Four Sales Tools To Use During This Economic Downturn

By Jennifer Allan January 20, 2023 16 mins read 487 Views

When the economy is making all of us nervous, we start looking for ways to make the most of every click and every lead.

Here are the tools that help you close more sales by utilizing your current tricks and contacts, i.e. without investing more in marketing:

1. Walnut.io: Make the Most of Your Product Demos

Product demos are the most powerful sales tools. But they are also the most challenging tools because they often require design skills and live presentations. The result is often unpredictable making it difficult to identify what went wrong with different prospects and how to improve your process.

Walnut is an innovative tool that helps sales reps create personalized and interactive product demos that close deals.

Its key features include:

Create personalized and engaging product demonstrations for each prospect.
Put together ready-to-go product demo templates by use case that are quick to reuse and publicize.
Guide prospects easily with interactive annotations.
Use built-in analytics to identify what works well and where you are losing sales.
Work faster by integrating all your demo data with your CRM.

In a nutshell, Walnut allows you to increase product demo conversions. It makes your tool more productive by allowing them to reuse demos and focus on what works. It also makes it easier to convince larger decision making units because you can send all your prospects a link to an interactive demo that will help them understand your product value proposition.

2. DealHub: Make the Most of Every Lead or Prospect

DealHub is a deal acceleration platform that helps sales teams sell more with the help of smart technology. It offers tools that make it easier to generate proposals and quotes, and helps teams stay organized and connected, all while syncing data with your Salesforce or HubSpot CRM.

While other Configure Price Quote (CPQ) solutions require extensive coding and ongoing maintenance, GealHub can be easily configured using code-free settings, to ensure everyone on your sales team gets what they need out of it. The platform also includes tools to help teams analyze and understand the sales process and customer behavior.

All of this is designed to help teams be more efficient and productive, and to give buyers a better experience.

DealHub’s key features are:

Guided Selling Playbooks are tools that help salespeople create accurate quotes, sales materials, and legal contracts.
Contract Lifecycle Management helps manage contracts, their progress, as well as handle electronic signatures and storage.
DealRooms are virtual spaces where buyers and sellers can work on deals, and see each other’s actions in real-time.
The Sales Workspace is a place where sales teams can see their own completed and outstanding tasks, as well as analytics (what works well and what yields no results) all in one place.
The Open Data Platform makes it easy to connect with other sales tools and share data.

Dealhub makes it easy to work with large decision making units and adjust your process to each stakeholder.

DealHub is a sales tool that helps teams work more smoothly and efficiently. It helps leaders connect with their teams and manage sales pipelines, all the way through to e-signatures and subscription billing payments. DealHub also helps teams keep track of interactions with leads and stay organized throughout the whole sales process.

3. Nextiva

Cross-platform marketing automation software allows you to track the behavior of your visitors. You know, of course, that not everyone who visits your website is ready to do business.

But there’s no way to know just how interested (or disinterested) they are unless you have at disposal a tool that points out the content they have consumed on the website, the resources they have downloaded, the number of newsletters they have subscribed to, how often they have visited the website, and how many times have they checked out your products/services in earnest (by going all the way to the check-out page).

Your leads may be at various stages of buying, but with access to the data points listed above, you will be able to send targeted messages to them depending on where they are and the next steps that you want them to take. Carefully crafted emails, content experiences and social media messages can be compelling and give them just the nudge needed to make a purchase!

Nextiva is a smart platform for businesses of all sizes to capture and convert leads. Nextiva is at the top of their game with software that promises to help businesses manage leads and market to them in a targeted and structured way across channels.

So much of marketing is about nurturing leads and keeping them interested season after season as they keep visiting your website. Some might never make a purchase. Others might be waiting for the right moment.

With Nextiva, you can attract the right customers and keep them engaged. Its SEO tool analyzes the performance of your existing keywords and recommends more competitive ones to improve your web ranking. Its “engagement platform” helps you collect rich customer behavior data, which can be integrated with social media platforms to create targeted ads.

Nextiva also helps you engage visitors with personalized content (based on their browsing behavior and data derived from the visitors’ location) to keep them interested.

If you’re emphasizing account-based marketing (ABM) practices, you can even manually create an audience segment of VIP leads from your email list and surface different content experiences to people visiting your site from these companies.

With the help of a tool like Nextiva, you gain insights into the behavior of your visitors/customers, zero in on the right ones and send them personalized content, improve your Google search rankings (so that more of the relevant people can find you), and make social media an integral part of the marketing mix.

After all, it doesn’t matter how someone found you, as long as they have found you and are interested in your website. Your marketing efforts should be able to direct traffic to your website from whatever platforms (including social media channels) you have a presence on.

Nextiva has separately priced plans for their various services. You have to get in touch with them for pricing.

4. Leadfeeder: Turn Visitors into Leads

Leadfeeder is a specialized B2B automation tool that helps businesses weed out the time wasters and focus on promising leads – even when people who visit your site don’t opt in via any of your lead capture forms. This is one of the most effective organic B2B lead generations tools out there allowing you to make the most of your current positions.

Its integration with Google Analytics helps the tool glean data that is worth its weight in gold. Leadfeeder’s code isn’t slowing web pages down so it is perfect for speed optimization.

With Leadfeeder, you can find out exactly which businesses have visited your website, as well as the specific landing pages they visit and for how long. (If they are in your target demographic and have seen the product demo or checked out the pricing, you know a sales call might be in order).

Procuring details on these companies is easy and helps marketers qualify leads. Leadfeeder also offers lists of email addresses, as well as Facebook, Twitter, and LinkedIn profiles associated with people who work at these companies, so that your marketing team can organize contacts according to priority. Then, salespeople can warm up leads across channels and make calls to pitch when the time is right.

What makes Leadfeeder even more useful is its integration with a number of popular marketing tools, such as Salesforce, MailChimp, Zoho, Pipedrive and webCRM. With the help of Zapier, which Leadfeeder rolled out an integration with in late June, you can now push Leadfeeder data to hundreds of other platforms, like Google Sheets, AdRoll, Todoist, Slack, and several more CRMs.

Making your sales team more effective is the first step to increasing your ROI and surviving an economic crisis. I hope the tools above will help you close more sales and build a foundation for future success!

The post Four Sales Tools To Use During This Economic Downturn appeared first on DigitalMarketer.

Frequently Asked Questions

What motivates entrepreneurs?

Passion drives us. However, we are driven by passion and a strong desire to create meaningful things that make a real difference. To make a lasting difference for our loved one and ourselves.

To give back. To give back. To leave a legacy.

We love it. We feel the need to live fully and achieve success in all aspects of life.

We are motivated by a sense if purpose and mission that cannot be achieved through money alone.

Finding a way to mix business and pleasure is the key. This is when entrepreneurship is more than a job.

This is why I love helping entrepreneurs succeed. My goal in helping entrepreneurs achieve financial freedom and make a lasting difference in the world is my goal.

I am living proof that creating value is better than anything. And sharing your knowledge and expertise with the rest of the world.

It's more than enough to make a product or service great. Understanding your customers and their needs is key. What they want.

It will make you a better marketer and help you improve your product. And therefore, you'll always provide more value.

And if you provide more value, you will gain more customers. Customers will buy more of your products and services, so you'll have more customers. Plus, you'll generate more revenue if your products and services are more popular. You will eventually be financially independent if you have more revenue.

You see, money doesn't always mean everything. It's the means to an end. It is not the end in and of itself.

It is not enough to focus on money if your goal is to live a full and happy life. Making a positive contribution is what you must do. Contributing. Be a part of a legacy. Making something of value. Something unique. It will add meaning to your life as well as the lives of others.

Entrepreneurship requires risk-taking. But it doesn't mean having any rules. It means being flexible. Adapting. Adjusting. Improving.

You won't fail if you are true to yourself, your values and your integrity.

Entrepreneurship should be considered a calling. A vocation. It's an opportunity to contribute. To create wealth. To create history.

These are the things that will make you the best version you can be.

You will be unstoppable.

Why is motivation important to an entrepreneur?

When we feel lost or stuck, motivation is what propels us forward. It helps us face our fears and make difficult decisions.

Motivation is also an important factor in achieving success. Motivation is a driving force behind success. If we lack it, we can become laziness, unmotivated and unproductive, which ultimately leads to failure.

Motivation is the key to unlocking potential. This means finding a way to stay motivated throughout the day.

You can think about it like a muscle. The stronger it gets, the more you do it. It starts to weaken and atrophy if it isn’t exercised.

Self-motivated entrepreneurs are the best. They set goals, plan how to achieve them, and follow through.

Sometimes, however, you might need some help to stay motivated. Here are three easy steps to keep you going.

Step 1) Get inspired. Find an inspiration figure. Someone who is already achieving what you'd like to accomplish.

Step 2. Set small goals. Step 2) Set small goals. The next step is more important than the end result. You can reach big goals quicker by breaking them into smaller pieces.

Step 3. Reward yourself. Reward yourself for achieving your goals. Reward doesn't necessarily have to be tangible; it could be simply taking the time to do something enjoyable.

Remember that motivation is a choice. Choose to be happy, to be successful, to live a fulfilled life.

You can make a difference in your life today. Start by deciding to change. Next, you must take action. Then, take action and start living your dreams.

What are the 6 most important questions that motivate an entrepreneur?

Motivation is the foundation of any business. Without motivation, you won't make it out of bed each day. If you lack motivation, it will be difficult to complete your projects. Motivation is essential for reaching your goals. So, how do we find our motivation?

It is possible to ask yourself: "What motivates me?" But the answer might surprise you. You may have been asking yourself the same question for years. If you haven't asked yourself this question, you're missing out on one of life's greatest rewards--the opportunity to discover your motivation.

It's the most motivating thing to discover why you are here. It's then that you will finally understand what drives and motivates you. This is when your purpose becomes clearer, more meaningful. What is your purpose? You'll be more motivated if you can figure this out.

To find your motivation, you must look within. These are some questions to ask yourself:

What are my passions and interests?
What makes my heart beat faster?
What is it that lights me up?
What gives you butterflies in your stomach?
What makes me feel alive and connected?
What is it that makes you want to return to your project over and over again?

Once you know your answers, you'll be able to identify your true motivations.

You can find your motivation to get through tough times. It will provide you with strength when you are most in need. It will encourage you to work harder. It will motivate you to succeed.

If you're anything like me, you will never stop searching for your motivation.

Consider what drives you today. You might be pleasantly surprised at what you uncover.

What are the five important factors of motivation in entrepreneur?

Motivation is key to success. It is the key to success. It is the only thing that would make us exist.

Motivational psychology studies how people behave when they are motivated. We do amazing things when we are motivated. There are limits to our motivation.

These are the five main motivating factors

Autonomy – The freedom of choice
Mastery is the ability to master skills
Purpose – The sense of purpose
A feeling of belonging through the concept of relatedness
Reciprocity is the willingness to give back

These motivators may be able to be applied to your company. Each perspective offers a different view of why people behave the way they do.

One person might desire autonomy in order to live the life he chooses. Perhaps he is seeking mastery to improve his job.

You could go on. These are just a few of the possible motivations. There are many others. What are the most appropriate for your particular situation? It all depends on you.

To find out, I recommend that you write down three words that describe your ideal workplace environment. These words can then be applied to your current working environment.

If you're having difficulty coming up with ideas then ask yourself, "Why do I do this?" Your goals will be identified when you have an answer.

Once you know what you want, you can begin to figure out where you stand right now. And this knowledge can help to decide whether you should make changes.

You don't have to change anything. It's time you evaluated your options.

If you want to make changes, you need to think of ways to motivate you.

Which motivator will be most effective? It's hard not to say. Instead of focusing your attention on one factor only, think about all five.

This will help you achieve your ultimate goal: becoming a successful entrepreneur.

What are the motivations of entrepreneurs?

There are three major types of motivation that entrepreneurs can use. Each type of motivation has its strengths and weaknesses.

External motivation is the most common. It's where someone wants to make more money. This motivation comes from financial concerns.

External motivation is driven by personal interest, ambition, and desire. People with this type of motivation tend to be very goal oriented.

This is a rare form of motivation. Individuals with internal motivation do not necessarily seek out wealth; instead, they pursue other goals such as self-development, fulfillment, or service to others.

People with internal motivation often call themselves "passionate" because it is easy to find satisfaction in their work.

Intuition is the most common type of motivation. Intrinsic motivation describes individuals who enjoy and are satisfied working towards a particular goal.

An intrinsic motivation is far more powerful than an external or internal motivator.

Intrinsic motivation comes from within. It is based upon the belief that certain talents and abilities are inherent in people. They have the ability to do things no one else can.

When we realize our talents and abilities, we feel satisfied and fulfilled. We feel important.

In simple words, intrinsic motivation makes us feel happy. This happiness is based on the knowledge that we are capable of achieving anything we set our minds to.

It is this feeling of accomplishment that keeps us going even when the going gets tough.

If you don’t enjoy what it is, then why bother?

Click here to read more about entrepreneur motivation.

How can entrepreneurs motivate their employees.

Motivation can come from anywhere. Motivation doesn't have to come from a specific place. All that matters is that it motivates them. Motivation is key for any business, whether it's a carrot or stick approach.

Employees are more motivated if they feel happy. This makes them more likely to do their best. Give your team the tools they need to feel empowered.

It is important to make sure they feel valued. They should feel encouraged to grow and learn. Where they can contribute ideas without fear of punishment.

Employees thrive in a company culture that supports them. This is how you keep your top talent happy, productive, and loyal.

To maintain a positive culture, you must reward the people who make it happen. This could include giving bonuses for reaching goals, offering training opportunities and providing perks, such as health insurance.

You also need to provide clear direction and communication. Everyone should know what's expected of him and why.

Make sure your policies and procedures are written down and communicated. Assure that there is someone who can ensure they are adhered to.

Communication is key. Keep your employees informed about the current state of the organization. Let them know what's happening and what's next.

Communication is crucial, and it is important to look after your team. They will take care of your needs.

You could end up spending a lot of money if your employees don't get along well. Studies have shown that high employee engagement results in higher productivity and profitability for companies than those that struggle to retain top performers.

It's important to remember that not all employees are willing to work at an equal pace. Some prefer to work independently while others like to work in a team. There are many ways to motivate individuals, and you can choose your own.

One example is that some people respond better to recognition, while others may prefer incentives. Whatever works best for you and your company, it must be consistent with the company's objectives.

Ultimately, it's up to you as the leader to set the tone. Be open-minded. Listen to the team. You have to listen to your team if you want it done right.

Statistics

Invest at least 30% managing those with authority over you and 15% managing your peers.” (americanexpress.com)
According to analysts, Johnson has high appeal in all four quadrants tracked at the multiplex: male, female, over-25 and under-25. (forbes.com)
I shifted my motivational point from something huge (and undefined) to improve by just 1% each day. (carolroth.com)
“If you look to lead, invest at least 40% of your time managing yourself – your ethics, character, principles, purpose, motivation, and conduct. (americanexpress.com)
“Effective communication is 20% what you know and 80% how you feel about what you know. (americanexpress.com)

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How To

What are five motivational elements for entrepreneurs?

The main motivation for entrepreneurs is to achieve financial independence. They want to control their destiny. They also want to earn enough money to provide for themselves and their families.

They are motivated by the desire and need to help others. Many business owners who succeed are motivated by the desire to help others.

Other motivations than these are also possible.

Passion - To succeed, you must love what you do. If you don’t enjoy what your do, who would?
Vision - A vision can be described as a visual representation of the place you want to go. When we dream, we imagine ourselves there. When we dream, we feel excited because our dreams could become a reality.
Courage – Don’t be afraid of failure. Face it head-on. Failure is inevitable, but it doesn’t have to define who you are. Although success is not guaranteed, it is possible to achieve your goals if you keep moving forward.
Believe in yourself. Don't let doubt stop you from achieving your goals. Fear is often the cause of doubt. Fear keeps us stuck in our comfort zone. Get out of your comfort zone to reach your goals.
Persistence is key - Never give up, even when the odds seem against you. Everybody makes mistakes. Keep trying, and eventually you'll reach your goal.