Digital marketing specialists are in high demand, making 2023 the year to kickstart your digital marketing career. According to LinkedIn, five out of ten jobs posted on the platform are in the digital space.
But, whether you’re a seasoned digital marketer or at the beginning of your career, you’ll need to showcase the following five critical digital marketing skills on your resume to secure a job in 2023.
1. Digital analysis
Digital analysis involves tracking and measuring the performance of a digital marketing campaign by leveraging data. It’s the only way you can tell which marketing strategies are working and which ones you need to course-correct.
There are numerous different digital analytics tools out there to help you perform such analyses and optimize your digital marketing strategy. In 2023, you should have a working knowledge of top analytical tools such as:
- Google Analytics
- Hotjar
- Adobe Analytics
- Clicky
- Hootsuite
Digital analysis is key to making informed, strategic marketing decisions, so list these tools in your skills section when you make your resume to ensure that hiring managers immediately see that you fulfill the basic requirements of the role.
2. Graphic design
Graphic design skills like creating infographics, animations, and visuals empower you to present content in different engaging formats. Graphic design gives you an additional creative channel to incorporate more visual content in your marketing campaigns. It’s why over 50% of digital marketers say that visual content is very important to their marketing strategies.
And with more companies looking to integrate visuals into their online marketing campaigns, having basic graphic design skills increases your competitiveness on the job market.
Graphic design skills also come in handy when designing social media presentations to pitch to new clients or to present to an audience at a conference.
Use platforms like Canva, Domestika, or Udemy to brush up on your design skills.
3. Strategic planning
Given the dynamic and fast-paced nature of online marketing, you must first lay out a strategy before initiating a campaign. Any successful digital marketing campaign is grounded by a well-thought-out digital marketing strategy, and strategic planning involves:
- Setting and defining SMART (specific, measurable, attainable, relevant, and time-bound) goals
- Audience research
- Reviewing past and current campaigns
- Integrating data into your approach
If you’re an experienced digital marketer, use your resume’s experience section to provide employers with examples of fruitful digital marketing campaigns you’ve completed in the past. Make sure to emphasize how strategic planning contributed to their success.
Or, if you’re new to the field, give examples of times when you applied your strategic planning skills in previous positions to achieve positive results. Look at digital marketing cover letter templates online to get a better idea of how to frame your experience in a way that appeals to hiring managers. And, to further strengthen your resume, quantify your achievements by using hard numbers and percentages.
4. Customer relationship management (CRM)
CRM software helps companies manage all customer interactions across the entire customer lifecycle on one platform. As a digital marketer, CRM software is useful when you look for ways to improve your marketing campaigns because these tools make it easy to identify, categorize, and engage new leads from your website.
Additionally, CRM software enables you to optimize customer data in your possession to personalize your marketing campaigns. Overall, CRM software boosts your digital marketing ROI significantly by enhancing your lead-generation efforts and supporting personalized marketing.
Some of the CRM solutions you should be familiar with in 2023 include:
- HubSpot CRM
- Monday sales CRM
- Pipedrive
- EngageBay
- ActiveCampaign CRM
5. Social media advertising
Social media advertising is capitalizing on social media platforms such as Instagram, Facebook, and TikTok to promote brands and their products. This particular type of marketing is growing in popularity each day as social media plays an increasingly central role in our daily lives and transforms the way customers interact with businesses.
Because of this, companies are looking to boost their social media presence and attract social traffic, and that’s where social media marketers come in. Employers need marketers who can design and execute effective social media lead-generation strategies.
Show that you’re able to meet companies’ needs by demonstrating that you’re on top of the latest social media trends and understand how to target different audiences across multiple different platforms.
The post 5 Essential Skills to Include on Your Digital Marketing Resume appeared first on DigitalMarketer.
Frequently Asked Questions
What's your greatest motivation in life?
So you're curious about my best motivation in life? Let me tell you. It is the best motivator in my life to make people feel better. They will be amazed at how amazing they truly are. That they are worthy of love, because they are.
They deserve happiness because they are.
I am here to remind everyone that it is more important to feel good about yourself. Nothing. And I'm going to do whatever it takes to find out how we can change our world for the better.
When we feel good about our own self, we are more open-minded and compassionate to those around us. It's a great thing to stop judging others based on superficiality. Instead, we start to see the person inside.
To motivate someone, it is important to let them know that they already have all they need.
While they might not realize it yet, this is why they have been struggling with something for so many years. They knew deep down that they could heal themselves.
They only needed the right environment and support system. However, they forgot to see that.
Why did they lose sight of it? They were too busy trying find the root cause of the problem. Trying desperately to fix it, without realizing that they actually had all the tools they needed to solve it.
They also forgot to mention that the main reason they couldn’t solve it was because the answer wasn’t in their heads.
It is possible to create a completely new reality. All you have do is tap into your inner genius.
Everything will come together once you do this. It will be a joy to realize your dreams.
You see, I believe that every single human being has access to their own unique superpower.
We only need to learn how it works.
What are the 3 motivators of an entrepreneur
Entrepreneurs' three greatest motivations are freedom and money.
- Freedom means being able to do what you like whenever you like. This is why entrepreneurs are born when our current jobs or lives make it difficult.
- It is important to have money. Without it, we wouldn't even think about starting a business. Money is essential for survival.
- But the third motivation is knowledge. Entrepreneurship demands that we constantly learn. This is why we read books, attend seminars, take online courses and learn how to create products.
This is what motivates and drives us to reach our goals. It gives us purpose and meaning.
These three elements are why we became entrepreneurs. These are the driving forces that keep us going every day.
We might consider packing up and moving home if these three essentials are not available. If we don't have these three things, we won't ever be truly happy.
What motivates entrepreneurs?
Passion drives us. However, we are driven by passion and a strong desire to create meaningful things that make a real difference. To make a difference for ourselves and our loved ones.
To give back. To give back. To leave a legacy.
We love it. We are driven to live a full life and enjoy success in the ways that matter.
We are motivated by a sense if purpose and mission that cannot be achieved through money alone.
Finding a way to mix business and pleasure is the key. Entrepreneurship can be more than a career; it's a lifestyle.
Because of this, I am passionate about helping entrepreneurs succeed. My goal, as an entrepreneur, is to enable them to reach financial freedom and leave a lasting legacy on the world.
I am living proof that creating value is better than anything. Sharing your knowledge and expertise with others.
It's not enough to build a great product or service. First, you must understand your customers. What they're looking for.
Doing so will help you to always improve your offering. You will always be able to provide more value.
You will attract more customers if your products and services are more valuable. Customers will buy more of your products and services, so you'll have more customers. You will also generate more revenue if you sell more services and products. If you can generate more revenue, your financial independence will be possible.
You see, money isn't everything. It's a means to an ends. It is not the end in and of itself.
If you want to live a rich and fulfilling life, don't just focus on the money. Make a positive impact. Contributing. Leave a lasting legacy. Creating something valuable. Create something special. It adds meaning and purpose to your life, as well as those of others.
Entrepreneurship requires risk-taking. But it doesn't mean having any rules. It is about being flexible. Adapting. Adjusting. Improving.
You won't fail if you are true to yourself, your values and your integrity.
Entrepreneurship should be considered a calling. A vocation. The chance to give back. To create wealth. To shape history.
You will be your best self when you embrace all these aspects.
You will be unstoppable.
What makes a successful entrepreneur?
There are two types of entrepreneurs; those who make money and those who make time.
Their approach to their business is the difference. Money-makers focus on making more while time-makers focus on making more.
Money-makers are driven by financial freedom. Their goal is becoming and staying rich.
They are motivated by greed and fear. They do not care about the future because they know that once they achieve their goals, they will be well-equipped for life.
These people are often called hustlers. They put the bottom line first and look for ways to increase revenues without sacrificing quality.
Some make time. These entrepreneurs are driven to succeed by their passion. They desire to create something meaningful and lasting.
They are motivated by altruism. They want to do great things. They want to create products and services that are meaningful.
These people are sometimes called dreamers. They are driven by inspiration and vision. They are aware that success is hard work, persistence and dedication.
The most important trait of these entrepreneurs is their creativity. They are constantly seeking out opportunities that haven't been done before.
They thrive in the unknown. This is why they are willing to spend hours researching an area of interest. Because they love learning new things, they are always open to trying new ideas.
It is also why they are adaptable to changing situations. They're not afraid of getting dirty and will do anything necessary to win. They don't like mediocrity.
Which type of entrepreneur is it? Are you driven to make money, or are you motivated to find meaning?
Congratulations if you answered both questions. You are a successful entrepreneur.
I've had the pleasure of meeting many successful entrepreneurs over my career and one thing struck me was their passion.
Entrepreneurs are not defined solely by their monetary wealth. They leave behind an impact that defines them.
For example, Steve Jobs was known for his philanthropic efforts but wasn't rich. He did not own a home until his 40s.
His ability and creativity to create products that transformed the world made him wealthy. This is what makes him unique.
Your job isn't to accumulate wealth. It's not to amass power or build empires.
Your job is to establish relationships with customers, partners, and other people. To build trust. To assist others in achieving their goals.
To make a difference. That's your legacy. This is not your bank account.
If you are interested in building a legacy that is meaningful, let's get started.
Social Media University will teach you how to generate passive income online. We'll teach you how to market your business, so it grows automatically.
What are the six most important questions entrepreneurs should ask?
Motivation is the foundation of any business. You won't get out of bed each morning if you don't have motivation. If you lack motivation, it will be difficult to complete your projects. Without motivation, it's impossible to reach your goals. How do you find your motivation?
It is possible to ask yourself: "What motivates me?" It may surprise you. You might have been asking the same question for many years. If you haven't asked yourself this question, you're missing out on one of life's greatest rewards--the opportunity to discover your motivation.
There is nothing more motivating that discovering why you exist. It's then that you will finally understand what drives and motivates you. Your purpose becomes clearer and more meaningful. What is your purpose? You'll be more motivated if you can figure this out.
Looking within is the key to unlocking your motivation. These are some questions to ask yourself:
- What are my passions?
- What makes my heart beat so fast?
- What is it that lights me up?
- What gives me butterflies inside my stomach?
- What makes me feel alive and connected?
- What is it that makes you want to return to your project over and over again?
Once you have the answers, you can identify your true motivations.
You can find your motivation to get through tough times. It will give you strength when you need it. It will motivate you to work harder. You will be motivated to achieve your goals.
And if your like me, then you'll never stop trying to find out what your motivations are.
So, take some time today to think about what really motivates you. You might be surprised by what you discover.
What are the types of entrepreneur motivations?
There are three main categories of motivation for entrepreneurs. Each type is unique and has its strengths, as well as its weaknesses.
External motivation is the most prevalent form of motivation. An individual wants more money. This motivation often stems from financial concerns.
External motivation is driven primarily by personal interests, ambitions, and desires. This type of motivation is very goal-oriented.
The rarest form of internal motivation is the one that's more common. Internal motivation is far more rare than wealth. Individuals with it do not seek to be wealthy. Instead, these individuals pursue other goals, like self-development, fulfillment and service.
People who have internal motivation are often called "passionate" as they find fulfillment in their work.
The last type of motivation that is most common is intrinsic motivation. Individuals who find enjoyment and satisfaction in working towards a specific goal are called intrinsic motivation.
Intrinsic motivation is a much stronger motivator than either external or internal motivation.
Motivation comes from within. It is based upon the belief that certain talents and abilities are inherent in people. These talents and abilities allow them to accomplish things that no one else could possibly do.
Realizing our talents and capabilities makes us happy and fulfilled. It feels like we are doing meaningful work.
In short, intrinsic motivation makes us happy. That happiness comes from knowing that we can accomplish anything we put our minds to.
It is this feeling of accomplishment that keeps us going even when the going gets tough.
It's a fact that if you don’t love what you’re doing, then it's not worth doing.
Click here to learn more about the motivation of entrepreneurs.
Statistics
- "If you improve by just 1% every single day, in several months, you will have improved by 100%. (carolroth.com)
- "Most of the time when people ask me about motivation, 80 percent of the time, I attribute it to gratitude. (entrepreneur.com)
- According to analysts, Johnson has high appeal in all four quadrants tracked at the multiplex: male, female, over-25 and under-25. (forbes.com)
- “Life is 10% what happens to you and 90% how you react to it.” (oberlo.com)
- “If you look to lead, invest at least 40% of your time managing yourself – your ethics, character, principles, purpose, motivation, and conduct. (americanexpress.com)
External Links
inc.com
businessinsider.com
- 101 Best Inspirational Quotes For Entrepreneurs
- SpaceX employees: Elon Musk has almost impossible goals
due.com
cnbc.com
- This is Jeff Bezos’s inspirational quote he keeps on his fridge
- Richard Branson, the Billionaire: These 10 top tips will help you succeed
How To
Which five factors are motivating entrepreneurs?
The main motivation for entrepreneurs is to achieve financial independence. They want to control their destiny. They also want enough money to support their families and provide for their own needs.
They are also driven by the desire to assist others. Many people who run successful businesses don't do it to make a lot of money, but rather for charitable reasons.
There are many other motivators, in addition to the above.
- Passion - To succeed, you must love what you do. If you don’t enjoy what your do, who would?
- Vision - Vision is an image of your destination. As we dream, we visualize ourselves there. When we dream, we feel excited because our dreams could become a reality.
- Courage: Don't fear failure. Take it on the chin. Failure is inevitable, but failure doesn't have to define you. You can achieve success by pushing yourself forward, even though it's not always possible.
- Believe in yourself. Don't let doubt stop you from achieving your goals. Fear is often the cause of doubt. Fear keeps us stuck in our comfort zone. So break out of your comfort zone and move towards your goals.
- Persistence is key - Never give up, even when the odds seem against you. Everybody makes mistakes. Keep trying, and eventually you'll reach your goal.
