In today’s overcrowded social media world, learning how to create viral short videos is a great idea.
Viral marketing videos spread fast online and get millions of likes, shares, comments, and views.
And that’s not all.
Short-form video is dubbed the most engaging type of in-feed social content by 66% of marketers.
No wonder, 33% of marketers plan to invest more in short-form video content than any other type of social media strategy in 2023.
Granted, short-form video is captivating, engaging, and boosts conversions.
However, learning how to create viral short videos that resonate well with your target audience is never an easy task.
Fret not, we’ll show you how to go about it and win big on social media.
But before that, here are a few things you need to understand.
What Makes a Video Go Viral on Social Media?
Creating viral videos on social media is the dream of every marketer—a powerful way to generate marketing leads.
Generally, videos go viral on social media when they connect with their audience, make them laugh, inform, teach, and persuade them.
Here are a few key elements of viral videos:
- They tell a story
- They aren’t promotional
- They connect with the emotions of your audience
- They are relevant
- They make people laugh
How to Create Viral Short Videos for Social Media Step by Step
Follow these simple techniques to create short-form videos that generate more views in a shorter period.
1. Understand Your Target Viewers
Knowing your audience, including what they want (or don’t want) is vital when planning to create viral short videos for your social media marketing strategy.
In fact, understanding what resonates with them and motivates them to share your video can help to increase the number of views on your videos.
Start by creating a comprehensive avatar that represents your target audience. It’ll help you identify who your target viewers are, which social media platforms they use, what they do for fun, etc.
Here are some tips to help you:
- Create well-rounded social media personas
- Examine your social media analytics
- Use Google Analytics
- Engage with your audience to understand what video content they’d want to see
- See the types of viral videos your competitors are creating
- Analyze data from your customer service tool understand customer preferences and interests
Gathering all this information will help you understand what grabs your viewers’ attention and what video content they are searching for on social media.
Once you have this information, you’ll find it much easier to find viral content ideas.
2. Determine Your Video Marketing Goals
Learning how to create viral short videos for social media isn’t enough for a successful social media video marketing strategy. You also need to determine why you want your videos to go viral.
Even if your videos go viral, if you aren’t achieving anything with them, you’re wasting resources.Here are 5 goals you can accomplish with social media video marketing according to Sprout Social.
Of course, you could have different goals you want to achieve with your viral short videos including:
- Boosting brand awareness
- Increasing revenue and sales
- Sharing knowledge and educating your viewers
- Introducing the latest products
- Boosting customer service and loyalty
- Increase your online following
Each goal will require you to create specific kinds of short videos for your audience.
Most importantly, your goals should align with your overall business goals.
3. Draft a Creative Video Content Brief
Prepare a thorough video content brief and storyboard.
It’ll help you pin down the message you want to pass to your audience, the tone and length of your video, as well as the distribution channel. This will help you stay aligned with your goals.
Here are important elements to include in your video content brief:
- Video title: The topic of your video. For instance, you could share event planning tips to market your event planning and management brand.
- Description: What you want to cover in the video.
- Vital items to include: Include anything specific you need to add to the video.
- Related content: List any related content you intend to include or use as reference for your videos.
- Competitors: The types of video content your competitors are creating that you want to outshine.
- Social media platforms: What channels do you plan to post your videos on—and what version is best for each channel?
- Video format: What video format do you intend to use?
- Keywords: To improve your video rankings on social media, you need to identify what keywords to target.
- Hashtags to include: They help to make your video discoverable by your audience.
- Call to action: What action do you want your audience to take after watching your videos?
4. Create a Compelling Concept
To create viral videos for social media, draft a top-notch, compelling video script to grab your viewers’ attention and ultimately achieve your goals.
You also need to brainstorm compelling content ideas to include in your script.
This will give your video a logical flow.
Remember that your video needs to cover your message in the shortest time possible.
Here are key pointers for creating viral short videos:
- Start with a hook: Grab your audience’s attention with a catchy opening. Here, you can use an interesting fact, joke, or memorable statement.
- Use effective video editing tools: Outstanding video edits are what will grab your audience’s attention. Use powerful video editing tools. Here is a post on video editing software by Attrock.
- Video additions: Include images, emojis, or other components that help to attract viewers.
- Keep the video short and to the point: According to a recent Vidyard Video in Business Benchmark Report, 62% of viewers say they will watch the whole business’ video if it’s less than 60 seconds long.
5. Tell a Story
Stories drive people to take action.
Besides, telling a story in your video is beneficial in many ways including:
- It humanizes your brand
- It makes your audience remember you
- It helps to build a community that resonates with your brand
- Stories sell better
Tell a compelling story in the shortest time possible by finding a universal context for your concept. This is a great starting point to grab attention.
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The good news is that you can come up with your stories and use AI text-to-video generators to transform them into a series of captivating short video clips.
6. Pay Attention to Popular Trends
To create viral short videos for social media marketing, you need to understand what’s trending on the platforms you intend to use.
Remember that in some platforms like TikTok, new trends come up constantly.
To make your video go viral, you need to jump on a trend the moment it comes up. This will make your audience see you as a trendsetter.
Search for trending songs, hashtags, sounds and other elements that appear at the top of your Reels feed, TikTok trends, Twitter trending topics, etc.
Be sure to put your own spin on a trend in your content to remain unique.
Pro tip: Ensure your brand’s social media page has a professional profile picture that showcases your expertise and brand identity. You can use a profile picture maker to create stunning profile photos effortlessly.
Due to the benefits of going viral on social media, every marketer wants to create viral short videos. However, this is not an easy task to accomplish.
While there is no guarantee that your videos will go viral on social media, following these tips and guidelines can increase your chances.
[TAG7]The post 6 Tips on How to Create Viral Short Videos for Social Media appeared first on DigitalMarketer.
Frequently Asked Questions
How can entrepreneurs motivate their employees.
Motivation can come anywhere. It doesn't matter from where motivation comes, as long as it inspires people to take action. Motivation is key for any business, whether it's a carrot or stick approach.
Employees are more motivated if they feel happy. This makes them more likely to do their best. Give your team the tools they need to feel empowered.
You must create an environment that makes them feel valued. You need to create a place where they feel safe and respected. A place where they can freely share their ideas without fear of punishment.
A company culture that allows them to thrive and succeed. This is how you keep your top talent happy, productive, and loyal.
To maintain a positive culture, you must reward the people who make it happen. You can offer bonuses for achieving goals, training opportunities, raises in pay, or other perks like health insurance.
Clear communication and direction are also essential. You must ensure that everyone understands the expectations and reasons for them.
Make sure that your policies and procedures have been written down. It is important that you designate someone to ensure that your policies and procedures are being followed.
Communicate often, and that's the most important thing. Make sure your team is informed about the latest happenings in the company. Let them know about the latest developments and plans.
Communication is essential, and taking care of your team will ensure that you remain ahead of the rest. They will take good care of you.
Without a great relationship with your employees, you could lose a lot of money. Research has shown that companies with high levels in employee engagement are more productive and profitable than those that have difficulty keeping their top performers.
It is important to realize that not all employees want to work at the same speed. Some prefer working on their own, while others prefer collaboration. There are different ways to motivate each individual, and it's up to you to find yours.
Some may be more inclined to accept recognition than others. Whatever works for your company, ensure that it is consistent with its goals.
It's up to the leader to set the tone. Be open-minded. Listen to your team. You have to listen to your team if you want it done right.
How can you motivate yourself to be an entrepreneur?
To motivate yourself, find someone who is also motivated to do what your goal is. Find someone who is working hard towards his goals and ask him how he did it.
Ask for advice, listen, learn and most importantly follow it. Follow the example of someone who is successful.
You can do whatever it takes to be that person. Learn from them. Learn from them. Follow their lead.
But above all keep pushing forward. Keep moving. Never stop learning. Never give up.
Never let anyone tell you that you aren't capable. Do not let anyone tell your that you aren't capable of following a specific path.
You might fail, but it doesn't necessarily mean that you have failed. Failure can be an opportunity to learn and grow. To learn more. To push harder.
Failure is just another step along the road to success.
Get started today! Get started today and you will be closer to your goals.
You don't have to wait!
What motivates entrepreneurs?
Passion is what drives us. But we also have an innate desire to create something meaningful that makes a difference. To make a significant difference in our lives and the lives of those we love.
To give back. To help others. To leave behind a legacy.
We do it because we love what we do. We are driven to live a full life and enjoy success in the ways that matter.
We are driven to fulfill a sense purpose and mission. This cannot be accomplished by money alone.
Finding a way to mix business and pleasure is the key. This is where entrepreneurship becomes more than just a job; it is a lifestyle.
It is this passion that I have for helping entrepreneurs succeed. My goal is to empower them to achieve their financial freedom and leave a lasting impact on the world.
I'm living proof of the fact that creating value is the best. It's sharing your knowledge with the rest.
It's more than enough to make a product or service great. Understanding your customers and their needs is key. What they're looking for.
It will make you a better marketer and help you improve your product. This will ensure that you always offer more value.
Customers will be more satisfied if you offer more value. You will also sell more products and more services if you have more customers. Plus, you'll generate more revenue if your products and services are more popular. If you can generate more revenue, your financial independence will be possible.
You see, money does not always equal everything. It's just the means to an end. It's not the goal in and of itself.
It is not enough to focus on money if your goal is to live a full and happy life. Make a positive impact. Contributing. Contributing. Create something unique. It's something that is unique. You can add meaning to others' lives and your own.
Entrepreneurship requires risk-taking. However, this does not mean you should have any rules. It's about being flexible. Adapting. Adjusting. Improving.
You can succeed as long as you remain true to yourself, uphold your values, and keep your integrity.
Entrepreneurship is a calling. A vocation. An opportunity to contribute. To create wealth. To make history.
All of these are key to being the best version possible of yourself.
You will never stop.
Which 6 questions are most motivating for entrepreneurs?
Motivation is the main ingredient of any business. Without motivation, you won't make it out of bed each day. If you lack motivation, it will be difficult to complete your projects. Without motivation, it's impossible to reach your goals. How can we find our motivation?
It is possible to ask yourself: "What motivates me?" You might be surprised at the answer. Perhaps you have been asking this question for years. If you don't ask yourself this question, then you are missing out on one the greatest rewards of your life: the opportunity to discover your motivation.
It's the most motivating thing to discover why you are here. You will then realize what drives yourself. You will find your purpose clearer and more meaningful. What is your purpose? This will help you stay motivated.
To find your motivation, you must look within. Ask yourself these questions:
- What is my passion?
- What makes my heart beat faster?
- What lightens me up in my soul?
- What gives me butterflies in my stomach?
- What makes you feel alive to me?
- What draws you back to your project time and again?
Once you know your answers, you'll be able to identify your true motivations.
Your motivation can help you get through tough times. It will help you find the strength you need. It will inspire you to work harder. It will push you to achieve success.
And if your like me, then you'll never stop trying to find out what your motivations are.
So, take some time today to think about what really motivates you. You just might be surprised at what you find.
What are the 3 motivations of an entrepreneur?
Entrepreneurs' three most important motivations are freedom, money, and knowledge.
- Freedom means being able to do what you like whenever you like. This is why we become entrepreneurs when constrained by our current job or life situation.
- Because we cannot start a business without money, it is equally important that we have enough money. Money is essential for survival.
- The third motivator is knowledge. Entrepreneurship demands that we constantly learn. This is why we read books, attend seminars, take online courses and learn how to create products.
This is what makes us succeed and helps us achieve our goals. It gives us purpose and meaning.
These three things are the reasons why we became entrepreneurs in the first place. These three things are what keep us going each day.
We might consider packing up and moving home if these three essentials are not available. These three essentials are what will make us truly happy.
What makes a successful entrepreneur?
There are two types if entrepreneurs: those who make money or those who work part-time.
What makes them different is their approach to business. Those who make money concentrate on making more money, while people who make a lot of time work harder to make more.
Money is driven by financial freedom. Their goal is to become rich and stay rich.
They are motivated by fear and greed. They are motivated by fear and greed, but they don't think about the long-term.
This type is often called a hustler. They put the bottom line first and look for ways to increase revenues without sacrificing quality.
Others make it a full-time job. These entrepreneurs are motivated by passion. They are passionate about creating something meaningful that lasts forever.
Their motivation is altruistic. They are motivated to do great work. They are passionate about creating services and products that make a difference.
They are often called dreamers. They are driven to achieve their goals through vision and inspiration. They understand that success takes hard work, perseverance, and dedication.
They are creative, which is the most important attribute of these entrepreneurs. They are always looking for new opportunities.
They thrive on the unknown. They are open to spending hours researching new topics. Because they love learning new things, they are always open to trying new ideas.
They can also adapt easily to change. They will take on any challenge and get dirty. They don't like mediocrity.
Which type of entrepreneur do you identify as? Are you driven by making money or seeking meaning?
Congratulations if you answered both questions. You are a successful entrepreneur.
I've met many successful entrepreneurs over the years and noticed one common trait among them: they were driven by passion.
Financial wealth is not the only measure of success for entrepreneurs. They leave behind an impact that defines them.
Steve Jobs, for example, was well-known for his charitable efforts, but he wasn't wealthy. He didn't own a house until his mid-40s.
His ability to make products that made a difference in the world is what brought him wealth. This is what makes him unique.
Your job doesn't involve accumulating wealth. It's not to build empires or amass power.
Your job will be to build relationships between customers and partners. To build trust. To help others succeed.
To make an impact. This is your legacy. That's your legacy.
If you are interested in building a legacy that is meaningful, let's get started.
Social Media University teaches you how passive income can be earned online. We'll show you how to market your company so that it grows automatically.
Statistics
- “Life is 10% what happens to you and 90% how you react to it.” (oberlo.com)
- According to analysts, Johnson has high appeal in all four quadrants tracked at the multiplex: male, female, over-25 and under-25. (forbes.com)
- I shifted my motivational point from something huge (and undefined) to improve by just 1% each day. (carolroth.com)
- “Effective communication is 20% what you know and 80% how you feel about what you know. (americanexpress.com)
- "If you improve by just 1% every single day, in several months, you will have improved by 100%. (carolroth.com)
External Links
cnbc.com
- This inspiring quote Jeff Bezos keeps in his fridge
- Richard Branson is a billionaire. Here are my top ten tips for success
kabbage.com
businessinsider.com
- 101 Best Inspirational Quotes For Entrepreneurs
- SpaceX employees are set near impossible goals by Elon Musk
entrepreneur.com
How To
How do I keep my enthusiasm high while starting a company?
You must focus on creating an income stream if you want to make online money. This involves creating a way to make consistent income from your website.
The best way to achieve this is by creating products that solve customer problems. How do you create these products? This is where the real fun begins.
There are two possible approaches to product creation. The first is to think of a great idea. After that, you spend hours perfecting it. This is the traditional way.
There's an alternative. There's another way. Simply ask yourself: "What problem do I want to solve?" and then proceed to find a product that solves that problem.
This is called the "find-a-problem" method. The find-a-problem technique will likely reveal a problem that isn’t being solved at any other site.
Once you've found this problem, you'll have to decide whether or not you want to solve it. Three questions are essential to answer:
- Is it worth the effort?
- What can you do to fix it?
- Will it pay?
If you can answer yes to all three questions, then you have the basis of a successful product. Now, you need to think about how to package the product.
A lack of a strategy for generating recurring revenues is the reason that most businesses fail. It's easier to stay focused once you have your plan.
You might also discover that you have more ideas to accomplish than time. In this case, you can delegate tasks to other members of your team (or hire freelancers).
You'll stay motivated as long as your income stream continues to grow.
And remember: If you're willing to put in the work, you can achieve almost anything. Why wait? So why wait? Get going today!
