5 Reasons LinkedIn Deserves Your Attention Over Facebook or Instagram

LinkedIn started out as a place where professionals can land jobs and showcase their digital resumes. But in 2021, it’s THE place to be for all B2B professionals. Especially marketers. 

If you’re spending more time aimlessly scrolling your Facebook and Instagram feeds while neglecting LinkedIn, you’re leaving a ton of money on the table. 

LinkedIn was already a booming platform before 2020, but with the surge in the work-from-home environment we all found ourselves in due to the pandemic, LinkedIn usage has exploded.

What does this mean for you?

There has never been a better opportunity than right NOW to leverage the LinkedIn gold rush. But like anything, there will be a time where that gold will become scarce and hard to find. So don’t wait for that time. Start leveraging the power of this incredible platform right now. 

If you’re still not convinced that LinkedIn deserves more of your attention than Facebook or Instagram, here are 5 reasons to persuade you:

1. LinkedIn is 277% MORE effective at generating leads than Facebook and Twitter

With 80% of all social media leads generated from LinkedIn, it’s no wonder that it’s been named the #1 preferred social media channel by 92% of marketers.

(Source: Hubspot)

2. LinkedIn has 61 million senior-level professionals, otherwise known as decision-makers. 

You won’t find any other platform with this many active decision-makers. And you certainly won’t find C-suite decision-makers using Instagram and Facebook as often as they use LinkedIn.  

Executives and business owners leverage LinkedIn to stay on top of the latest industry trends, network with industry peers, and increase their business opportunities. 

With that many decision-makers in one place, investing just 30 minutes a day can yield FAR greater results than spending 30 minutes on Facebook or Instagram.

(Source: Hootsuite)

3.  LinkedIn is the most trusted social media network in the U.S. 

73% of social media users at least somewhat agree that LinkedIn protects their privacy and data. Compare that to just 53% for Facebook.

You’re not going to find loads of toxic comments and politically heated conversations on LinkedIn. Sure, you’ll come across some of that, but it’s in very small doses, and it’s really easy to get rid of that type of content on your feed. Simply unfollow the person and/or hashtag. 

LinkedIn is full of positive uplifting people who inspire and encourage you. What you won’t find are the Facebook and Twitter trolls who love picking fights and spreading negativity. 

I don’t know about you, but I like to surround myself with genuine, smart, positive people. And that’s why I love LinkedIn. It’s FULL of incredible people who genuinely care about helping others and making a positive impact. 

I’ve met so many amazing people that I now call close friends. Plus, I’ve landed loads of business opportunities from LinkedIn. It’s the #1 most trusted social media channel in the U.S. for a reason. 

(Source: Hootsuite)

4. LinkedIn is the BEST platform to build your personal brand. 

With only 1% of LinkedIn users actively posting on a weekly basis, the opportunity has never been bigger.

Here’s the deal, LinkedIn usage is exploding, but…

…Hardly anyone is posting consistently!

This means there is a MASSIVE opportunity for you to build your personal brand and become a thought leader on this platform. People crave valuable content. They want it, but few are giving it to them. So give the people what they want!

Your LinkedIn profile is the home of your personal brand. Your content, engagement, and relationship building activities  attract people to your profile. Then, your beautifully optimized profile does the heavy lifting. 

For a quick and efficient way to optimize your LinkedIn profile, leverage my LinkedIn profile checklist. 

(Source: Kinsta)

5. LinkedIn Sales Navigator is a laser-targeted sales prospecting tool. 

You won’t find anything like Sales Navigator on Facebook or Instagram. 

That’s because those networks were never designed for business professionals FIRST.

LinkedIn, with its business-first model, has an incredibly efficient sales prospecting tool, Sales Navigator. In my opinion, this is one of LinkedIn’s best assets. I love it so much that I now train sales teams on how to maximize everything it has to offer. 

Affiliate Disclaimer: I am an affiliate of Sales Navigator and have a special 60-day free trial link. If you invest in Sales Navigator after the 60-day trial, I will get a small commission. 

If you’re targeting B2B companies you MUST leverage Sales Navigator. This is the best platform to find and build relationships with your dream prospects and Sales Navigator helps you find those targeted connections you are looking for. 

Have I convinced you yet? 

One can only hope… But, either way, I want to challenge you: 

Take those 5 minutes today that you spend on Instagram and instead click on that dusty LinkedIn icon. Peruse the content and leave at least 2 meaningful comments on posts you like.

Then, if you really want to see the power of LinkedIn, leave 5 comments on posts every day for 1 week straight. 

These are just a few of the many ways you can maximize the power of LinkedIn. I’ll be sharing even more tips and tricks soon, so stay tuned!

In the meantime, follow me on LinkedIn to get my newest LinkedIn tips. 

Mandy McEwen

Mandy McEwen is a renowned LinkedIn consultant and Founder of Mod Girl Marketing. Named a top B2B marketer by LinkedIn, Mandy has helped thousands of businesses increase revenues online. She’s a dynamic speaker and mentor with 8 digital marketing courses, an Inc-rated Facebook group, and a LinkedIn Live show. Mandy and her team partner with enterprise sales and marketing teams to harness the power of LinkedIn and humanized marketing.

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