For small and boutique salon owners, regular clients are often the heart of the business. From driving sales to influencing by word of mouth, customers are critical for any beauty business.
However, growth is both important and inevitable for a new beauty business. The goal soon becomes maintaining your regular customers while constantly growing the brand.
So, how is a salon owner supposed to make it work?
Turn to salon marketing!
Ensuring outreach and retention happens through targeted marketing and market-focused thinking. Finding the best way to extend that focus is often a major hurdle for business owners. Fortunately, salon owners have plenty of tricks at their disposal.
Here are four of the most impactful marketing techniques for beauty business owners.
Social Media is Key
In today’s hyper-connected world, a business without a strong social media presence is missing out on growth. Most customers use several forms of social media throughout their day.
For success, make your presence known across those social media channels.
Your business must have a Facebook page. It creates a centralized hub of connectivity for your customers. Plus, Facebook Ads help put the salon’s name directly in front of new customers.
Be sure to target your specific audience. Younger customers are more likely to use Instagram and TikTok rather than Facebook. Consider going the extra step and collaborating with local influencers. Doing so allows:
- A known name to represent your brand and products.
- The salon to connect with hundreds of potential customers.
- The public to see the skills of the stylists.
- An “inside look” into the business, which boosts connections with new and existing customers.
If social media isn’t a forte within the salon, consider hiring a social media manager.
Specialized channels like Instagram and TikTok benefit from a dedicated manager. They film and edit videos and pictures, and they interact with your customers online.
Think of a social media manager as the public mouthpiece of the salon. Their expertise and marketing knowledge helps ensure the salon has an impactful online presence.
Focus on Your Customers
Salon marketing is all about showing the business to more and more people. However, that doesn’t mean advertising without a strategy.
Today’s customers are savvy when it comes to marketing. Daily email notices or stale Facebook ads are now a detriment, not a marketing tool.
Today’s consumers want personalized, relevant communication. After all, nearly 80% of customers desire personally-appropriate marketing from a business.
Some key ways to keep the salon customer-centered include:
- Send emails or texts after appointments asking for reviews and feedback. This provides an endless list of what your customers expect.
- Use birthdays and sign-up days for specialized discounts. This is a perfect way to deliver personalized marketing.
- Delete your generic email blasts. Instead, ensure the emails contain quality, pertinent information that your customers want.
For your in-store customers, gently encourage them to sign up for email and text alerts. It allows your customers to have to-the-minute information, in addition to advanced knowledge on specials, pricing, and even appointment reminders.
Loyalty Programs Build Retention
Social media marketing ensures the salon reaches the masses. Your stylists keep your customers happy through their expertise.
So, how do you get them to stay happy and continue generating positive word-of-mouth marketing?
Provide them with a loyalty program.
Nearly 85% of all customers choose businesses that offer loyalty programs, and a majority feel that those programs are beneficial.
Are You Ready to Master Social Media?
Become a Certified Social Media Specialist and learn the newest strategies (by social platform) to draw organic traffic to your social media sites.
Points-based programs or accumulated tier models encourage customers to continue visiting. Meanwhile, referral programs help grow your customer base. And since these referrals come from trusted sources, those referred are more likely to remain customers.
The sky’s the limit when it comes to loyalty programs. For example, reward people for their repeat business by providing a free 10th service.
Or, encourage new product discovery through discounts at checkout. Checkout purchasing is already incentivized. Thus, with discounts applied, the customer is more likely to purchase.
As well, don’t feel locked to one style of loyalty program. A referral system and a points system are perfect in the same store.
Consider, too, combining services for different tiers of customers. This creates an even more personalized program with a higher emphasis on loyalty.
Focus on Local Communication and Outreach
A great way to advertise a salon is to simply “be there” when relevant. Specifically, work to tie the salon to local beauty events.
A prime place to start is to host open house events. For instance:
- Provide meet-and-greets with stylists for increased customer connection.
- Host product demonstrations (and give those attending discounts or free items).
- Hold charitable events at the salon, such as hair donations or toiletry donations for women’s shelters.
Charity, in particular, is a solid way to build connections with the community. Match donated items or amounts. Sponsor local events, like charity races or community festivals.
As a sponsor for community events, the salon is always at the forefront of the public’s mind.
Sponsorship also creates new leads and partnership opportunities, not to mention boosting your salon throughout all available channels at the same time.
Becoming a known name within the community is an excellent way to connect with customers. Highlight the salon’s goodwill through charity and community outreach. Customers love a business that proves it cares about them.
Final Thoughts
Marketing for your salon is all about connecting with the customer. From a strong social media presence to a meaningful loyalty program, customers want the experience to be about them. The best way to achieve that is to cater your marketing to the individual.
Use personalized emails to deliver birthday discounts. Or, focus on customer history to provide specialized sales.
Sponsor community events to highlight the expertise of your stylists. And always ask for feedback from your customers. Understanding what the customer wants is best heard directly from the source.
[TAG5]The post Give Your Marketing A Makeover appeared first on DigitalMarketer.
Frequently Asked Questions
Why is motivation important to an entrepreneur?
Motivation is what keeps us moving forward even when we feel discouraged or lost. Motivation gives us the courage to face our fears, and makes decisions that may seem impossible or risky.
Motivation is also key to success. We become unmotivated, unproductive and lazy when we lack motivation.
The key to unlocking your potential is to find ways to motivate yourself. This means that you need to find ways to keep motivated throughout the day.
Think of it like a muscle - the more you exercise it, the stronger it becomes. It begins to weaken and atrophy when it isn't exercised.
Some of the most successful entrepreneurs are self-motivated. They set goals, plan how they'll achieve them, then follow through.
But there are times when you may need help staying motivated. These three steps will keep you motivated.
Step 1) Get inspired. Find someone who inspires and motivates you. Someone who has already achieved what you want.
Step 2. Set small goals. Each goal should be achievable. Keep your eyes on the next step, not the final outcome. Breaking down big goals into smaller steps will help you reach them quicker.
Step 3. Reward yourself. You can reward yourself when you reach your goals. You don't need a reward to be material. It could be as simple as taking the time to do something that you enjoy.
Motivation is a choice. Choose happiness, choose success and choose to live abundantly.
If you're ready to transform your life, get started today. The first step to making a change is to choose to do so. Next, take action. You can start living the life of your dreams now.
What are the three motivations for an entrepreneur?
The three main motivations of entrepreneurs are freedom, money and knowledge.
- Freedom is the freedom to do what you want, whenever you want. This is why we are entrepreneurs even if our current job or situation restricts us.
- Because we cannot start a business without money, it is equally important that we have enough money. We can survive without food, water, and shelter, but not without money.
- The third motivation is knowledge. Entrepreneurship demands that we constantly learn. This is why we read books, attend seminars, take online courses and learn how to create products.
This is what makes us succeed and helps us achieve our goals. It gives meaning and purpose to our lives.
These three aspects are the reason we started our ventures. They are our main driving force that keeps us going day in and day out.
We might consider packing up and moving home if these three essentials are not available. We won't be truly happy if we don't have the three things we need.
How can entrepreneurs motivate staff?
Motivation can come anyplace. It doesn't matter from where motivation comes, as long as it inspires people to take action. Motivation is key for any business, whether it's a carrot or stick approach.
The more motivated employees feel, the better they will perform. To make your team more productive, empower and engage them.
You have to give them a sense of belonging. You need to create a place where they feel safe and respected. You can let them share your ideas and not fear of punishment.
You create a culture that allows employees to thrive and achieve their goals. It's how to keep your best employees happy, loyal, and productive.
You need to recognize the behaviors that make you successful in order to maintain a culture. This includes giving bonuses to those who achieve goals, providing training opportunities, increasing your pay rises, and offering perks such as insurance.
Also, you must communicate clearly with everyone. Make sure everyone is clear about what they are expected to do and why.
You must ensure that policies and procedures are clearly written and communicated. Assure that there is someone who can ensure they are adhered to.
Communication is key. Keep your employees informed about the current state of the organization. Inform your team about what's going on and what's coming up.
Communication is key, and you can help your team stay ahead of your competition by looking after them. They will take care of your needs.
You could end up spending a lot of money if your employees don't get along well. Research shows that employees who are engaged with their work have higher productivity and profitability than those who struggle for top performers.
It is important to realize that not all employees want to work at the same speed. Some prefer to work independently while others like to work in a team. Each person can be motivated in different ways, so it is up to you which one works for you.
Some may be more inclined to accept recognition than others. Whatever works best for you and your company, it must be consistent with the company's objectives.
As the leader, you are responsible for setting the tone. Be open-minded. Listen to the team. You have to listen to your team if you want it done right.
What makes a successful entrepreneur?
There are two types of entrepreneurs; those who make money and those who make time.
What makes them different is their approach to business. Those who make money focus on making more money while those who make time focus on making more time.
The desire to have financial freedom is what drives those who make money. Their goal is to be rich and remain rich.
They are driven by greed and fear. They do not care about the future because they know that once they achieve their goals, they will be well-equipped for life.
This type of person is commonly referred to by the term "hustler". They put the bottom line first and look for ways to increase revenues without sacrificing quality.
Some make time. These entrepreneurs are passionate about their work. They desire to create something meaningful and lasting.
Their motivation is altruistic. They want to do great works. They care about creating products or services that have a positive impact.
These people are often called dreamers. They are driven and inspired by vision. They understand that success takes hard work, perseverance, and dedication.
However, the most important quality of these entrepreneurs? They are creative. They are constantly seeking out opportunities that haven't been done before.
They thrive in the unknown. They will spend hours researching any topic that interests them. Because they love learning new things, they are always open to trying new ideas.
They are able to adapt to changes easily. They're not afraid of getting dirty and will do anything necessary to win. The only thing they won't tolerate is mediocrity.
Which type of entrepreneur is it? Are you driven to make it big or do you want to find meaning in life?
Congratulations if both of the questions were answered "YES", You are a successful entrepreneur.
I have known many successful entrepreneurs over the years. One thing that unites them all is passion.
The only thing that defines successful entrepreneurs is their financial wealth. They leave behind an impact that defines them.
For example, Steve Jobs was known for his philanthropic efforts but wasn't rich. He didn’t even own his first home until he was in the mid-40s.
His ability and creativity to create products that transformed the world made him wealthy. And that is what makes him special.
It's not your job to build wealth. It's not to build empires or amass power.
Your job is to build relationships with customers and partners. To build trust. To help others succeed.
To have a positive impact. That's your legacy. That's your legacy.
Let's talk if you're interested in creating a lasting legacy.
Here at Social Media University, we'll show you how to earn passive income online. How to market your business and make it grow automatically.
What are the five important factors of motivation in entrepreneur?
Motivation is key for success. Without it, nothing could happen. It is the only thing that would make us exist.
Motivational psychology is the study of how humans behave when motivated. Motivated people can do incredible things. It is also evident that our motivation is limited.
The five most important motivating factors are:
- Autonomy - The freedom to choose
- Mastery – The ability to master your skills
- Purpose – The sense of purpose
- The feeling of belonging - relatedness
- Reciprocity: The desire to give something back
These motivators may be able to be applied to your company. In reality, however, each provides a slightly different perspective on why people act as they do.
One person might desire autonomy in order to live the life he chooses. Perhaps he is seeking mastery to improve his job.
So on. These are just some of the motivations that could be used. There are many other motivations. But which ones are relevant to your particular situation? You decide.
Write down three words to describe your ideal working environment. Take those words and adapt them to your current workplace conditions.
If you are having trouble coming up ideas, ask yourself "Why am I doing it?" If you can't think of any ideas, ask yourself: "Why am I doing this?" This will help identify your goals.
Once you've identified your goals, it is possible to begin to assess where you are at the moment. That knowledge can help determine if you should change.
If you don’t wish to change anything, then it’s time to consider your options.
To make progress, however, you must first think about ways to motivate your self.
Which of the motivators listed above will prove to be most effective for you? It's hard not to say. So instead of focusing on one single factor, focus on all five.
This will help you achieve your ultimate goal: becoming a successful entrepreneur.
How to motivate yourself as an entrepreneurial leader?
To motivate yourself, find someone who is also motivated to do what your goal is. Ask someone who is working hard to achieve his goals how he did it.
Ask for help, listen, learn, and most importantly, keep it coming. You can emulate someone who has succeeded if you find them.
Be the person you want to be. Learn from them. Learn from them. Follow their example.
Keep moving. Keep moving. Never stop learning. Never give up.
Don't let anyone tell your that you aren’t capable. You don't have to believe that there is no way.
Failure doesn't automatically mean that you are a failure. Failure is an opportunity for growth. To learn more. To push harder.
Failure is just another step along the road to success.
So go ahead and get started. Get started today and you will be closer to your goals.
You don't have to wait!
Statistics
- “Life is 10% what happens to you and 90% how you react to it.” (oberlo.com)
- Invest at least 30% managing those with authority over you and 15% managing your peers.” (americanexpress.com)
- That means for $150,000, you could have bought 10 percent of Airbnb." (entrepreneur.com)
- I shifted my motivational point from something huge (and undefined) to improve by just 1% each day. (carolroth.com)
- Our 10 years of research also shows that 75% of mentored entrepreneurs increased their revenue, and 82% of their businesses survived the first two years. (carolroth.com)
External Links
oberlo.com
kabbage.com
inc.com
due.com
- How to get over your fear of failure - Due
- 7 Daily Habits that Insanely Productive Persons Use - Due
How To
What are three things that keep entrepreneurs motivated and successful?
Entrepreneurs must have motivation. There is no motivation without which there can be neither drive nor determination to succeed. What motivates you?
We are motivated by three things:
- We love our business
- Our vision/mission is greater than our own.
- We are driven to serve others.
Find ways to tap these motivations to stay motivated. We feel great pride and satisfaction when our business succeeds. When we have a big vision, we feel more satisfied knowing that we are making a difference in the world. We feel fulfilled when we feel a strong desire for helping others.
According to a University of Chicago study, the best way for you to motivate yourself is to be focused on the things that matter to you. His book, "Loneliness," states that "the best source for motivation is caring about someone." This will make us more engaged and motivated. It is obvious that if we are passionate about something, it will make us more enthusiastic about doing it.
Did you miss our previous article...
https://consumernewsnetwork.com/technology-news/creating-a-journey-to-customer-satisfaction
