Have you been looking for ways to breathe a new life into your marketing strategy?
Have you been desperately trying to get your marketing strategy to deliver better results?
Here’s what you need to do: Get help from your whole company.
Why involve non-marketing employees into your marketing activities?
Depending on how this marketing collaboration is going to work for you, you are likely to discover many more ways it benefts your company. In my experience, it’s always these three:
Identify internal talent
When it comes to digital marketing, organizations tend to look for skills and talents from outside. This makes sense because those new hires bring their experience, so there’s no training required.
But think about this: Your current employees know your product best. Many of them have direct experience talking to your clients. Including them into your marketing means working with people who can relate to your client best, people who care because they love your company.
If there’s one thing in digital marketing that can win over big budgets, that’s customer centricity. If you want your promotion to work, focus on your customers. And no one can do that better than those people who genuinely care about your customers.
Motivate your team
Feeling included can do wonders to your employees’ morale. In fact, being able to exchange ideas, work on projects and see results will probably motivate your employees like nothing else.
Motivation fosters inspiration and creativity, and those will boost the performance of your digital campaigns, provided you are going to be open to (often crazy) ideas and experiments.
Get fresh insight: Foster trust and innovation
When it comes to new ideas and experimentation, those are key in our marketing industry because nothing is actually evolving at such a fast pace as digital marketing does.
Social media platforms come and go, yesterday’s popular SEO tasks can get your site in trouble today, there are new tools popping up monthly, and their old trusted tools losing relevance.
Digital marketing landscape fuctuates and unless you keep bringing in new tactics and technology, your today’s tactics may stop working tomorrow and you will have nothing to replace them.
New ideas are born in collaboration, and that’s how your digital marketing strategy will keep innovating.
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How to involve your employees in marketing activities?
When it comes to involving more people into any project, there’s always one problem to resolve: Time.
Your employees’ time is being paid by you, and once they start spending that paid time elsewhere, this is an additional expense.
On top of that, all people are different. Some of them can balance all kinds of different tasks and still get everything done. Others are always behind, so adding more tasks on their plates may get them too overwhelmed.
You don’t want your company to start struggling because every employee does nothing by marketing, but you cannot also leave certain people behind and invite those that are better at prioritizing and getting things done.
There are several effective ways to solve this puzzle, and it is essential to get this determined prior to inviting employees into your marketing strategy.
You can try one or a combination of the following solutions:
- Position digital marketing as a reward to those employees who complete projects on time. This will encourage other employees to catch up.
- Provide a merit increase to reward those employees that find time to participate without leaving their priority tasks behind
- If your budget allows that, determine the amount of time everyone is allowed to spend on your digital marketing projects. It could be 10% or 20% of their work time, and it could work similarly to how Google implemented it. Tools like TeamSense can help you determine the best amount of time you can allocate for your employees to spend on side projects.
You will likely need some type of software to help your clients keep track of their time and get better organized, especially if you are managing a remote team.
For distributed teams where some people can be overseas, you will need to come up with convenient and affordable methods of communication which can include a virtual phone line, a dedicated Slack channel and an instant messenger. You can also set up sharable schedules using Google Spreadsheets (which are free).
Finally, there’s a great collection of productivity tools to choose from, so just pick one to get yourself started.
Once you figure out your control-and-reward strategy, let’s see where your employees can help:
Which marketing tasks can benefit from cross-company efforts?
Content ideation
Brainstorming ideas for your content is the first obvious task your whole company can contribute to. This is not just about your blog content: Let them all brainstorm on your email marketing content and email subjects, come up with lead magnet ideas, knowledge base topics, etc.
Make sure to collect some input from your customer support and/or sales team because they will inform your content team of common questions and struggles your current customers are dealing with. These should definitely be part of your content strategy.
Your brainstorming meetings can be in person, virtually, or even in typing. It’s best to have a good mix to make sure even your shiest employees have an opportunity to contribute.
Social media and viral ideas
Social media is one of those channels that require constant creativity and experimentation in order to grow organic following and engagement.
It often happens that a business social profile can go through the roof once a creative intern takes it over.
It is fun and can be gamified. You can set up some kind of a quick contest rewarding an employee whose social media update generated the most engagements. And it’s not just engagements, of course. At our company, we had all sorts of small bonuses to reward employees whose social media updates would:
- Send a lead
- Get re-shared by a celebrity
- Generated the most comments, etc.
Once you get a bit comfortable with those little contests, extend those to cold emailing tactics, for example, reward emails that bring a link or journalistic coverage/mention.
Mini-projects
Finally, those that do best at balancing their actual job with helping your marketing efforts can be rewarded even further: Give them freedom to come up, set up and promote their own little projects.
Giving people freedom to create something from scratch is the best way to empower your marketing strategy with innovation. Feeling your trust and responsibility, those people will do their best to create something useful and market that to their best ability.
Those side projects could be single-page sites they can set up on their own, a separate “linkbait” project, a virtual event they can create, promote and hold.
Let them experiment with WordPress and alternatives, find new tools, experiment with new social media platforms, etc. The point of this exercise is to master new technology and try new ideas while creating something useful for the company.
Conclusion
Digital marketing is ever evolving. Without fresh insights and excited employees, your digital marketing strategy will quickly become stale, focusing on a single tactic that seems to be working, until it doesn’t.
Opening up your marketing efforts to other people in your company and letting them help will innovate and diversify your tactics, as well as get your whole company united around one common goal, i.e. your marketing results.
The post How (and Why) Include Your Whole Company in Digital Marketing appeared first on DigitalMarketer.
Frequently Asked Questions
What makes an entrepreneur succeed?
There are two types, those who make their money and those whose time is theirs.
They approach their business differently. That is what makes them different. Those who make money focus on making more money while those who make time focus on making more time.
Money-makers are driven by financial freedom. Their goal is to be rich and remain rich.
They are driven by greed and fear. They don't care about the long-term because they know they will have a happy life after they achieve their goals.
This type of person is often referred to as a hustler. They place emphasis on the bottom line, and they find ways to increase income without regard for quality.
Some people make their own time. These entrepreneurs are driven to succeed by their passion. They are passionate about creating something meaningful that lasts forever.
Their motivation is altruistic. They want to do great works. They are passionate about creating services and products that make a difference.
These people are known as dreamers. They are driven to achieve their goals through vision and inspiration. They understand that success takes hard work, perseverance, and dedication.
But the most important characteristic of these entrepreneurs is that they are creative. These entrepreneurs are always searching for new opportunities.
They thrive on the unknown. They love to research new areas of interest and will often spend hours on it. They enjoy learning new things and are open-minded to exploring new ideas.
They can also adapt easily to change. They won't mind doing anything to win, even if it means getting dirty. The only thing they won't tolerate is mediocrity.
Which type of entrepreneur is it? Is it a burning desire to make a living or a burning desire to find meaning?
Congratulations if both of the questions were answered "YES", You are a successful entrepreneur.
I've had the pleasure of meeting many successful entrepreneurs over my career and one thing struck me was their passion.
Financial wealth is not the only measure of success for entrepreneurs. They are defined by the impact they make.
Steve Jobs was a great example of philanthropic work, even though he wasn’t wealthy. He did not own a home until his 40s.
His ability to create products that have changed the world was what gave him his wealth. And that is what makes him special.
Your job isn't to accumulate wealth. It's not to build empires or amass power.
Your job is to build relationships with customers and partners. To build trust. To assist others in achieving their goals.
To make a positive impact. It's your legacy. This is not your bank account.
Let's chat if you are ready to build a legacy that will be remembered.
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What are the three motivations for an entrepreneur?
The three main motivations of entrepreneurs are freedom, money and knowledge.
- Freedom means having the ability to do whatever you want whenever you want. This is why entrepreneurs are born when our current jobs or lives make it difficult.
- Also, money is very important. Without it we would not consider starting a company. Although we can survive without food and water, we cannot live without money.
- However, knowledge is the third motivation. Entrepreneurship requires us to constantly learn more and more, which is why we often find ourselves reading books, attending seminars, taking online courses, and learning how to create products and services.
This is what motivates us to achieve our goals. It gives us purpose and meaning.
These are the three main reasons we started our business. They are the main drivers that keep us going day after day.
If we don't have these three things, we may pack up our bags and head home. Without these three items, we will never truly be happy.
What motivates entrepreneurs?
Passion drives us. But we also have an innate desire to create something meaningful that makes a difference. To make a lasting difference for our loved one and ourselves.
To give back. To give back. To leave behind a legacy.
We love it. Because we feel compelled by God to live our lives fully and succeed in things that matter.
We are driven to fulfill a sense purpose and mission. This cannot be accomplished by money alone.
It is important to find a way that combines business and pleasure. Entrepreneurship is more than a job. It is a way of life.
This is why I love helping entrepreneurs succeed. My goal is to help them achieve financial freedom, and leave a lasting impression on the world.
I am living proof that creating value is better than anything. It's sharing your knowledge with the rest.
It doesn't suffice to have a great product. First, you must understand your customers. What they're looking for.
It will make you a better marketer and help you improve your product. You'll provide more value.
And if you provide more value, you will gain more customers. Customers will buy more of your products and services, so you'll have more customers. Plus, you'll generate more revenue if your products and services are more popular. You will eventually be financially independent if you have more revenue.
You see, money does not always equal everything. It's the end in itself. It's not an end in itself.
So, if you truly want to live a rich life, you cannot focus only on money. Making a positive contribution is what you must do. Contributing. Leave a lasting legacy. It is creating something of value. It's something that is unique. It will add meaning to your life as well as the lives of others.
Entrepreneurship requires risk-taking. It doesn't necessarily mean that you have to follow certain rules. It is about being flexible. Adapting. Adjusting. Improving.
If you're true to yourself and hold onto your values and integrity, you will not fail.
Entrepreneurship is a calling. A vocation. A chance to make a difference. To create wealth. To influence history.
If you embrace these things, you'll be the best you.
You won't be stopped.
What keeps you motivated as an entrepreneur
The freedom to achieve my goals is what motivates me the most. We live in a world where there are limits to how much most people can earn, save, invest, buy, consume, own, borrow, rent, drive, fly, eat, sleep, and play. We are not subject to these limitations. We have the freedom to follow our dreams and make them a reality.
But we cannot let ourselves become enslaved by these limitations. We lose sight of the fact we are in control of our destiny if we do. We are captains of our own ships. We are the architects for our lives.
I am driven by the desire to create wealth beyond my wildest imagination. To create businesses that are bigger than life itself. To build businesses that will change the way people live for ever.
To create stronger businesses than any governments, more influential as any religion, and longer lasting than time.
That's what keeps me here. I am determined to help entrepreneurs grow businesses faster than anyone else. Because success is for everyone.
How to Motivate Yourself as an Entrepreneur?
The best way to motivate yourself is to find someone else who is motivated to do what you are trying to do. Find someone who is working hard towards his goals and ask him how he did it.
Ask for advice, listen and learn, but most importantly, be sure to follow the advice. Admire someone who is successful.
Be the person you want to be. Learn from them. Learn from them. Follow their example.
Keep pushing forward. Keep moving. Never stop learning. Never give up.
Never listen to anyone telling you that you're not capable. Never let anyone tell or suggest that there's no path.
You may fail, but that doesn't mean you've failed. Failure is an opportunity that can help you grow. To find out more. To push harder.
Failure is just another step in the journey to success.
Let's get started! Do something today that will get you closer to your goal.
What are you waiting for?
How do entrepreneurs motivate their employees?
Motivation can come from any source. It doesn’t matter where the motivation comes from. Just make sure they are motivated to act. Motivation is important for every business, regardless of whether it's a stick or carrot approach.
The more motivated an employee feels, the more likely he/she is to perform well. If you want a team that performs better, give them the tools to feel empowered and engaged.
You must create an environment that makes them feel valued. It should be a place they can learn and grow. You can let them share your ideas and not fear of punishment.
You create a culture that allows employees to thrive and achieve their goals. That's how you keep your best talent happy, loyal and productive.
To maintain the culture, you need to reward those behaviors that help you succeed. You can offer bonuses for achieving goals, training opportunities, raises in pay, or other perks like health insurance.
Clear communication and direction are also essential. You must ensure that everyone understands the expectations and reasons for them.
Make sure your policies and procedures are written down and communicated. You should ensure that they are observed by someone.
Communicate often, and that's the most important thing. Keep your team updated about what's happening in the organization. Let your team know about what's happening.
Communication is vital. Looking after your team is the best way for you to stay ahead of the game. They'll take care of you.
Without a great relationship with your employees, you could lose a lot of money. Studies show that companies with high levels of employee engagement enjoy higher productivity and profitability than those who struggle to retain their top performers.
It is important to realize that not all employees want to work at the same speed. Some prefer working on their own, while others prefer collaboration. Each person can be motivated in different ways, so it is up to you which one works for you.
For example, some may respond better to incentives, while others might appreciate the recognition. Whatever you find works best for you, make sure it's in alignment with the company’s goals.
It's up to the leader to set the tone. Open-minded. Listen to your team. Keep in mind that if something is to be done right, it has to be done yourself.
Statistics
- “Effective communication is 20% what you know and 80% how you feel about what you know. (americanexpress.com)
- Our 10 years of research also shows that 75% of mentored entrepreneurs increased their revenue, and 82% of their businesses survived the first two years. (carolroth.com)
- “Life is 10% what happens to you and 90% how you react to it.” (oberlo.com)
- According to analysts, Johnson has high appeal in all four quadrants tracked at the multiplex: male, female, over-25 and under-25. (forbes.com)
- "If you improve by just 1% every single day, in several months, you will have improved by 100%. (carolroth.com)
External Links
oberlo.com
due.com
entrepreneur.com
businessinsider.com
- 101 Best Inspirational Quotes For Entrepreneurs
- SpaceX employees face almost impossible goals from Elon Musk
How To
What are five motivating factors for entrepreneurs?
Entrepreneurs are motivated by the desire to become financially independent. Because they want to be in control of their destiny, this is the main motivation for entrepreneurs. They also want to have enough money to provide for their families.
They are also driven by the desire to assist others. Many successful business owners are not motivated only by their personal gain but also for the greater good of others.
Apart from these factors, there are many other motivations.
- Passion - Passion is the key to success. If you don't enjoy what you do, why would anyone else?
- Vision - A vision can be described as a visual representation of the place you want to go. As we dream, we visualize ourselves there. When we dream, we feel excited because our dreams could become a reality.
- Courage – Don’t be afraid of failure. Face it head-on. Failing is inevitable but it doesn't have the power to define you. Success isn't guaranteed either, but success is well within your reach if you keep pushing forward.
- Belief – Believe in yourself. Do not allow doubt to keep you from achieving the goals that you set. Doubt can often be caused by fear. Fear keeps us stuck in our comfort zone. You can get out of your comfort area and start moving towards your goals.
- Persistence – Keep going, even when things seem impossible. Everybody fails at times. But if you persist, eventually, you'll achieve your goal.
