re buying from is someone they’ve grown to know, like and trust.
Did you know…
74% of all Americans say they are more likely to trust someone who has an established personal brand.
63% of Americans are more likely to buy from you if you have an established personal brand…and this goes for business owners and those in corporate leadership positions. (Brand Builders National Research Study, 2020)
When you combine messaging infused with your personality along with the exact strategies to help you communicate your brand to the people who want to buy from you … this is where the real magic happens.
So, how do you start to understand your unique communication style?
I use a tool called DiSC…and it’s a game changer.
I first used DiSC almost 20 years ago at a leadership event. I’ll never forget the feeling of, “Dang…I sure wish someone would’ve told me about this sooner.”
I learned that even though my dominant, get-it-done demeanor was highly productive, I was pissing off those around me because I was tough, decisive and not much of a collaborator.
After that DiSC session, I made some radical changes with how I managed my work, especially with my team. I learned to listen more. I learned the power of collaboration was so much more powerful than working in a silo…and it was fun too.
DiSC® is a personal assessment tool that helps improve communication, teamwork, and productivity. As a business owner, DiSC is critical for raising self-awareness and developing strong sales skills.
The more effective you are at examining the way you communicate and how that communication lands with your potential clients, the more cash you’ll see in the bank.
We all buy services and products based on emotional reasons. You buy because the brand makes you feel good about yourself…or you hire a service provider because you only want the best.
What if you could message to your perfect client in a way that would have that person begging to work with you because they felt so emotionally connected to you that it didn’t matter what the price tag was…they were ALL in. Would you do it?
You can spend thousands of dollars marketing your business, but if your message isn’t clearly connecting at a deep emotional level with your perfect client, those marketing dollars are wasted.
When you message to your perfect client, your messaging needs to be focused on them – not you. It’s natural to communicate to others based on how you want people to communicate to you.
However, let me push you to think about communication from this lens:
- How does your perfect client want to be communicated to?
- Do they need bullet points or a 25-page long PDF description?
- Do they like to talk about their personal life or keep it strictly business?
I’m not advocating you change who you are with your messaging. But, I highly recommend that if you’re a tell-it-how-it-is type like I was 20 years ago, you may need to consider how that communication style lands with your perfect client and maybe soften it up a bit.
What is the DiSC?
The DiSC is an acronym that stands for the four main personality profiles described in the DiSC model:
- (D)ominance,
- (i)nfluence
- (S)teadiness and
- (C)onscientiousness.
People with D personalities tend to be confident and place an emphasis on accomplishing bottom-line results.
People with i personalities tend to be more open and place an emphasis on relationships and influencing or persuading others.
People with S personalities tend to be dependable and place the emphasis on cooperation and sincerity.
People with C personalities tend to place the emphasis on quality, accuracy, expertise, and competency.
The best thing about DiSC is that not only will you learn so much about yourself, but you’ll learn how your type best communicates with other personality types too.
If you want to have the edge over everyone else in your industry, then you have got to really understand your unique communication style and how to utilize that in order to attract more clients and set yourself apart.
The post How to Communicate Like a Boss … Based on Your Personality Type appeared first on DigitalMarketer.
Frequently Asked Questions
What are the top five motivators in an entrepreneur?
Motivation is the key ingredient to success. Without it, there would be no success. It is the only thing that would make us exist.
Motivational psychology is the study and analysis of human behavior when motivated. We do amazing things when we are motivated. There are limits to our motivation.
These five motivational factors are essential:
- Autonomy - the freedom to choose
- Mastery is the ability or capability to master certain skills
- Purpose - The sense of purpose
- A feeling of belonging through the concept of relatedness
- Reciprocity – The desire to give back
You may feel that these motivators could be applied to your business. However, each one offers a slightly different perspective of why people act the way they do.
A person may desire autonomy because he wants freedom and control over his life. Perhaps he seeks mastery in order to excel at his job.
So on. These are just some examples of possible motivations. There are many more. What are the most appropriate for your particular situation? It all depends on you.
To find out, I recommend that you write down three words that describe your ideal workplace environment. Take those words and adapt them to your current workplace conditions.
If you are having trouble coming up ideas, ask yourself "Why am I doing it?" Your goals will be identified when you have an answer.
Once you understand what you want, then you can figure out where your current position is. And this knowledge can help to decide whether you should make changes.
You don't have to change anything. It's time you evaluated your options.
To make progress, however, you must first think about ways to motivate your self.
Which motivator is the most powerful? It is difficult to know. Instead of focusing your attention on one factor only, think about all five.
These will assist you in achieving your ultimate goal of becoming an entrepreneur.
How can you motivate yourself to be an entrepreneur?
Finding someone who is motivated to do the same thing as you is the best way to motivate yourself. Ask someone who's working hard to reach his goals for how he achieved them.
Listen, ask for advice and, most importantly, follow through. You can emulate someone who has succeeded if you find them.
Do what it takes to be that person. Learn from them. Take their advice. Follow their example.
Keep moving forward. Keep moving. Never stop learning. Never give up.
Never allow anyone to tell you that your abilities aren't possible. Don't let anyone tell you that there isn't a path for you to follow.
You might fail but that doesn’t mean you’re a failure. Failure can make you stronger. To learn more. To push harder.
Failure is only another step on your journey to success.
Let's get started! Start today to move closer towards your dreams.
Why wait?
What motivates entrepreneurs?
We are motivated by passion. We also have a natural desire to make a difference and create something meaningful. To make a difference for ourselves and our loved ones.
To give back. To give back. To leave a legacy.
Most importantly, we love doing this. Because we feel compelled to live life fully and experience success in ways that matter.
We are driven by a sense of purpose and mission that can never be fulfilled through money alone.
Find a way for business to be enjoyable. This is where entrepreneurship becomes more than just a job; it is a lifestyle.
Entrepreneur success is what I am passionately interested in. My goal is to empower them to achieve their financial freedom and leave a lasting impact on the world.
I am living proof that creating value is better than anything. Sharing your knowledge and expertise with others.
It's not enough just to build a great service or product. It is essential to understand your customers' motivations and what they want. They want what they need.
This will ensure that you always improve your offering. And therefore, you'll always provide more value.
And if you provide more value, you will gain more customers. Plus, more customers will mean more sales. More customers will mean more revenue. You will eventually be financially independent if you have more revenue.
You see, money isn't everything. It's the means to an end. It's not an end in itself.
If you want to live a rich and fulfilling life, don't just focus on the money. Focusing on positive change is also important. Contributing. Be a part of a legacy. Creating something valuable. Create something special. A unique thing that gives meaning to your and others lives.
Entrepreneurship requires risk-taking. However, this does not mean you should have any rules. It means being flexible. Adapting. Adjusting. Improving.
If you're true to yourself and hold onto your values and integrity, you will not fail.
Entrepreneurship should be considered a calling. A vocation. It's an opportunity to contribute. To create wealth. To create history.
You will be your best self when you embrace all these aspects.
You will never stop.
What motivations are there for entrepreneurs?
There are three major types of motivation that entrepreneurs can use. Each type of motivation has its strengths and weaknesses.
Motivation that is not internal, such as the desire to earn more money, is the most common type. This motivation is usually triggered by financial concerns.
Motivation is externally driven by personal ambition, desire, and interest. This type of motivation is very goal-oriented.
Internal motivation is far more rare. People who have internal motivation don't seek wealth. Instead they pursue other goals such self-development, fulfillment, and service.
People with internal motivation are often called "passionate" because they find satisfaction in their work.
The last type of motivation that is most common is intrinsic motivation. Intrinsic motivation refers to individuals who derive enjoyment and satisfaction from working toward a particular goal.
The intrinsic motivation of a person is more powerful than the external or internal motivation.
The inner motivation is intrinsic. It's based on the belief in certain talents and abilities. These talents and abilities enable them to achieve feats that no other person could ever do.
We feel fulfilled and happy when we recognize our talents and abilities. It feels like we are doing meaningful work.
In short, intrinsic motivation makes us happy. It is knowing we can do anything we put our mind to. This makes us happy.
This feeling of accomplishment keeps us going, even when it is difficult.
You might even find it boring if you don’t enjoy what your doing.
Click here to read more about entrepreneur motivation.
What keeps you motivated to be an entrepreneur?
Freedom is my greatest motivator. We live in a world where there are limits to how much most people can earn, save, invest, buy, consume, own, borrow, rent, drive, fly, eat, sleep, and play. However, these limits do not apply for us. We can pursue our dreams, and make them real.
We can't allow ourselves to be slaves to these limitations. We can't allow ourselves to be enslaved by these limitations. We are captains of our own ships. We are the architects to our lives.
I am motivated by the desire to create wealth beyond all my wildest fantasies. To create businesses that surpass the limits of human potential. To create businesses that change the way people live forever.
To build more powerful businesses than any government and to be more influential than any religion.
That's why I'm here. I want to help entrepreneurs grow and expand their businesses faster than anyone else. Because when you succeed everyone wins.
What makes a successful entrepreneur?
There are two types, those who make their money and those whose time is theirs.
Their approach to their business is the difference. Those who make money focus on making more money while those who make time focus on making more time.
Money is driven by financial freedom. Their goal is becoming and staying rich.
They are driven by greed and fear. They don't care about the long-term because they know they will have a happy life after they achieve their goals.
This person is known as a hustler. They put the bottom line first and look for ways to increase revenues without sacrificing quality.
On the flip side some make time. These entrepreneurs are passionate about their work. They desire to create something meaningful and lasting.
Their motivation is altruistic. They are motivated to do great work. They are passionate about creating services and products that make a difference.
These people are often called dreamers. They are driven to achieve their goals through vision and inspiration. They know success requires perseverance, hard work and dedication.
The most important trait of these entrepreneurs is their creativity. They are constantly seeking out opportunities that haven't been done before.
They thrive in the unknown. They are open to spending hours researching new topics. They love to learn new things and are open to new ideas.
They can also adapt easily to change. They are not afraid to get dirty and do whatever it takes in order to win. They won't accept mediocrity.
Which type of entrepreneur do you identify as? Do you have a burning desire to make money or a burning desire for meaning?
Congratulations if you answered both questions. You are a successful entrepreneur.
I've had the pleasure of meeting many successful entrepreneurs over my career and one thing struck me was their passion.
The only thing that defines successful entrepreneurs is their financial wealth. They leave behind an impact that defines them.
Steve Jobs, for instance, was well-known because of his charitable work but wasn't very wealthy. He didn't own a house until his mid-40s.
His ability create products that changed the course of history was his greatest source of wealth. This is what makes him unique.
Your job doesn't involve accumulating wealth. It's not to amass power or build empires.
Your job is to establish relationships with customers, partners, and other people. To build trust. To help others succeed.
To make an impact. It is your legacy. This is not your bank account.
Let's chat if you are ready to build a legacy that will be remembered.
Social Media University will teach you how to generate passive income online. We'll teach you how to market your business, so it grows automatically.
Statistics
- I shifted my motivational point from something huge (and undefined) to improve by just 1% each day. (carolroth.com)
- “Life is 10% what happens to you and 90% how you react to it.” (oberlo.com)
- Invest at least 30% managing those with authority over you and 15% managing your peers.” (americanexpress.com)
- “If you look to lead, invest at least 40% of your time managing yourself – your ethics, character, principles, purpose, motivation, and conduct. (americanexpress.com)
- "If you improve by just 1% every single day, in several months, you will have improved by 100%. (carolroth.com)
External Links
cnbc.com
- This is the inspiring quote Jeff Bezos keeps on his fridge
- Billionaire Richard Branson: These are my top 10 tips for success
kabbage.com
oberlo.com
businessinsider.com
- 101 Best Inspirational Quotes For Entrepreneurs
- SpaceX employees are set near impossible goals by Elon Musk
How To
What are 3 things that motivate entrepreneurs?
Motivation is an important element for any entrepreneur. There is no motivation without which there can be neither drive nor determination to succeed. But what motivates us?
These are the three main reasons that we stay motivated.
- We love our business
- Our mission/vision is bigger than ourselves
- We love to help others.
Finding ways to tap into these motivations is key to staying motivated. For example, when we love our business, we feel great pride and satisfaction when we do well. If we have a great vision, we feel more fulfilled knowing that our efforts are making a positive difference in the world. We feel fulfilled when we feel a strong desire for helping others.
According to a University of Chicago study, the best way for you to motivate yourself is to be focused on the things that matter to you. In his book, "Loneliness", Cacioppo states that "the greatest source of motivation" is "caring about something". This helps us become more engaged in our lives and more energized. It makes sense that we will feel more passionate when we care about something.
